Follow Us
PodcastsCatch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
VideosLatest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Premium ContentLong-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Profiles & InterviewsExplore PR profiles and interviews with leaders from the marketing and PR worlds.
Crisis ReviewPR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
CoronavirusPRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Trend ForecastsPRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Social & DigitalDedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
TechnologyOur coverage of key technology PR trends and challenges from around the world of digital communications.
ConsumerFrom brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Employee EngagementPRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports Marketing Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
Global PR Agency RankingsPRovoke Media's definitive global benchmark of global PR agency size and growth.
Agencies of the YearPRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
Innovator 25PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
Creativity in PRIn-depth annual research into the PR industry's efforts to raise creative standards.
Asia-Pacific Communication IndexAPACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
SABRE AwardsThe world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
PRovokeSummit GlobalThe biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
PRovoke Media Regional SeriesA global network of conferences that explore the innovation and disruption that is redefining public relations.
Agencies of the YearUnrivalled insight into the world's best PR agencies, across specialist and geographic categories.
RoundtablesOur Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
Agency PlaybookThe PR industry’s most comprehensive listing of firms from every region and specialty
.jpg)
All JobsFind the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
After many years agency-side, Anders Bylund was named head of group communications at Ikea parent Inter Ikea Group in mid-2011. In 2016, following a corporate restructuring, he took on the same role on the senior management team at Interogo Holdings, which oversees Ikea’s investment businesses; this includes its first move into clothing, as it took a stake in high-street retailer H&M in October 2018.
Can you share a moment in your career when you saw PR's direct impact on business performance?
More or less every day.
What are the comms industry's biggest challenges and opportunities in the year ahead?
Disinformation in general and hate campaigns in social media is the biggest challenges. To meet that with integrity is the biggest opportunity.
What have you most admired about this industry in 2020?
Energy and talent.
What has most disappointed you about this industry in 2020?
That there are players, fortunately few, whose business idea is disinformation, manipulation and hate campaigns.
How have you switched off from work and maintained wellness in lockdown?
It has been harder than normal. My grandkids are amazing and spending time with them gives lots of joy and meaning.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
The radio and TV series by the old Swedish humour group with Henrik, Schyffert, Johan Renborg and others. The best since Monty Python.
If I wasn't working in marketing/communications, I would be...
A teacher or a writer.
Sum up 2020 in one word.
Uncertainty.
Intelligence and insight from across the PR world.
About PRovoke Media Contact Us Privacy & Cookie PolicyWe feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap© Holmes Report LLC 2024
