The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Our 2016 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
After a difficult period that sparked a restructuring of its senior team, one of South Africa's largest PR consultancies appeared back to its best in 2015, even as growth proved elusive thanks to broader economic conditions. CEO Vincent Magwenya oversees an approach that is heavy on new thinking and new products, including a particularly focus on opportunities in the broader African region, along with a separate 'media house' service that focuses on content production, and a range of higher-margin reputation management services such as policy and regulatory advocacy.
New business in 2015 included Land Bank, Redefine, Allan Gray, Blue Diamond Growers Incobrands, and Waih Management Services, helping Magna Carta navigate budget cuts by one its biggest clients, Eskom. Other key accounts include Standard Bank, Deloitte & Touche, Emirates, Engen, Datsun, Clicks, Adidas, Rhodes Food Group and Shangai Zendai. Campaign highlights included the launch of the Western Cape Funding Fair with Deloitte and the Department of Economic Development of Tourism; a commemorative stamp for Oxford University Press’ 100th year in Southern Africa; the Living Africa blog for Standard Bank Group; and helping Eskom’s efforts to discourage the illegal use of electricity. Much of the work is driven by an approach to content and influencer marketing that is among the best in the market. — AS
Atmosphere (King James Group)
Atmosphere is one of the firms at the vanguard of South Africa's progression into a sophisticated public relations market. The 14-year old firm now employs 40 consultants and blends strategic insight and creative savvy to exceptional effect at times, bolstering its reputation as one of the country's more innovative PR firms. In common with many of its rivals, growth was difficult amid tough market conditions in 2015. The firm now reports around $1.7m in fee income, and continues to showcase an aptitude for highly creative, compelling work, on behalf of such clients as Sanlam, Santam, Capitec Bank, Windhoek Beer, Unilever, Pepsico, Burger King and Swift. In 2015, furthermore, there was new business from Boschendal Wines, Commercial Bank of Mauritius, Taj Hotel, P&G, Hasbro, CottonOn, Medtronic and Brita.
CEO Nicola Nel is supported by directors Lauren Volmink and Megann Outram, oversees a firm that continues to develop some groundbreaking campaigns, such as a major effort to build awareness for Cape Town’s free drug rehabilitation programme. There has also been innovation in its products, particularly the Atmosphere Media Index, which aims to bring higher level of sophistication to media measurement through a customised scoring system. Also worth noting is Atmosphere's staff culture, which it describes as flat and consensus-driven and includes a strong focus on training and development. —AS
Burson-Marsteller has been a finalist in all six years that the African Consultancy of the Year award has been presented (and a winner twice) and this is not the year for that streak to come to an end. The focal point of the firm’s African network is of course the Arcay Burson-Marsteller operation in South Africa, led by chairman Robyn de Villiers, but the firm has a network of 350 professionals in 53 nations across the continent (more than 30 of them now bearing the Burson-Marsteller brand) and several of them are industry leaders in their own right: Desiree Gomes of Engage Burson-Marsteller in Kenya, recipient of the PRSK Lifetime Achievement Golden Honours: Yomi Badejo-Okusanya of CMC Connect Burson-Marsteller in Nigeria and secretary general of APRA; and Alain Amoussoukpevi of Prime Media Burson-Marsteller in Benin.
The firm has been handled public relations for Turner Broadcasting and its CNN, TCM, Cartoon Network and Boomerang channels, with a focus on South Africa, Nigeria and Kenya; helping the Carlson-Rezidor Hotel Group differentiate its brands across South Africa and several sub-Saharan markets; partnering with SES, the Luxembourg-based satellite company, to roll out services and engage with key stakeholders; providing top-tier media relations support to Huawei as it launched its P8 smartphone; and delivering pro bono support for the Project Everyone campaign, raising awareness of sustainable development goals. Meanwhile, Blast Communications—the firm’s affiliate for the Indian Ocean islands—won a Gold SABRE for its ebola fund raising campaign on behalf of client ABAX. — PH
Djembe Communications (Independent)
Named after the West African drum, Djembe is one of the best of the new generation of African PR firms, combining high-level strategic consultancy with a rigourous understanding of local market conditions across the continent. Dubai-based managing director Mitchell Prather previously led Grayling's and Golin's operations in the region and also worked as a senior manager at Mubadala Development Company, giving him plenty of experience of the region's key markets. Prather is supported by regional director Nicole Anwer, and together the duo oversee a firm that has grown to 45 people in just over three years, already reporting $6m in fee income across Dubai, Luanda, Lagos, London, Maputo, Rabat, Accra, New York, Washington DC and Zurich.
Djembe's positioning, which focuses on reputation management and local insight, has proved popular, particularly with Angolan government vehicles that require a more sophisticated public relations approach. Key clients include the country's Sovereign Wealth Fund; its Venture Capital Fund; the country's first investment bank; the Porto de Caio port project; and the Academia de Gestão Hoteleira Angolana hospitality academy. Beyond Angola, there is business from Tomé International and Uniqua Consulting, along with new business from NiFund in Nigeria and Morocco’s Ministry of Communications. Djembe’s approach is further underpinned by some excellent thought leadership, a new research platform that aims to analyse Africa’s socio-economic growth, and roundtable events on job creation across sub-Saharan Africa. Also worth noting is the firm’s commitment to its communities, demonstrated by the My Dream initiative to help Angolan children broaden their arts education. —AS
MSLGroup (Publicis Groupe)
MSLGroup made a dramatic entry into the African market in February of last year when it acquired South Africa’s Epic Communications—at the time The Holmes Report’s reigning African Consultancy oif the Year. Epic, with 50 consultants across its Johannesburg and Cape Town offices—enough to rank among the top five in the market—and more than 40 retainer clients including Samsung, Nedbank, DHL, Cipla and Old Mutual, offered traditional media and investor relations, reputation management, activations, e-PR and digital expertise. The firm was founded and led by Elian Wiener, a former FleishmanHillard executive, and was already beginning to eye a more regional approach. So it was no surprise a year later when MSL parent Publicis Groupe acquired a "significant minority stake" in Nigeria's Troyka Group, which includes PR firm The Quadrant Company—our African PR Consultancy of the Year in 2012. The firm, led by managing director Bolaji Okusaga and with a team of 40, is now known as Quadrant MSLGroup. It has strong corporate communications capabilities as well as digital and social media capabilities that include QuiDig, a proprietary social listening tool. The two highly-regarded acquisitions give MSL instant credibility in what many observers expect to be two of the world’s fastest-growing PR markets. — PH
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018