The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Our 2017 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
Wellcom's consistent presence as one of France's top 3 PR firms owes much to founder Thierry Wellhoff's restless penchant for innovation. In 2015, for example, the firm joined forces with La Maison Link, expanding its expertise into the lifestyle and consumer arena. Last year, meanwhile, it upped investment in measurement and analytics, via the creation of a new KPI tool. Fee income continued to grow impressively, up 10% to €10m, driven by continuing strength across consumer, corporate, creative, digital, healthcare and technology.
That approach helps to sustain a client portfolio that is stronger than most featuring new clients like Adidas,, Essilor, Biocodex, SOS Medecin and Pierre et Vacances, who join a client roster that includes Logitech, Raja, Total, Hertz, B&B Hotels, Easy Voyage and EA Entertainment. A new partner arrived in Corine Renié Pérétié from La Maison Link, while there was also notable SABRE-nominated work for Adidas (#HeretoCreate) and a major campaign to help industry iXblue build domestic awareness. — AS
The September 2014 merger between Edelman and Agence Elan created a French powerhouse, one of the largest western-style public relations firms in a market dominated by locally-based agencies built on a distinctly French model. Marion Darrieutort, who left Edelman in 2008 to launch Elan, had built a very modern firm that challenged the conventions of the market, blending expertise in corporate and marketing communications, supplemented by research and planning and expertise in influencer outreach and social media.
In the two years since, Darrieutort has worked hard to revamp the combined entity, harnessing growth to digital and creative services and implementing a new 'Cabinet' senior advisory offering. That helped spur 17% growth in 2016, a remarkable number amid difficult economic conditions. There was good organic growth from existing clients like Gilead, BMS and Danone, along with new business from Merdiam, Dior, Nissan Women Empowerment and HP. Standout work, meanwhile, included the Evian Fruits and Plants Launch. — AS
Hopscotch Groupe (Independent)
Launched in 2000, Hopscotch has expanded to become France's largest communications group, with the 2010 merger with Le Public Système helping to create a leader in the industry, now worth €55m with operations across EMEA. The group has further expanded its offering by acquiring 33% of food and beverage specialist Sopexa, part of a plan to create a viable French alternative to the Anglo-Saxon independent PR networks.
Now rebranded as Hopscotch Global PR Group, the firm showcases a fully rounded offering across multiple sectors and practice areas, with particular strength in digital, events, technology and content production. The client roster is a blue-chip affairs that includes Microsoft, Renault/Nissan, Lancôme, Samsung, Hennessy, Sony, Accor, ExpoFrance 2025, Getty Images and Talentsoft. — AS
Over its three decades, Kingcom’s core approach to communications has been to decode its clients DNA. With this insight, the firm looks to craft content that respects each brand’s culture and particular sensitives, not matter the sector — gastronomy, leisure, consumer food, lifestyle, automotive, wine and spirits, retail, fashion, beauty or health.
Not only that, the agency is also looking to shed PR from the stubborn perception that it’s more of a low-cost commodity than a value-add creative partner. It’s doing this in several ways— its work with Cannes Lions, the Young Lions and now with Syntec PR, in addition to its new market offering “PR Strategy: Drive to Business” that involves working directly with business CEOs. Its unique thinking is also seen through initiatives like its “Food is Social” conference, a partnership with startup accelerator Shakeup Factory; its foodtech hackathon; and its creative lab, among others.
Fees are up slightly to €2.7m with 43 employees working on clients like Alliance 7, Collective des Biscuits et Gâteaux, Collective Céréales, Collective Petits déjeuners, Duracell (new), Beaumes de Venise (new), The City of Orléans (new), Virtuality Congress (new), Coin coin by Doudou&Compagnie (new), Fauchon (new), Ovive (new), Red Loop (new), among others.
Notable work includes creating holiday buzz for Duracell which included a launch of an ephemeral pop-up store in the centre of Paris from November the 26th to December the 3rd around the nostalgia of vintage toys. President/founder Isabelle Wolf remains at the helm, while also spearheading initiatives like co-founding the Food is Social conference and joining the jury of Young Lions PR, among other endeavors. CEO Pascale Azria is also president of the digital commission of Syntec PR. Rounding out the management team are art director Melody Depond, CIO Guillaume Du Gardier and planner Sophia Ould’ali. — AaS
Rumeur Publique (Independent)
Rumeur started in 1988 around a sector that was commonly referred to as high tech in those days — and likely bears little resemblance to today’s technology. Then in 2000, the shop diversified its portfolio to include transportation, finance, HR — also areas that have undergone some transformation in the last decade or so.
Today with a workforce of nearly 50, the agency now covers all communication practice areas: brand strategy, media relations, digital strategy, public affairs, corporate communications, creation/production. But the driving force behind all of this is some simple thinking — brands without a clear position lack influence. With that in mind, Rumeur teams closely analyze each client’s environment to create a distinguishing communications plan.
In 2016, fees were up 24% to €6.8m driven by clients like Salesforce, VMware, Deloitte, BNP, Paribas SAS, Blackiline , ADP, Taxis Bleus, Dropbox (new), Stripe Zuora (new), IN Extenso (new), Rockwool (new), Micropole (new), CA Technologies (new), SNCF (new), Café Royal (new).
While the management team has remained fairly consistent, in 2016 the firm hired Olivier Provost, former associate director of Havas Paris and chief editor of La Tribune, to strengthen the leadership team and develop a corporate communication practice. Other hires include crisis and media training expert Josephine Besnard. — AaS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019