2018 Global SABRE Awards | Holmes Report
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2018 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at the PRovoke18 Global Public Relations Summit in Washington.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured will be our 2018 Global Agencies of the Year.

Our 40 best campaigns of the year are listed in alphabetical order below. They will be ranked from 40 to one, including Campaign of the Year, at the Global SABRE Awards on 24 October:

#ForceofNature: Making the Outdoors the Largest Level Playing Field—REI with Edelman

#toocoolforplastics—Iceland with Weber Shandwick

Aflac "Outducks" a Reputational Deficit—Aflac with FleishmanHillard, Ken Willis Inc., Carol Cone On Purpose and Marina Maher Communications

All Ages, All Races, All Genders: Helping MAC Cosmetics Continue Its Diversity & Inclusion Journey—MAC Cosmetics with Praytell Agency

American Greetings Give Meaning—American Greetings with MullenLowe

Bar On The Edge—Brewdog with Manifest New York

Be Real': Microsoft Pirates A Celebrity—Microsoft with Echo Myanmar

Be Vocal: Speak Up for Mental Health—Sunovion Pharmaceuticals Inc. with Biosector 2

BK LOVING IT—BURGER KING Deutschland GmbH with Emanate GmbH and Grabarz & Partner Werbeagentur GmbH

Blood Normal—Libresse with Ketchum

Building Honda's Reputation in Washington, D.C. as the Most Effective Foreign-Owned Carmaker—Honda North America with APCO Worldwide

Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN—Carnival Corporation with LDWW

Chando "Beautiful Surgery Lines" Campaign—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

Check Your Balls—Young Cancer / Ung Cancer with Cohn & Wolfe

The Color of Inclusion—Mattel, UNO with Weber Shandwick

Communicating Values in the Fourth Industrial Revolution—Salesforce with Zeno Group and Nectar

Don't Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic—BlueCross
BlueShield of Tennessee with MP&F Public Relations

Eclipsing the Eclipse—Royal Caribbean International with Weber Shandwick

Evereve Turns #DressLikeAMom Into The Ultimate Compliment—Evereve with Carmichael Lynch Relate

Finlandia by Forest Machines—Neste and Ponsse with Kurio

Ford KSA: Women in the Driving Seat—Ford Middle East with ASDA'A Burson-Marsteller

Kaan's Stream Store - The World's First Livestream Store—ABN AMRO with NewsLab, Buutvrij and UM

Life Uncensored—Pfizer with Ogilvy SA

Making Meaningful Connections:  A Tinder Couple Goes Viral—Tinder with M Booth

Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria—Medtronic     

Mr. Clean, the Undisputed Winner of the Super Bowl—P&G Mr. Clean with Citizen Relations

The One Chip Challenge—Paqui with Olson Engage

Our Freedom Is (Still) Not Granted—O2 Czech Republic, O2 Slovakia with Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)

P&G "The Talk"—P&G's My Black Is Beautiful with EGAMI Group

Palau Pledge—The Palau Legacy Project with Host/Havas and Red Agency

Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully—Mubadala Investments Company              

"Seu Leite Pode Salvar Vidas"—Unilever l Baby Dove with In Press Porter Novelli

Shell Emotion Tracking—Shell with Edelman

Siemens AirDrop—Siemens South Africa with Atmosphere Communications together with the King James Group Companies

Sound So Loud You Can See It—Sony with Hope&Glory

Tinta Para el Alma—Payless Shoesource Costa Rica with CCK

Tostitos Party Safe Bags—Frito-Lay with Ketchum

Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

When Jailbirds Sang—Godrej Locking Solutions and Systems with Adfactors PR