SABRE Awards Asia-Pacific 2018 Finalists | Holmes Report
Charting the future of public relations

2018 SABRE Awards Asia-Pacific finalists

Winners will be unveiled at the 2018 Asia-Pacific SABRE Awards ceremony, which will be held at the Mandarin Oriental Hotel, Singapore, on September 11. Tickets & tables available here.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.  Please note that these awards will be handed out at lunchtime during the daytime IN2 Innovation Summit.


DIAMOND SABRE AWARDS


COMPANY OF THE YEAR
Shanghai Disney Resort

CEO OF THE YEAR
Kanchana TK — Organisation of Pharmaceutical Producers of India 

THE DIAMOND SABRE AWARD FOR BRAND-BUILDING

BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum
Half The Fun of Travel—Hotels.com with Weber Shandwick
Shell Emotion Tracking Study—Shell Malaysia with Edelman
Shop Off the Beaten Path—PayPal Australia with Edelman
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

THE DIAMOND SABRE AWARD FOR REPUTATION MANAGEMENT

Four Seasons The Taste of Artistry—Four Seasons Hotel with Ruder Finn China
Monaco - Cryptocurrency in Every Wallet—Monaco with The Hoffman Agency
PayPal – Now in India, celebrating a year of demonetisation—PayPal India Private Limited with Edelman India
Sinopec Open Day—SINOPEC with BrunswickGroup
Winning with ‘India First’—ITC Limited with First Partners

THE DIAMOND SABRE AWARD FOR RESEARCH & PLANNING
India Protein Movement: Not just rural, urban India too is protein deficient!—Danone India with First Partners
Manyata: '#DontForgetMoms'—MSD for Mothers with CMGRP India Private Limited
Nameless chores—Daiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.
Not Every Super Hero Wears A Cape—Turner India with Burson Cohn Wolf (Genesis Burson-Marsteller)
Shell Emotion Tracking Study—Shell Malaysia with Edelman

THE DIAMOND SABRE AWARD FOR MEASUREMENT & EVALUATION
Batting for a lower GST—OYO with Adfactors PR
Cosplay Encyclopedia—Kodansha with Dentsu Inc
Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour—Princess Cruises with Burson-Marsteller Shanghai
Unveiling Goa's Best Kept Secret—Goa Tourism Development Corporation (GTDC) with Adfactors PR
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AUSTRALIA/NEW ZEALAND
A ‘Virtually’ Perfect Marriage Proposal—Zero Latency with WE Buchan
Australian Macadamias announces Macadamia—Australian Macadamias with Red Agency
Bottom 100—Fund For Peace with Red Agency
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies, J Walter Thompson, and Wavemaker
Stop The Horror—Go Gentle Australia with History Will Be Kind

GREATER CHINA
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd
Create for Good: Tencent Social Ads bridges public welfare with B2B marketing—Tencent Social Ads
Granny's Secret—Prevail with Hill+Knowlton Strategies
HUAWEI X Rex Tso "From Zero to Hero"—HUAWEI X Rex Tso "From Zero to Hero" with Ogilvy
Secret Detective: Curing the Infection That Must Not be Named—GSK with Weber Shandwick

INDIAN SUB-CONTINENT
Best Community Improvement Program: Safe Water Network Nonprofit Corporate Partnership—Honeywell Hometown Solutions
Bharat Yatra—Kailash Satyarthi Children's Foundation with Gutenberg
Capture Different—GoPro with FleishmanHillard India with FleishmanHillard
Carton Le Aao, Classroom Banao—Tetra Pak India with Burson Cohn Wolf (Genesis Burson-Marsteller)
Feed The Future Now—Viacom18 Media Pvt. Ltd. with Viacom18 Media Pvt. Ltd.

JAPAN
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.
Hiring Campaign for Housewives—McDonald's Japan with dentsu inc.
Man on the Curtain—LEOPALACE21 with DENTSU INC.
Play With Your Food—LOTTE with dentsu inc.

KOREA
BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum
Innovating your toothbrushing habits to live healthier lives—Royal Philips Korea with Access Communications & Consulting Co.
It's Not You. It's the Iron—Philips with Weber Shandwick
Making comfort this year's must have accessory—Crocs with Synergy Hill+Knowlton Strategies Korea
Visiting Torch Relay—PyeongChang Organizing Committee for the 2018 Olympic Winter Games with KPR

SOUTH-EAST ASIA
Feel Good Campaign—Blackmores with Edelman
foodpanda Leads the Sustainability Change—foodpanda with W Asia
Jetstar Asia - Stay Home this Lunar New Year—Jetstar Asia with AKA Asia
Shell Emotion Tracking Study—Shell Malaysia with Edelman
Voices for Momos—World Wide Fund for Nature (WWF )-Myanmar with

MULTI-COUNTRY CAMPAIGN
Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World—OPPO with BCW (Burson-Marsteller)
From Media Monitoring to Media Intelligence—Meltwater with Mutant Communications
Man's Best Friend - Introducing the Hotels.com Pug Mascot—Hotels.com with Weber Shandwick Singapore
Taking Flight to Explain Complicated Technology from Cockpit to Cabin—Honeywell with WE Communications
Wrangler 70th Anniversary APAC Campaign: Days of Denim—Wrangler with Golin
 
REGIONAL CAMPAIGN
Bring Out The Bold With Listerine Healthy White—Listerine with Allison+Partners
Connect Global, Pay Local with GlocalMe®—uCloudlink with LEWIS
Mission Father’s Day by HomeAway— HomeAway with Ketchum
SAP CX Consumer Insights Campaign 2017—SAP Customer Experience with FleishmanHillard Singapore
Thinking beyond Transactions—PayPal Asia Pacific with Klareco Communications

GLOBAL (LED OUT OF ASIA-PACIFIC WITH WORK IN OTHER REGIONS)
#3890Tigers—Tiger Global with Ogilvy Singapore Pte Ltd
HUAWEI P20 Series Global Launch Campaign—Huawei with Racepoint Global HK Limited
Midea Group Announces the Arrival of a New Era of Human-Machine Collaboration—Midea with Ruder Finn
Monaco - Cryptocurrency in Every Wallet—Monaco with The Hoffman Agency
Palau Pledge—The Palau Legacy Project with Red Agency and Host/Havas

GOLD SABRE AWARDS

PRACTICE AREAS

BUSINESS-TO-BUSINESS MARKETING
Building the deep tech ecosystem, from Singapore to the world—SGInnovate with IN.FOM
Create for Good: Tencent Social Ads bridges public welfare with B2B marketing—Tencent Social Ads
Intel: Envisioning Hope for Autism—Intel with Ogilvy Beijing
Paving the Way in Retail—Zebra Technologies with Text100
SAP CX Consumer Insights Campaign 2017—SAP Customer Experience with FleishmanHillard Singapore

CONSUMER MARKETING (EXISTING PRODUCT)

#3890Tigers—Tiger Global with Ogilvy Singapore Pte Ltd
Cosplay Encyclopedia—Kodansha with Dentsu Inc
Play With Your Food—LOTTE with Dentsu Inc.
Simcity Buildit School of Politics—Electronic Arts K.K. with dentsu
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

CONSUMER MARKETING(NEW PRODUCT)
Do You Dare?—Mills & Boon with FORWARD Agency
It's Not You. It's the Iron—Philips with WeberShandwick
Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour—Princess Cruises with Burson-Marsteller Shanghai
Samsung Galaxy Note8: The Sistine Chapel Dome Moving Project—Samsung with Bluefocus Digital
The future of mobility—Ofo with Ogilvy Singapore Pte Ltd

INTEGRATED MARKETING

Dr.Ci:Labo and the Puru Puru Movement—Johnson & Johnson with Golin
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies, J Walter Thompson, and Wavemaker
Half The Fun of Travel—Hotels.com with Weber Shandwick
Jetstar Asia - Stay Home this Lunar New Year—Jetstar Asia with AKA Asia
Stop The Horror—Go Gentle Australia with History Will Be Kind

INSTITUTIONAL IMAGE

BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum
Diversity and Inclusion—Johnson and Johnson with FleishmanHillard India
LOCOMO CHALLENGE—LOCOMO CHALLENGE COUNCIL with hakuhodo co.ltd
Royal Philips Corporate Repositioning—Philips with FleishmanHillard
Mumbai Khadde Mein (Mumbai In A Hole)—RED FM 93.5 with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

EMPLOYEE COMMUNICATIONS
Do the right thing—Vodafone India with Adfactors PR
Frequency: Where Music inspires Participation—Internal communications for Adfactors PR with Adfactors PR
METRO Calendar Connects every employee on WeChat—METRO with Ruder Finn China
THE NEXT #SUPERHUMAN—Nashtech Vietnam with T&A Ogilvy Vietnam
Viacommunity - Karma Workouts!—Viacom18 Media Pvt. Ltd. with Viacom18 Media Pvt. Ltd.

EMPLOYER BRANDING
Diversity and Inclusion—Johnson and Johnson with FleishmanHillard India
Porsche boldly uses LinkedIn as its corporate communications platform—Porsche LinkedIn with Ruder Finn China
THE NEXT #SUPERHUMAN—Nashtech Vietnam with T&A Ogilvy Vietnam

EXECUTIVE COMMUNICATIONS

From the Industrial to the Invisible Revolution: Heralding the Age of AI in Asia—Microsoft with IN.FOM

CAPITAL MARKETS COMMUNICATIONS
A Recipe for IPO Success—LH Group Limited with Strategic Public Relations Group
Paytm Payment Bank – Dawn of a new era of Digital Banking—Paytm with Value 360 Communication
Razer's IPO in Hong Kong—Razer Inc. with Instinctif Partners
Success More than Skin Deep—Mi Ming Mart Holdings Limited with Strategic Public Relations Group
Techcombank Investment & Offering—Techcombank with Artemis Associates

CAUSE-RELATED MARKETING
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)—Tetra Pak with Burson Cohn Wolf (Genesis Burson-Marsteller)
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.
Granny's Secret—Prevail with Hill+Knowlton Strategies
Innovating your toothbrushing habits to live healthier lives—Royal Philips Korea with Access Communications & Consulting Co.
VIP LOVE WORKSHOP—VIP.COM with Ruder Finn China

COMMUNITY RELATIONS
A Green Goodbye—Vodafone India with Adfactors PR
Repositioning an R&D facility as an open innovative ecosystem site—Takeda Pharmaceutical Co. Ltd. with Cosmo Public Relations Corporation
The Power of a Wish – Make-A-Wish Singapore—Make-A-Wish Foundation Singapore with FleishmanHillard Singapore
They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore—Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

CORPORATE SOCIAL RESPONSIBILITY
Best Community Improvement Program: Safe Water Network Nonprofit Corporate Partnership—Honeywell Hometown Solutions
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc
Helmet Saves—Exide Life Insurance with Adfactors PR
Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project—Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn Asia Limited
STORY CAN Stop Bullying—Coca-Cola Foundation with Ogilvy Taiwan

PUBLIC EDUCATION
“NOTES TO REMEMBER”: STEMMING THE TIDE OF ALZHEIMER’S—Biogen with Edelman
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.
PET Bottles: What is recyclable is not a Waste!—PET Packaging Association for Clean Environment (PACE) with First Partners
Simcity Buildit School of Politics—Electronic Arts K.K. with dentsu
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

CRISIS MANAGEMENT   
Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn Wolf (Genesis Burson-Marsteller)
Padmaavat - Trial by Fire—Viacom18 Media Pvt. Ltd.
PET Bottles: What is recyclable is not a Waste!—PET Packaging Association for Clean Environment (PACE) with First Partners
RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS—Koinex with Value 360 Communication
Save 20—Watercare with SenateSHJ

ISSUES MANAGEMENT
Addressing Privacy Breach: the taking and sharing of intimate images without consent—Brieana Rose: Privacy Campaigner with Sefiani Communications Group
Batting for a lower GST—OYO with Adfactors PR
'Be Real' : Microsoft Pirates A Celebrity—Microsoft with Echo Myanmar
Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn Wolf (Genesis Burson-Marsteller)
RESCUING CRYPTO-CURRENCY FROM INDIA‚ÄôS BIGGEST FINANCIAL CRISIS—Koinex with Value 360 Communication

PUBLIC AFFAIRS
Addressing Privacy Breach: the taking and sharing of intimate images without consent—Brieana Rose: Privacy Campaigner with Sefiani Communications Group
Bharat Yatra—Kailash Satyarthi Children's Foundation with Gutenberg
Privacy Campaigner with Sefiani Communications Group
Promoting Women's Health in Japan—Bayer and MSD with APCO Worldwide
Voices for Momos—World Wide Fund for Nature (WWF )-Myanmar with RICE
Where's the DNA?—Gordon Thomas Honeywell with Ogilvy & Mather Pvt. Ltd.

CORPORATE MEDIA RELATIONS
Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World—OPPO with BCW (Burson-Marsteller)
Making India the Global Food Hub—Ministry of Food Processing with Burson Cohn Wolf (Genesis Burson-Marsteller)
PayPal – Now in India, celebrating a year of demonetisation—PayPal with Edelman
Symbols of Collaboration—M+S Pte Ltd with Ogilvy Singapore Pte Ltd
With Ayappa’s blessings Vodafone protects children—Vodafone India with Adfactors PR

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Capture Different—GoPro with FleishmanHillard India
Kentucky Flying Object—KFC India with Edelman
Less Talk, More Eat—Menulog with Red Agency
Philips encourages healthier lifestyles for World Heart Day—Philips with FleishmanHillard
Tiger Challenge—Heineken Brouwerijen B.V. Taiwan Branch with Era Ogilvy Public Relations Co., Ltd. Taiwan Branch

PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World—OPPO with BCW (Burson-Marsteller)
Scripting the Future of Digital Technology in 'God's Own Country'—Kerala IT Department with MD Niche Media Consultants
Winning over the Bengali diaspora—Hoichoi with Adfactors PR

DIGITAL CAMPAIGN
A ‘Virtually’ Perfect Marriage Proposal—Zero Latency with WE Buchan
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd
Flight of the Day—Jetstar Asia with AKA Asia
It's Not You. It's the Iron—Philips with Weber Shandwick
Jetstar Asia - Stay Home this Lunar New Year—Jetstar Asia with AKA Asia

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies, J Walter Thompson, and Wavemaker
HUAWEI X Rex Tso "From Zero to Hero"—Huawei Mobile with Ogilvy
Mars Wrigley Confectionery Launch M&Ms in India—Mars Wrigley Confectioneries with Edelman
Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling—NetApp with Text100
Play With Your Food—LOTTE with Dentsu Inc.

INFLUENCER MARKETING
Capture Different—GoPro with FleishmanHillard India
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.
Color Protection Story Behind Mona Lisa Oil Painting—Pantene with Bluefocus Digital Marketing Agency
“Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy—Moet Hennessy Diageo with Ruder Finn China
Play With Your Food—LOTTE with Dentsu Inc.

BRANDED JOURNALISM
Air Quality Initiative (AQI) campaign—3M with Edelman China
Cosplay Encyclopedia—Kodansha with Dentsu Inc
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.
Tohoku, A Moment in Time—Japan National Tourism Organization (JNTO) with Edelman
Unveiling Goa's Best Kept Secret—Goa Tourism Development Corporation (GTDC) with Adfactors PR

WORD OF MOUTH
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies, J Walter Thompson, and Wavemaker
Jetstar Asia - Stay Home this Lunar New Year—Jetstar Asia with AKA Asia
Man on the Curtain—LEOPALACE21 with DENTSU INC.
Not Every Super Hero Wears A Cape—Cartoon Network (Turner India) with Burson Cohn Wolf (Genesis Burson-Marsteller)
Voices for Momos—World Wide Fund for Nature (WWF )-Myanmar with RICE

GUERILLA MARKETING
'Be Real' : Microsoft Pirates A Celebrity—Microsoft with Echo Myanmar
Bestseller's Market Entry to Malaysia—Bestseller Fashion Group Malaysia with Strategic Public Relations Group
Let's talk trash—Raipur Smart City Limited with Adfactors PR
Shell Emotion Tracking Study—Shell Malaysia with Edelman
Simcity Buildit School of Politics—Electronic Arts K.K. with dentsu

PUBLICITY STUNT

Ben and Jerry’s 2 Scoop Ban—Ben and Jerry’s with Red Agency
Magnum Pints Launch—Unilever with Jack Morton Worldwide
Secret Detective: Curing the Infection That Must Not be Named—GSK with Weber Shandwick
Tiger Challenge—Heineken Brouwerijen B.V. Taiwan Branch with Era Ogilvy Public Relations Co., Ltd. Taiwan Branch
Wrigley 5 Bounce Gum ‘Dare to Bounce to the SKY’—Wrigley with Ruder Finn China

SPECIAL EVENT
Four Seasons The Taste of Artistry—Four Seasons Hotel with Ruder Finn China
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.
Victims no longer, cheer for the Heroines—Viviana Mall with Adfactors PR
Visiting Torch Relay—PyeongChang Organizing Committee for the 2018 Olympic Winter Games with KPR
YOU MAKE SHIBUYA COUNTDOWN 2017-2018—Shibuya Countdown Organizing Committee with SUNNY SIDE UP  Inc.

SPONSORSHIP
3M Brings Science to Life for Youths Through Experiential Arts—3M Singapore with Huntington Communications
BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum
HP Spectorium—HP with Edelman
Unlock the Amazing Winter Olympic Experience Together—P&G(Procter & Gamble) with Bluefocus Digital Marketing Agency

MARKETING TO MEN
With Ayyappa’s blessings, Vodafone protects children—Vodafone India

MARKETING TO WOMEN
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd
Hiring Campaign for Housewives—McDonald's Japan with dentsu inc.
Man on the Curtain—LEOPALACE21 with DENTSU INC.
MOTRIN® Children Fever Express 2017—Shanghai Johnson & Johnson Pharmaceuticals Ltd. with BCW
Read Our Lips—Isehan with Dentsu Inc.

MARKETING TO YOUTH
3M Brings Science to Life for Youths Through Experiential Arts—3M Singapore with Huntington Communications
CIF SPRAY AWAY YOUTH PROBLEM—CIF VIETNAM with T&A Ogilvy Vietnam
Cosplay Encyclopedia—Kodansha with Dentsu Inc
Flight of the Day—Jetstar Asia with AKA Asia
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.

GOLD SABRE AWARDS

INDUSTRY SECTORS

AUTOMOTIVE
HARLEY-DAVIDSON x THE RAP OF CHINA—HARLEY-DAVIDSON with FleishmanHillard
Launching China’s first Super Test Drive auto vending machine—Ford with Hill+Knowlton Strategies
Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project—Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn Asia Limited
Porsche boldly uses LinkedIn as its corporate communications platform—Porsche LinkedIn with Ruder Finn China
Shaping the future of mobility: Creating the 1st ever online content platform for Automated Driving
—Continental with BCW

FASHION & BEAUTY
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd
Lycra Moves You—INVISTA with GolinMagic
SK-II #ChangeDestiny I Never Expire Campaign—P&G with DeVries Global
Read Our Lips—Isehan with Dentsu Inc.

FOOD & BEVERAGE
Australian Macadamias announces Macadamia—Australian Macadamias with Red Agency
Almonds, My Beauty Secret—The Almonds Board of California (ABC) with Edelman
“Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy—Moet Hennessy Diageo with Ruder Finn China
Play With Your Food—LOTTE with Dentsu Inc.
The Extra Care Box—Mars Wrigley Confectionery China with Edelman

HOME & FURNITURE
CIF SPRAY AWAY YOUTH PROBLEM—CIF VIETNAM with T&A Ogilvy Vietnam
Just laugh, SING and be secure—Godrej Security Solutions with Adfactors PR
Macy's Back-to-School - "My Dream Dorm"—Macy's with Ruder Finn Asia
Tmall Super Brand Day x Blueair—Blueair with Burson Cohn & Wolfe
Unlock the Amazing Winter Olympic Experience Together—P&G(Procter & Gamble) with Bluefocus Digital Marketing Agency

CONSUMER PRODUCTS
BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum
Bring Out The Bold With Listerine Healthy White—Listerine with Allison+Partners
Capture Different—GoPro with FleishmanHillard India
Do You Dare?—Mills & Boon with FORWARD Agency
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

ENTERTAINMENT
2017 BNP Paribas WTA Finals Singapore presented by SC Global—Lagardère Sports with Weber Shandwick Singapore
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.
Padmaavat - Trial by Fire—Viacom18 Media Pvt Ltd.
Simcity Buildit School of Politics—Electronic Arts K.K. with dentsu
Toilet - A Love Story—Viacom18 Media Pvt Ltd.


FINANCIAL SERVICES
Connecting with Millennials...The Modern Money Movers—Western Union with FleishmanHillard India
Manulife Life Saving Pots—Manulife Singapore with AKA Asia
Shop Off the Beaten Path—PayPal Australia with Edelman
The Great Singapore Replay—Temasek with ZENO COMMUNICATIONS SINGAPORE PTE LT
VISA Financial Literacy Alliance Program in China—Visa with Ruder Finn Asia Limited

FOOD SERVICE
Ben and Jerry’s 2 Scoop Ban—Ben and Jerry’s with Red Agency
foodpanda Leads the Sustainability Change—foodpanda with W Asia
Gong Cha Singapore - Comeback Kid of 2017—Gong Cha Singapore with Huntington Communications
PizzArt—Anchor Food Professionals with Truth Communications
Starbucks Connects Hong Kong One Cup at a Time—Coffee Concepts Hong Kong with Edelman Public Relations Worldwide

RETAILERS
Giant Kiasu Town—Giant Singapore with AKA Asia
K11 Guangzhou Soft Opening Campaign—K11 Guangzhou with Ruder Finn China
Mission Father’s Day by HomeAway— HomeAway with Ketchum
Uncle Siu's English Reading Week—Book Depository with Golin
We are Here To Create—adidas Singapore with Creation Singapore

TRAVEL & TOURISM
Expedia: Revolutionising Travel Through Technology— Expedia Asia with IN.FOM
Flight of the Day— Jetstar Asia with AKA Asia
Jetstar Asia - Stay Home this Lunar New Year by HomeAway— Jetstar Asia with AKA Asia
Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour— Princess Cruises with Burson-Marsteller Shanghai
Mission Father’s Day by HomeAway— HomeAway with Ketchum

ENERGY & NATURAL RESOURCES
Best Commitment to Education Program: Honeywell Educators at Space Academy— Honeywell Hometown Solutions
Danfoss Korea Corporate Brand Campaign— Danfoss Korea with Prain Global Inc.
VOICING CHILDREN’S PLEA FOR SAFE DRIVING— Shell Myanmar with TODAY Ogilvy & Mather

CHEMICALS & INDUSTRIALS
Maruti Suzuki Road Safety Campaign for employees— Maruti Suzuki India Limited
Roads That Honk— Hindustan Petroleum Corporation Limited, India with MSL
Sinopec Open Day— SINOPEC with BrunswickGroup
Uplifting the AkzoNobel name amongst key stakeholders— AkzoNobel with Huntington Communications
Waterborne wood coating campaign – furniture industry— Covestro with FleishmanHillard

PROFESSIONAL SERVICE FIRMS
Beyond Ventures Launch: Revitalizing Hong Kong’s Start-up and Innovation Ecosystem— Beyond Ventures with FleishmanHillard Hong Kong
EY University of the Future— Sefiani Communications Group
The Big Indian Budget : Make an impact that matters— Deloitte India with Deloitte Touche Tohmatsu Limited LLP
Transforming Bell Pottinger Asia into Klareco Communications: a phoenix from the ashes— Klareco Communications with Klareco Communications
Where's the DNA?— Gordon Thomas Honeywell with Ogilvy & Mather Pvt. Ltd.

REAL ESTATE & CONSTRUCTION
How to be safe in a high-rise building during an earthquake— simpleshow Foundation with simpleshow Japan
Symbols of Collaboration—M+S Pte Ltd with Ogilvy Singapore Pte Ltd
They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore— Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

CONSUMER ELECTRONICS
Bobble Keyboard - Re-inventing how Mobile India expresses— Bobble with Value 360 Communication
Capture Different— GoPro with FleishmanHillard India
HUAWEI X Rex Tso "From Zero to Hero"— Huawei Mobile with Ogilvy
Innovating your toothbrushing habits to live healthier lives— Royal Philips Korea with Access Communications & Consulting Co.
Razer's IPO in Hong Kong— Razer Inc. with Instinctif Partners

TECHNOLOGY: HARDWARE
Bringing the Surface Family to Southeast Asia— Microsoft Asia with IN.FOM
Midea Group Announces the Arrival of a New Era of Human-Machine Collaboration— Midea with Ruder Finn
Penny's New Year Party— NVIDIA with Hill+Knowlton Strategies

TECHNOLOGY: SOFTWARE & SERVICES
From the Industrial to the Invisible Revolution: Heralding the Age of AI in Asia—Microsoft
with IN.FOM
Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling
—NetApp with Text100
Overcoming All Odds: Celebrating the Chalkboard IT Teacher—Microsoft Asia with IN.FOM
Paving the Way in Retail—Zebra Technologies with Text100
Unlocking the Economic Impact of Digital Transformation in Asia Pacific—Microsoft Asia with IN.FOM

TELECOMMUNICATIONS
A Green Goodbye—Vodafone India with Adfactors PR
Digital Origami Campaign—CenturyLink with Text100
HUAWEI P20 Series Global Launch Campaign—Huawei with Racepoint Global HK Limited
Samsung Galaxy Note8: The Sistine Chapel Dome Moving Project—Samsung with Bluefocus Digital
With Ayyappa’s blessings, Vodafone protects children—Vodafone India

WEB-BASED BUSINESS
Create for Good: Tencent Social Ads bridges public welfare with B2B marketing—Tencent Social Ads
Kobo's Bookstore Therapy: A YouTuber's Diagnosis—Rakuten Kobo with Ogilvy
Shaking up the World Cup with fun and game—Tencent Sports
Shop the Universe with Lazada—Lazada with Text100
The Greater Bay Area Forum: A thought leadership summit promoting future technological advancement—Tencent with Burson Cohn & Wolfe

CONSUMER HEALTH

Endo the Silence—Endometriosis Australia with Red Agency
Granny's Secret—Prevail with Hill+Knowlton Strategies
India Protein Movement: Not just rural, urban India too is protein deficient!—Danone India with First Partners
MOTRIN® Children Fever Express 2017—Shanghai Johnson & Johnson Pharmaceuticals Ltd. with BCW
The Extra Care Box—Mars Wrigley Confectionery China with Edelman

HEALTHCARE PROVIDERS
Better Half's Bitter Truth—Nova IVI Fertility with Adfactors PR
Bringing alive the true meaning of Health Insurance - Assurance to Insurance—Aditya Birla Health Insurance Ltd. with KETCHUM SAMPARK PVT. LTD.
Granny's Secret—Prevail with Hill+Knowlton Strategies

MEDICAL TECHNOLOGY
Hearing Matters’, For Every New-Born—Cochlear with Edelman
Intel: Envisioning Hope for Autism—Intel with Ogilvy Beijing
Royal Philips Corporate Repositioning—Philips with FleishmanHillard
Royal Philips raises the alarm over sleep disorders on World Sleep Day—Prevail with Philips with FleishmanHillard

PHARMACEUTICAL: RX
Bristol-Myers Squibb Act Now LIVEBetteRHCV Disease Awareness Campaign—Bristol-Myers Squibb with Ruder Finn China
Every Life is Precious—Sanofi Genzyme with Spag Asia
KnowMore about Pneumonia to Nomore Pneumonia—Pfizer with Edelman
Repositioning an R&D facility as an open innovative ecosystem site—Takeda Pharmaceutical Co. Ltd. with Cosmo Public Relations Corporation
Superwoman Changing Diabetes—Novo Nordisk India with Burson Cohn Wolf (Genesis Burson-Marsteller)

ASSOCIATIONS
Batting for a lower GST for Budget Hotels—OYO with Adfactors PR
IVCA- Promoting Private Capital Ecosystem in India—Indian Private Equity and Venture Capital Association with Media Mantra
IT’S NOT FOOTBALL, IT’S LALIGA—LALIGA with WE Red Bridge
Towards a healthier India—Organisation of Pharmaceutical Producers of India
with Adfactors PR
YOU MAKE SHIBUYA COUNTDOWN 2017-2018—Shibuya Countdown Organizing Committee with SUNNY SIDE UP  Inc.

EDUCATIONAL & CULTURAL INSTITUTIONS
A Museum of Memories—Godrej India Culture Lab with Adfactors PR
Localising an Internationally Renowned Art Gallery—David Zwirner Gallery with Sinclair
RESETTING THE NTU SINGAPORE CORPORATE IDENTITY—Nanyang Technological University, Singapore
The Emperor of Japan and the next abdication—simpleshow Foundation with simpleshow Japan
The Secretariat, Yangon—The Secretariat Conservation Group with Klareco Communications

GOVERNMENT AGENCIES
Any number is too many—New Zealand Transport Agency with SenateSHJ
Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn Wolf (Genesis Burson-Marsteller)
Palau Pledge—The Palau Legacy Project with Red Agency and Host/Havas
Scripting the Future of Digital Technology in 'God's Own Country'—Kerala IT Department with MD Niche Media Consultants
Singapore For Everyone—Singapore Tourism Board Hong Kong & Macau with Sinclair

NOT-FOR-PROFIT ORGANIZATIONS

Addressing Privacy Breach: the taking and sharing of intimate images without consent—Brieana Rose: Privacy Campaigner with Sefiani Communications Group
Bottom 100—Fund For Peace with Red Agency
Facing up to Schizophrenia: the fight for better support, treatment and acceptance—Hong Kong Association of Psychosocial Rehabilitation with Weber Shandwick
Free Condom Store - AHF India—Aids Healthcare Foundation India Cares with AvianWE
STORY CAN Stop Bullying—Coca-Cola Foundation with Ogilvy Taiwan