2023 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2023 Asia-Pacific SABRE Awards ceremony, which was held in Singapore on September 27.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong

Finalists

2) AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei

3) Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore

4) Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia

5) Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

Diamond SABRE Awards

Company of The Year

• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Brand-Building

• The Missing Chapter — P&G Whisper with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

The SABRE Award for Superior Achievement in Research and Planning

• Rethinking Energy in Southeast Asia — Wärtsilä Energy with Miltton, Greenhouse Communications, Hill+Knowlton Strategies, Ogilvy, Jolen Consulting

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

The SABRE Award for Superior Achievement in Purpose

• Say Pain! — Daewoong Pharmaceutical with Prain Global

Geographic

Australia/New Zealand

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Greater China

• AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei

Indian Sub-continent

• The Next Chapter — Abbott with Weber Shandwick India

Japan

• Voice Watch — Toyota Mobility Foundation with Dentsu Inc.

Korea

• Feels Like the First Time — Expedia Group with Weber Shandwick

South-East Asia

• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore

Multi-Country (at least 2 countries)

• Feels Like the First Time — Expedia Group with Weber Shandwick

Regional (more than 5 countries)

• Freedom To Be #EveryWoman — Roche Diagnostics Asia Pacific

Global (led out of Asia-Pacific with work in other regions)

• DHL - Truly Integrated, Truly Digital — DHL

Industry sectors

Consumer Goods

Automotive

• Heals on Wheels — Hyundai Motor Group with KPR, Trumakus

Fashion & Beauty

• Engineering Change — Gillette India with Genesis BCW

Food & Beverage

• Democratising Courage in the World’s Largest Democracy – A Mountain Dew Story — Pepsico India with Edelman India

Home & Furniture

• Ruggboots: Rugs You Can Wear — Koala with Weber Shandwick

Consumer Products

• #LetHerGrow — Dove (Unilever) with Edelman

Consumer Services

Entertainment

• Stress Buying Center — USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.

Financial Services

• Leveraging PR To Smash the Gender Wealth Retirement Gap — Super Fierce with Third Hemisphere

Food Service

• KFC Degustation — KFC Australia with Ogilvy PR

Retailers

• Mr. Bucket Chocolaterie — Mr. Bucket with W Communications

Travel & Tourism

• Come and Say G'day — Tourism Australia with MSL India

Business-to-Business

Energy and Natural Resources

• Solar Beehive — Hanwha with Innocean

Chemicals & Industrials

• #SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners

Professional Service Firms

• Uplift social equity - creating an equitable workplace for all — EY

Real Estate & Construction

• PropXTech 2022/23 - Building a sustainable commercial future for Hong Kong & Asia — Hongkong Land & Sino Group with SEC Newgate Greater China

Transportation & Logistics

• J&T Express Singapore: Leading the Future of Logistics — J&T Express Singapore (J&T Express) with The Hoffman Agency Asia Pacific

Technology

Consumer Electronics

• The Longest Red Scarf — Skyworth with Edelman China

Technology: Hardware

• HP India Gaming Landscape Study 2022 — HP with Edelman India

Technology: Software & Services

• Small Repair Shop Guide 小修小补 — Tencent

Telecommunications

• Pay What You Want — Circles Life with The PR Group

Web-Based Business

• Equipping The Travel Community For Sustainable Travel — Booking.com with Allison+Partners Singapore

Healthcare

Animal Care

• Solar Beehive — Hanwha with Innocean

Consumer Health

• More Than Blue — Johnson & Johnson with WE Communications

Healthcare Providers

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Medical Technology

• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group

Pharmaceutical: RX

• Together in SMA: Back to School — Biogen China with Shixuan PR

Non-Corporate

Associations

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Government Agencies

• Get2It – National Bowel Cancer Screening Program — Cancer Council and the Department of Health and Aged Care with Herd MSL

Not-For-Profit Organizations

• AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
  

Practice areas

Marketing Communications

Business-To-Business Marketing

• Digital Transformation Built for Small Business: Visa Sets Taiwan SMB/SMEs up for Success Post-Pandemic — Visa Taiwan with The Hoffman Agency

Consumer Marketing (Existing Product)

• Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia

Consumer Marketing (New Product)

• Little Moons Lands Down Under — Little Moons with History Will Be Kind

Inclusive Marketing

• Celebrity Cruises #AllInclusivePhotoProject — Celebrity Cruises with History Will Be Kind

Integrated Marketing

• Dove #StopTheNameCalling — Unilever Philippines, Inc. with Ogilvy & Mather Philippines Inc, Mindshare Philippines

Corporate Reputation

DEI Engagement

• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong

Institutional Image

• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

Employee Communications

• Creating ripples of change with impact entrepreneurs in Asia-Pacific — EY

Employer Branding

• Atlassian Atlassivan — Atlassian with Ogilvy PR

Executive Communications

• #INTEL# CEO's China Visit — Intel with Ogilvy Beijing

Capital Markets Communications

• Your Companion to Drive Growth Through Pet Wellness — i-Tail Corporation Public Company Limited with Ogilvy Thailand

Engaging Society

Cause-Related Marketing

• #LetHerGrow — Dove (Unilever) with Edelman

Community Relations

• Small Repair Shop Guide 小修小补 — Tencent

Corporate Social Responsibility

• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong

Public Education (Non-Covid-19)

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Public Education (Covid-19)

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific

Advocacy

Crisis Management

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific

Issues Management

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific

Public Affairs

• Helping Ukraine from New Zealand — Anastasiya Gutorova with Alexander PR

Media Relations

Corporate Media Relations

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Product Media Relations (consumer media)

• Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia

Product Media Relations (Trade Media)

• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group

Digital and Social Media

Digital Campaign

• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick

Social Media/Social Networking Campaign

• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick

Influencer Marketing

• Doritos #CheatTheHeat — PepsiCo India with Edelman India & Leo Burnett India

Branded Journalism

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Word of Mouth

• Poetic Play of Spring Tea with Su Tung-po: New life begins with a cup of Zhuyeqing Tea — Zhuyeqing Tea with Data Intelink

Experiential

Guerrilla Marketing

• We got this! ft. David Beckham — adidas with Current Global

Publicity Stunt

• Grow Green — Booking.com with Vero

Special Event

• KFC Degustation — KFC Australia with Ogilvy PR

Sponsorship

• We got this! ft. David Beckham — adidas with Current Global

Trade Show

• Malaysia Pavillion @Dubai Expo — Malaysia GreenTech Corporation with Edelman Malaysia

Specialist Audience

Marketing to Men

• Engineering Change — Gillette India with Genesis BCW

Marketing to Women

• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

Marketing to Youth

• House of Healers — Mind You Mental Health Systems with Ogilvy & Mather (Philippines)

Multicultural Marketing

• Working Remote: Bringing Digital Literacy to India's Tribal Youth — META with Weber Shandwick India