SABRE Awards Asia-Pacific 2022 Finalists

The 2022 SABRE Awards Asia-Pacific shortlist recognizes Superior Achievement in Branding, Reputation and Engagement, drawn from more than 2,000 entries. The campaigns were evaluated by a jury of more than 60 industry leaders.

Winners are announced at the SABRE Awards ceremony, which returns in person on October 13 in Singapore, along with the Agencies of the Year and Best Agencies to Work For. Tickets for the ceremony are available here, as part of the PRovoke Summit Asia-Pacific on the same day. 

Diamond SABRE Awards

Company of The Year

• Company of the year — mondelez india
• DHL Asia Pacific - Truly Integrated, Truly Digital — DHL
• Grab's Journey to Nasdaq — Grab
• HKEX: Delivering impactful, purpose-led, future-focused communications during uncertain times — Hong Kong Exchanges and Clearing Limited
• Year One — Genesis Motor China with Hill+Knowlton Strategies

CEO of the Year

• Addressing gender equity through financial wellbeing — Kiwi Wealth with Alexander PR

The SABRE Award for Superior Achievement in Brand-Building

• Power Your Future — WazirX NFT with Ruder Finn India
• The Meal That Goes A Long Way — foodpanda with ERA Communications
• To Dance, Or Not To Dance? — Samsung with ERA Communications
• Turning 65 — Lenovo with BCW
• VaxEnomic Forecaster — Provocate

The SABRE Award for Superior Achievement in Reputation Management

• A Mouthful of Inspiring Stories — Deliveroo with Golin Hong Kong
• Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
• Grab's Journey to Nasdaq — Grab
• Managing SREI Group’s Crisis and Reputation — Srei Group (Kanoria Foundation) with Concept Public Relations India
• The Meal That Goes A Long Way — foodpanda with ERA Communications

The SABRE Award for Superior Achievement in Research and Planning

• Beyond Sugar Campaign — AstraZeneca with Zeno Group
• Time Travel in Seoul — Seoul Metropolitan Government with Harrie
• To Dance, Or Not To Dance? — Samsung with ERA Communications
• VaxEnomic Forecaster — Provocate
• What if your cough isn’t just a cough? — Lung Foundation Australia, with the support of AstraZeneca Australia with LIFE Agency, an Ogilvy PR

The SABRE Award for Superior Achievement in Measurement and Evaluation

• ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
• All-New Tata Safari: The Return of An Icon — Tata Motors Limited with Concept BIU
• How Data Analytics Drove Lenovo's Transformation Story — Lenovo with Zeno Group
• VaxEnomic Forecaster — Provocate
• Waging a War Against Single-Use Plastics — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Purpose

• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• Her Circle — CARE Australia with Icon Agency
• RecruitAble: Building Careers for People with Disability — Randstad ANZ with History Will Be Kind
• To Dance, Or Not To Dance? — Samsung with ERA Communications
• VaxEnomic Forecaster — Provocate

Geographic

Australia/New Zealand

• Continental Tyres Bald Stars — Continental Tyres with Eleven
• I Quit with Contiki — Contiki with Eleven
• Kellogg Gut Barrier Reef — Kellogg with Eleven
• KFC Degustation — KFC with Ogilvy PR
• Panadol Care Collective — GSK with Edelman Australia

Greater China

• #StrongerMindStrongerYou Social Media Campaign — UNICEF with Ogilvy Beijing
• A Day of Trans — Yennefer Fang Studios with Golin Beijing
• Create for Good 2021 Campaign — Tencent Marketing Solutions with Ogilvy Beijing
• HKEX: Delivering impactful,purpose-led, future-focused communications during uncertain times — Hong Kong Exchanges and Clearing Limited
• Love, Sex, and Mysteries — Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan

Indian Sub-continent

• #ChangeTheStory — ACC Limited and Ambuja Cements with Adfactors PR
• #Switch Off — Vivo with Archetype India
• Berok Zindagi (Unstoppable Life) — Cipla Limited with GCI Health India
• 'Hard Hat Challenge' - Uplifting Women in STEM fields — Vedanta Aluminum with Weber Shandwick
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Japan

• Advancing Sexual and Reproductive Health and Rights Movement for Youth in Japan — Bayer Yakuhin Ltd. with APCO Worldwide
• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,
• Okurasenai 'Don't Delay' Letter Campaign — Janssen Pharmaceutical K.K. with OZMA Inc.
• Online City Office — Saku City with OZMA Inc.
• Sponsoring Our Heroes. Project — Meiji with Dentsu Inc.

Korea

• Everyday Life that shouldn't Be Taken for Granted — LGU+  with postcommunications
• Listen to your Pain — Viatris Korea with Edelman Korea
• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea
• Porsche Dream Art Ttareungi — Porsche with medicom
• Time Travel in Seoul — Seoul Metropolitan Government with Harrie

South-East Asia

• #ListenAgain — Hearing Partners with The Hoffman Agency Singapore
• #Percaya — Grab Indonesia
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• Rethinking Education for Teachers and Parents — HP Inc with Edelman
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Multi-Country (at least 2 countries)

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health
• Creating a culture of workation in overworked societies — Hotels.com with Weber Shandwick, Creatip, Briman Communications
• Creating a Healthier Asia — Gilead Sciences with APCO Worldwide
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• Seeing the Unseen — Medtronic with Spurwing Communications

Regional (more than 5 countries)

• Google for Education — Google with Ogilvy Public Relations
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• Logistics of Things - Creating Insightful Content for the World — DHL
• Sophos Eats Threats For Breakfast — Sophos with Team Lewis
• When Music Brings Us Together "As One" — DHL

Global (led out of Asia-Pacific with work in other regions)

• Blue Sky Dreaming: Australia’s Expo 2020 Dubai — Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy
• Changing the world with the 4 Day Week — 4 Day Week Global with Alexander PR
• Empower Every Moment with OPPO Find X5 Pro — OPPO with BCW Beijing
• OPPO INNO World - Reshaping the Online Technology Event — OPPO with BCW Beijing

Industry sectors

Consumer Goods

Automotive

• Continental Tyres Bald Stars — Continental Tyres with Eleven
• Not Just a Brand New Car - Škoda Kushaq — Škoda Auto India
• Porsche Dream Art Ttareungi — Porsche with medicom
• Year One — Genesis Motor China with Hill+Knowlton Strategies

Fashion & Beauty

• #BoycottBoycut — BBLUNT with Godrej Consumer Products, Schbang
• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,
• ReshaMandi - Weaving a Common Thread for all Stakeholders — ReshaMandi with The PRactice

Food & Beverage

• Momo Mia! Influencer Campaign — Pizza Hut India with  Archetype India
• Sponsoring Our Heroes. Project — Meiji with Dentsu Inc.
• There's No Taste Like Home — TamJai International with Ogilvy Public Relations
• Vegetable Pharmacy — Tokyo Good Manners Project with Dentsu Inc./Dentsu Ad-Gear Inc./J.C.Spark Inc. /Nissho.Co.,Ltd/Dash Co. Ltd./Initial Inc.
• Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited with Vero

Consumer Products

• Durex Love Series Campaign 2021 — Durex Hong Kong with The Bread Digital Limited
• Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• FPO of Ruchi Soya Industries Ltd — Ruchi Soya Industries Ltd with Concept Public Relations India
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Consumer Services

Entertainment

• A Day of Trans — Yennefer Fang Studios with Golin Beijing
• Destined to Love: "Love Destiny," the Webtoon — Kakao Webtoon Thailand
• Gamescom Asia: Bringing the Heart of Gaming to Asia — Koelnmesse Singapore, Singapore Tourism Board with Edelman Singapore
• Inspiration+ Always On = Launching Disney+ Taiwan — Disney with Golin Taipei
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Financial Services

• #BackingWomenArtisans — American Express with Six Degrees BCW
• HKEX: Delivering impactful, purpose-led, future-focused communications during uncertain times — Hong Kong Exchanges and Clearing Limited
• Nano Inaction Figure — Nano with Eleven
• New Market Development: Outbound Remittance Services — Western Union with FleishmanHillard India
• What's in a number — HSBC with Edelman Australia

Food Service

• A Mouthful of Inspiring Stories — Deliveroo with Golin Hong Kong
• KFC Degustation — KFC with Ogilvy PR
• Subway Rendang: Celebrating Singapore’s National Day — Subway with Mutant
• The Meal That Goes A Long Way — foodpanda with ERA Communications
• The Unboring Morning Campaign — KFC Singapore with Redhill

Retailers

• Home of Sport — adidas with Current Global
• Modernizing YUESAI's Retail Experience — YUESAI Cosmetics with The Orangeblowfish
• NFTree — Vicinity with Fleishman Hillard AUNZ and Fabric
• OR Unlocks Opportunities to Accelerate Inclusive Growth — PTT Oil and Retail Business (OR) with Ogilvy Thailand
• TaiKoo Hui Guangzhou 10th Anniversary Campaign — TaiKoo Hui Guangzhou

Travel & Tourism

• #BloomYourTravelSpirits with Expedia and Hotels.com — Expedia, Hotels.com with Weber Shandwick, Creatip, Briman Communications
• Creating a culture of workation in overworked societies — Hotels.com with Weber Shandwick, Creatip, Briman Communications
• I Quit with Contiki — Contiki with Eleven
• Rediscovering India with Agoda — Agoda with Archetype
• Reigniting the Love for Travel — Expedia Group with IN.FOM

Business-to-Business

Energy and Natural Resources

• How Far Can We Go with 1 Unit of Energy — Shell China with BCW
• Mohenjo-daro to Kalahandi - Reviving an Indus Valley Art Form — Vedanta Aluminium with First Partners
• Nand Ghar — Vedanta Limited
• Saving planet Earth with New Energy Solutions to beat Global Warming — Offgrid Energy Labs with First Partners

Chemicals & Industrials

• Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
• Committed To Serve — Ford India
• Enriching farmer lives #InItForFarmers — Corteva Agriscience with Hill+Knowlton Strategies
• Green Tomorrow With POSCO — POSCO with KPR
• Waging a War Against Single-Use Plastics — ITC Limited with First Partners

Professional Service Firms

• Realising Sporting Ambitions with 'Dare to Dream' — Certis
• RecruitAble: Building Careers for People with Disability — Randstad ANZ with History Will Be Kind
• Reimagining Quess 2.0 — Quess Corp with Adfactors PR
• The Singapore Convention Week 2021 with Redhill — Singapore Ministry of Law with Redhill
• Women in Construction: Smashing the Concrete Ceiling — Randstad ANZ with History Will Be Kind

Real Estate & Construction

• “Experts Choose Experts” Brand Campaign — Colliers
• #ChangeTheStory — ACC Limited and Ambuja Cements with Adfactors PR
• 'Hard Hat Challenge' - Uplifting Women in STEM fields — Vedanta Aluminum with Weber Shandwick
• The Central Campaign: #Flight to Quality — Hongkong Land with SEC Newgate
• Uncle-Nephew Banter Powers EC200D — Volvo CE India with Adfactors PR

Transportation & Logistics

• DHL Asia Pacific - Truly Integrated, Truly Digital — DHL
• Keeping people moving, even when the world stops — Seven Seas Worldwide with Golin Hong Kong
• Lalamove delivers care by connecting the dots during Covid — Lalamove with Hill+Knowlton Strategies
• Logistics of Things - Creating Insightful Content for the World — DHL
• Road Freight - A Reliable Solution Without An Audience — DHL

Technology

Consumer Electronics

• Empower Every Moment with OPPO Find X5 Pro — OPPO with BCW Beijing
• India Impact Report 2021 — Vivo with Archetype India
• LG Signature X Sydney Dance Company: Art Inspires Technology, Technology Completes Art — LG Signature
• Sony New Category Product Launch Campaign — Sony with Ruder Finn
• Towards a Greener Future — Hisense with Ogilvy Guangzhou

Technology: Hardware

• Chinese Animation: It’s Time to See Us Again — Lenovo with BCW
• Dell Technologies Remote Work Readiness: Leading the Next Hybrid Workforce — Dell Technologies Asia Pacific & Japan with BCW Singapore
• Jensen’s GTC 2021 Social Campaign — NVIDIA with Archetype China
• Turning the Tide on Taiwan's Tech Talent Shortage — Micron Technology with Golin Taipei
• Verbing Corning Gorilla Glass for India's Next-Half Billion — Corning Gorilla Glass with FleishmanHillard India

Technology: Software & Services

• Australia's Leafiest Suburbs — Nearmap with Herd MSL
• Grab's Journey to Nasdaq — Grab
• Sophos Eats Threats For Breakfast — Sophos with Team Lewis
• Sponsor X — Smartsheet / McLaren Racing / DeadlyScience with Herd of Shepherds / Archetype / WE Communications / The Progress Film Company / Finch / Noble People / Octagon
• The Meal That Goes A Long Way — foodpanda with ERA Communications

Telecommunications

• Everyday Life that shouldn't Be Taken for Granted — LGU+  with postcommunications

Web-Based Business

• Destined to Love: "Love Destiny," the Webtoon — Kakao Webtoon Thailand
• Reigniting the Love for Travel — Expedia Group with IN.FOM
• Shopee Celebrates Local — Shopee
• Taking Flight With Data — Expedia Group with IN.FOM
• The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW

Healthcare

Animal Care

• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea

Consumer Health

• Durex Hong Kong - The Durex Of 001, Durex 001 — Durex Hong Kong with Durian HK
• Let's Start Loving with Durex! — Durex Hong Kong with Durian HK
• Panadol Care Collective — GSK with Edelman Australia
• Singapore’s Hawker Heroes #Stand4Strength — Abbott Laboratories with DeVries Global Singapore
• What if your cough isn’t just a cough? — Lung Foundation Australia, with the support of AstraZeneca Australia with LIFE Agency, an Ogilvy PR company

Healthcare Providers

• #WakeUpToGoodSleep — ResMed with Allison+Partners
• Doses of Pride — Manipal Health Enterprises Pvt Ltd with Concept Public Relations India Ltd
• FWD “Treasurance Shop” Campaign — FWD Life Insurance Company (Bermuda) Limited with Sinclair, MSL Hong Kong
• Helping hyperlocal health groups encourage Covid vaccine uptake — WA Primary Health Alliance with Cannings Purple
• WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India — NatHealth with AvianWE

Medical Technology

• #ListenAgain — Hearing Partners with The Hoffman Agency Singapore
• Cochlear Singapore: Helping People Hear and Be Heard — Cochlear Singapore with Redhill
• Seeing the Unseen — Medtronic with Spurwing Communications
• Turning 65 — Lenovo with BCW

Pharmaceutical: RX

• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,
• Listen to your Pain — Viatris Korea with Edelman Korea
• Love, Sex, and Mysteries — Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan
• Okurasenai 'Don't Delay' Letter Campaign — Janssen Pharmaceutical K.K. with OZMA Inc,
• Together to Guard a Healthy Mind — Janssen China with Ogilvy Health

Non-Corporate

Associations

• #NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
• Asian Leading Design Platform, Optimism and Relevance Curator in Post Pandemic Era — Clarion Events Limited with Sinclair
• Don't Forget Leprosy! Voicing A Desperate Plea for Attention amidst Pandemic — Sasakawa India Leprosy Foundation (SILF) with First Partners
• Launch of Indian Space Association (ISpA) — Indian Space Association (ISpA) with Kommune Brand Communications
• Sustainability, innovation and diversity in the steel industry — HERA with Alexander PR

Educational and Cultural Institutions

• Asian Leading Design Platform, Optimism and Relevance Curator in Post Pandemic Era — Clarion Events Limited with Sinclair
• LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
• Ring Ancient Bronze Chimes and Collect Your NFT — Tencent, Hubei Provincial Museum with Ogilvy Beijing
• The M Opening — West Kowloon Cultural District Authority with Edelman Hong Kong
• Unlock Potential for The New You — Education New Zealand with Ruder Finn India

Government Agencies

• Blue Sky Dreaming: Australia’s Expo 2020 Dubai — Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy
• Online City Office — Saku City with OZMA Inc.
• Selangor Maritime Gateway: Gateway To A Better Tomorrow — Landasan Lumayan with Rantau Golin
• Time Travel in Seoul — Seoul Metropolitan Government with Harrie
• Use Your RoadSense campaign — Traffic Police with Edelman Singapore, Edelman Data x Intelligence, The Bureau

Not-For-Profit Organizations

• Art For Everyone @HKMoA — Friends of Hong Kong Museum of Art with Sinclair
• Hi There, It’s Okay to Say It Here. — Swire Coca-Cola with Ogilvy Taiwan
• REmemory — Taiwan alzheimer's disease association with Ogilvy Taiwan
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
• Still Six Lives — Still Six Lives Consortium with Icon Agency

Practice areas

Marketing Communications

Business-To-Business Marketing

• Australia's Leafiest Suburbs — Nearmap with Herd MSL
• Jensen’s GTC 2021 Social Campaign — NVIDIA with Archetype China
• LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
• The Meal That Goes A Long Way — foodpanda with ERA Communications
• Transparent Living — Ta Ya Electric Wire & Cable with Ogilvy Taiwan

Consumer Marketing (Existing Product)

• Continental Tyres Bald Stars — Continental Tyres with Eleven
• Free Calls to Santa — Telstra with Herd MSL
• I Quit with Contiki — Contiki with Eleven
• Kellogg Gut Barrier Reef — Kellogg with Eleven
• Thums Up #TaanePalatDe — Coca-Cola India with MSL Group

Consumer Marketing (New Product)

• Durex Hong Kong - The Durex Of 001, Durex 001 — Durex Hong Kong with Durian HK
• Ink-gredients — HP with Edelman Australia
• Momo Mia influencer campaign — Pizza Hut India with Archetype India
• Nano Inaction Figure — Nano with Eleven
• Originals Keep Moving — Skechers South Asia with Adfactors PR

Inclusive Marketing

• Driving Investor Interest in Tonik, the PH's first digital-only neobank, in a cluttered Financial Services communication space — Tonik with Ogilvy Group/Pulse Communications
• Let's Start Loving with Durex! — Durex Hong Kong with Durian HK
• RecruitAble: Building Careers for People with Disability — Randstad ANZ with History Will Be Kind
• Sprinting towards gender-equality — Senco Gold & Diamonds with Adfactors PR
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Integrated Marketing

• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• Home of Sport — adidas with Current Global
• Kellogg Gut Barrier Reef — Kellogg with Eleven
• Marking Sign Language Day with KFC Kshamata — KFC India with Edelman India
• Marks of Summer – The Best Holiday Leaves a Mark! — Hotels.com with Weber Shandwick, Creatip, Briman Communications, Fabric, Ogilvy Taiwan, Madbox Communications

Corporate Reputation

DEI Engagement

• RecruitAble: Building Careers for People with Disability — Randstad ANZ with History Will Be Kind
• Sprinting towards gender-equality — Senco Gold & Diamonds with Adfactors PR
• Thums Up #TaanePalatDe — Coca-Cola India with MSL Group
• VMinclusion Taara — VMware India with AvianWE
• Women in Construction: Smashing the Concrete Ceiling — Randstad ANZ with History Will Be Kind

Institutional Image

• Best Management of Crisis — BharatPe with AvianWE
• Committed To Serve — Ford India with Ford India
• Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
• Unlock Potential for The New You — Education New Zealand with Ruder Finn India
• Vegetable Pharmacy — Tokyo Good Manners Project with Dentsu Inc./Dentsu Ad-Gear Inc./J.C.Spark Inc. /Nissho.Co.,Ltd/Dash Co. Ltd./Initial Inc.

Employee Communications

• #VForVaccine — Vistara
• Grab’s Public Listing: #OneGrabCommunity — Grab
• Lenovo Asia Pacific “ESG Experience Week” — Lenovo with Zeno Group
• Transforming Employee Communications, Achieving New Heights — Manulife Hong Kong
• When Music Brings Us Together "As One" — DHL

Employer Branding

• Go Beyond Grow Beyond Be the Impact — Marico with SPAG
• 'Hard Hat Challenge' - Uplifting Women in STEM fields — Vedanta Aluminum with Weber Shandwick
• Making Kami a household name — Kami with Sling & Stone
• The Meal That Goes A Long Way — foodpanda with ERA Communications
• Turning the Tide on Taiwan's Tech Talent Shortage — Micron Technology with Golin Taipei

Executive Communications

• Addressing gender equity through financial wellbeing — Kiwi Wealth with Alexander PR
• Grab's Journey to Nasdaq — Grab
• Path to a purpose-driven business: How to communicate growth in uncertainty — Dell Technologies Asia Pacific & Japan with BCW Singapore
• VaxEnomic Forecaster — Provocate

Capital Markets Communications

• #GiottusSeedsTrust — Giottus Cryptocurrency Exchange with GenesisBCW
• ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
• A Successful IPO with a Distinctive Tam Jai Taste — Tam Jai International with Strategic Public Relations Group Limited
• Grab's Journey to Nasdaq — Grab
• The Central Campaign: #Flight to Quality — Hongkong Land with SEC Newgate

Engaging Society

Cause-Related Marketing

• #Switch Off — Vivo with Archetype India
• Beyond Sugar Campaign — AstraZeneca with Zeno Group
• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,
• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea
• Sponsor X — Smartsheet / McLaren Racing / DeadlyScience with Herd of Shepherds / Archetype / WE Communications / The Progress Film Company / Finch / Noble People / Octagon

Community Relations

• Art For Everyone @HKMoA — Friends of Hong Kong Museum of Art with Sinclair
• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,
• Online City Office — Saku City with OZMA Inc.
• People’s Association’s Digital CDC Vouchers Scheme — People's Association with Splash Productions
• Rethinking Education for Teachers and Parents — HP Inc with Edelman

Corporate Social Responsibility

• Lenovo: The Road to Carbon Neutrality — Lenovo with BCW
• OR Unlocks Opportunities to Accelerate Inclusive Growth — PTT Oil and Retail Business (OR) with Ogilvy Thailand
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
• Test your drinking knowledge – What is your DRINKiQ? — Diageo Korea with Ketchum Korea
• The Brave Chain Campaign — Brookfield Properties with Adfactors PR

Public Education (Non-Covid-19)

• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,
• Power Like You’ve Never Seen — Women for Election with Sefiani & BMF
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
• Talking Loneliness — Telstra with Herd MSL

Public Education (Covid-19)

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — CARE India with AvianWE
• This is Our Shot — Save the Children with Sandpiper Health, Fathm
• VaxEnomic Forecaster — Provocate

Advocacy

Crisis Management

• Best Management of Crisis — BharatPe with AvianWE
• Committed To Serve — Ford India
• gelatin crisis case study — mondelez india
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Issues Management

• CREDAI: From HomeRenting to HomeBuying — CREDAI (Confederation of Real Estate Developers Associations of India) with MSL
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
• The Meal That Goes A Long Way — foodpanda with ERA Communications

Public Affairs

• Changing the world with the 4 Day Week — 4 Day Week Global with Alexander PR
• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health
• Delivering access to newborn screening for Spinal Muscular Atrophy for all Australian babies — Spinal Muscular Atrophy Australia, the Genetic Support Network Victoria, Novartis Australia with Parker & Partners, an Ogilvy PR company
• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
• VaxEnomic Forecaster — Provocate

Media Relations

Corporate Media Relations

• Grab's Journey to Nasdaq — Grab
• Helping Australia's home-grown crypto exchange lead a wild and competitive new industry — BTC Markets with Honner
• LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
• ReshaMandi - Weaving a Common Thread for all Stakeholders — ReshaMandi with The PRactice
• Telling a Transformation Story - Lenovo Solutions and Services Group — Lenovo with Zeno Group

Product Media Relations (consumer media)

• #ListenAgain — Hearing Partners with The Hoffman Agency Singapore
• Decoding the Landscape of PC Gaming in India — HP India with Edelman India
• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health
• KFC Degustation — KFC with Ogilvy PR
• Subway Rendang: Celebrating Singapore’s National Day — Subway with Mutant

Product Media Relations (Trade Media)

• The State of Crypto in Singapore 2021 — Gemini with Cognito Media
• Year One — Genesis Motor China with Hill+Knowlton Strategies

Digital and Social Media

Digital Campaign

• Durex Love Series Campaign 2021 — Durex Hong Kong with The Bread Digital Limited
• Flying Doctor Day — Royal Flying Doctor Service with Cannings Purple
• Google for Education — Google with Ogilvy Public Relations
• Let's Start Loving with Durex! — Durex Hong Kong with Durian HK
• REmemory — Taiwan alzheimer's disease association with Ogilvy Taiwan

Social Media/Social Networking Campaign

• #DeliverThanks — Amazon India with Organic by MSL
• #LeaveNoOneBehind — Harpic World Toilet College with AvianWE
• All in for love — Marriott Bonvoy with Edelman Beijing China
• Online City Office — Saku City with OZMA Inc.
• To Dance, Or Not To Dance? — Samsung with ERA Communications

Influencer Marketing

• #BloomYourTravelSpirits with Expedia and Hotels.com — Expedia, Hotels.com with Weber Shandwick, Creatip, Briman Communications
• Bollywood Insiders — Airbnb with Edelman
• Connect with China’s new generation of consumers through storytelling — Sotheby’s with Sinclair
• Home of Sport — adidas with Current Global
• The SentoSTARS programme — Sentosa Development Corporation with Zeno Group Singapore

Branded Journalism

• Booking.com - Booking Explorers — Booking.com with Allison+Partners
• Keeping people moving, even when the world stops — Seven Seas Worldwide with Golin Hong Kong
• Logistics of Things - Creating Insightful Content for the World — DHL
• Tech Cetera — Ericsson with Archetype Australia

Word of Mouth

• Brewing the New Luxury — Budweiser Brewmaster Reserve with Ruder Finn
• Free Calls to Santa — Telstra with Herd MSL
• Let's Start Loving with Durex! — Durex Hong Kong with Durian HK
• Love, Sex, and Mysteries — Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan
• MLB Brand - Go Ahead with MLB Cap — MLB Brand with pH7 Communications

Experiential

Guerrilla Marketing

• Dove | #LetHerGrow — Dove (Unilever) with Edelman
• FWD “Treasurance Shop” Campaign — FWD Life Insurance Company (Bermuda) Limited with Sinclair, MSL Hong Kong
• Let's Start Loving with Durex! — Durex Hong Kong with Durian HK

Publicity Stunt

• "Fancy Feast Cat Hotel" — Nestlé Purina Australia with Forward
• KFC Degustation — KFC with Ogilvy PR
• NFTree — Vicinity with Fleishman Hillard AUNZ and Fabric
• The Unboring Morning Campaign — KFC Singapore with Redhill

Special Event

• Grab's Journey to Nasdaq — Grab
• Sports Change Makers Project — Panasonic with Dentsu inc.
• Telling New India's Story at Expo 2020 Dubai — Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide
• The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW
• The Unboring Morning Campaign — KFC Singapore with Redhill

Sponsorship

• Continental Tyres Bald Stars — Continental Tyres with Eleven
• LG Signature X Sydney Dance Company: Art Inspires Technology, Technology Completes Art — LG Signature
• Sponsoring Our Heroes. Project — Meiji Co., Ltd. with Dentsu Inc.
• What's in a number — HSBC with Edelman Australia

Trade Show

• Asian Leading Design Platform, Optimism and Relevance Curator in Post Pandemic Era — Clarion Events Limited with Sinclair
• Blue Sky Dreaming: Australia’s Expo 2020 Dubai — Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy

Specialist Audience

Marketing to Men

• Public Disease Education on Androgenetic Alopecia — Organon (Shanghai) Pharmaceutical Technology with Ogilvy Health
• Durex Hong Kong - The Durex Of 001, Durex 001 — Durex Hong Kong with Durian HK
• Let's Start Loving with Durex! — Durex Hong Kong with Durian HK
• Uncle-Nephew Banter Powers EC200D — Volvo CE India with Adfactors PR

Marketing to Women

• “We CAN Protect the Future” Recycling Program — Mead Johnson Nutrition (Hong Kong) Limited with Ogilvy Public Relations Worldwide Limited
• Addressing gender equity through financial wellbeing — Kiwi Wealth with Alexander PR
• Science By Her — P&G with DeVries Global Beijing
• Seeing the Unseen — Medtronic with Spurwing Communications
• Take Action to “Liberate Our Periods”_Libresse Brand TVC Upgrade Campaign — Libresse

Marketing to Youth

• #StrongerMindStrongerYou Social Media Campaign — UNICEF with Ogilvy Beijing
• Home of Sport — adidas with Current Global
• I Quit with Contiki — Contiki with Eleven
• To Dance, Or Not To Dance? — Samsung with ERA Communications
• Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited with Vero

Multicultural Marketing

• American Express x Sydney Gay and Lesbian Mardi Gras - Express Yourself — American Express with Denstu, Ogilvy PR, Jack Nimble, Studio Messa, UM and Reprise
• Helping hyperlocal health groups encourage Covid vaccine uptake — WA Primary Health Alliance with Cannings Purple
• Sprinting towards gender-equality — Senco Gold & Diamonds with Adfactors PR
• To Dance, Or Not To Dance? — Samsung with ERA Communications