SABRE Awards Latin America 2022  Winners

Platinum SABRE Award for Best in show

Winner:
Morning After Island — GE-PAE with Ogilvy Honduras

Finalists:

2. The Cardboard Influencer — Mobil with Weber Shandwick Mexico

3. “La Liga de las Ligas” — Liga Contra el Cáncer with Orange 360° - Young & Rubicam (VMLY&R)

4. Champions for Transgender Inclusion — PepsiCo with JeffreyGroup

5. #QueTuCirujanoSeaPlastico — Chilean society of plastic surgeons with MGC

Diamond SABRE Awards

Company of the Year

• Champions for Transgender Inclusion — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• "Tieless Bank" — Temenos with Latam Intersect PR

The SABRE Award for Superior Achievement in Reputation Management

• Together for the Monarch Butterfly — Air Wick with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

• Champions for Transgender Inclusion — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Measurement and Evaluation

• 3M - Back to School — 3M with LLYC

Geographic

Mexico

• The Cardboard Influencer — Mobil with Weber Shandwick Mexico

Caribbean

• Rompiendo el cuello de botella de la desinformación — Cervecería Nacional Dominicana with LLYC

Central America

• Morning After Island — GE-PAE with Ogilvy Honduras

Argentina

• Un abrazo para cada bebé — Kimberly-Clark

Brazil

• Iconic Kisses — Mercado Livre with FleishmanHillard Brasil

South America (Excluding Argentina and Brazil)

• La Plaza de Todas — Reebok with MGC

Multi-Market

• Baños cambian vidas — Kimberly-Clark

Practice areas

Business-To-Business Marketing

• Promoting responsible gambling through technology — Playtech with Sherlock Communications

Cause-Related Marketing

• #QueTuCirujanoSeaPlastico — Chilean society of plastic surgeons with MGC

Corporate Image

• More than just chocolate, a catalyst for the Mexican economy and cacao farmers — Nestlé Chocolates with another

Corporate Social Responsibility

• Let's Talk About Sexual Health — Reckitt with JeffreyGroup

Crisis/Issues Management

• Rompiendo el cuello de botella de la desinformación — Cervecería Nacional Dominicana with LLYC

Digital Campaign

• “La Liga de las Ligas” — Liga Contra el Cáncer with Orange 360° - Young & Rubicam (VMLY&R)

Employee Communications

• Craft Your Experience — Constellation Brands with Zimat Consultores

Financial/Capital Markets Communications

• Building a global company — VTEX with Edelman

Influencer Marketing

• #Laultimabotelladeagua — Wrangler with MGC

Integrated Marketing

• Journey for Inspiration — Janssen, Neuroscience, Brazil with Edelman

Marketing to Consumer (New Product)

• Building meaningful relationships — #Dating with Sherlock Communications

Marketing to Consumers (Existing Product)

• #MueveconBeat — Beat with MGC

Media Relations

• Costa Rica del BITCentenario — Microsoft with CAC Porter Novelli

Public Affairs/Government Relations

• Morning After Island — GE-PAE with Ogilvy Honduras

Public Education

• Promoting responsible gambling through technology — Playtech with Sherlock Communications

Social Media Campaign

• The path of silicon: from sand to the limits of your imagination — Intel with BCW Mexico

Special Event/Sponsorship

• The Great A220 Tour - Around LatAm in 14 Days — Airbus with JeffreyGroup

Industry sectors

Associations

• #QueTuCirujanoSeaPlastico — Chilean society of plastic surgeons with MGC

Consumer Products/Services

• More than just chocolate, a catalyst for the Mexican economy and cacao farmers — Nestlé Chocolates with another

Fashion & Beauty

• #Laultimabotelladeagua — Wrangler with MGC

Financial & Professional Services

• Hazte Eco — Banco Popular Dominicano with Pizzolante Comunicación Estrategia

Food & Beverage

• What Do You Call Bacardí? — Bacardí with JeffreyGroup

Healthcare

• Listen to Our Voices — Janssen Brasil with Ketchum Brasil

Industrial/Manufacturing

• Nissan Frontier - Designed to do more — Nissan with La mirona

Media, Arts & Entertainment

• Golf Charity Classic by Unifin: Golf Channel Latin America and Lorena Ochoa bring the biggest celebration of golf to Mexico. — Discovery Networks Mexico with another, Ochoa Sports Management

Not for Profit

• Ponte la Rosada — Una vida por Dakota with Oange 360° - Nodos

Public Sector/Government

• Heroes Turísticos — Instituto Costarricense de Turismo with CAC Porter Novelli

Technology

• Tech Traditions — Mercado Pago with Weber Shandwick Mexico

Travel & Leisure

• Heroes Turísticos — Instituto Costarricense de Turismo with CAC Porter Novelli