SABRE Awards Latin America 2023  Winners

Platinum SABRE Award for Best in show

Winner:
Padvertising: Not A Luxury. Period — Menstrual Justice Law Costa Rica with Shift Porter Novelli/PHD Costa Rica

Finalists:

2. Gallery of Lies — Animal Político with Weber Shandwick

3. The Mustache that Plays for Everyone — Gillette - Procter & Gamble with Ketchum, Grey, Loud, Bite Producoes Artisticas LTDA, LEW'LARA\TBWA, New Vegas

4. The Last Survivors — UNESCO, Holocaust Museum of Curitiba and CONIB with Cappuccino, Weber Shandwick Brazil

5. El Sol que Ayuda — Por Un Perú Sin Cáncer with Orange LATAM / VMLY&R

Diamond SABRE Awards

Company of the Year

• Toma La Vida Sin Prejuicios — Multifoods with Orange LATAM

CEO of the Year

• Github's First Latin American Tour — Github with Sherlock Communications

The SABRE Award for Superior Achievement in Brand-Building

• Me La Juego Azulado — UNICEF with Atrevia

The SABRE Award for Superior Achievement in Reputation Management

• Padvertising: Not A Luxury. Period — Menstrual Justice Law Costa Rica with Shift Porter Novelli/PHD Costa Rica

The SABRE Award for Superior Achievement in Research and Planning

• "State of Journalism in Latin America" — Latam Intersect PR with Latam Intersect PR

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Cloralex Contigo — Cloralex with Gravity 3 / Canela

Geographic

Mexico

• #YaNoMás #Háblalo — Grupo IMU with Eje Comunicación

Central America

• Padvertising: Not A Luxury. Period — Menstrual Justice Law Costa Rica with Shift Porter Novelli/PHD Costa Rica

Argentina

• The weight of the Government — elpesodelestado.com with Agora The Juju Argentina

Brazil

• The Last Survivors — UNESCO, Holocaust Museum of Curitiba and CONIB with Cappuccino, Weber Shandwick Brazil

South America (Excluding Argentina and Brazil)

• El Sol que Ayuda — Por Un Perú Sin Cáncer with Orange LATAM / VMLY&R

Multi-Market

• ¿Dónde está el baño? — Scott - Kimberly-Clark

Practice areas

Business-To-Business Marketing

• Emprende Perú — EPSON with BCW

Cause-Related Marketing

• Normalicemos Lo Normal — Kotex - Kimberly-Clark with Valor Socios de Marcas - Peru

Corporate Image

• Retratos de uma Pandemia - Na linha de frente do combate à Covid-19 - Série Documental — Hospital Israelita Albert Einstein

Corporate Social Responsibility

• Signs from the ocean — CMP (Compañía Minera del Pacífico)

Crisis/Issues Management

• From alleged perpetrators to solution leaders — Cámara de la Industria de Transformación de Nuevo León (CAINTRA) with Zimat Consultores

Digital Campaign

• Seguros Snickers — Mars Wrigley - Snickers with Porter Novelli / The&Partnership / Mediacom

Employee Communications

• Amazon Stars — Amazon with JeffreyGroup

Financial/Capital Markets Communications

• Making Janus Henderson a ‘household name’ in the financial sector — Janus Henderson Investors with Sherlock Communications

Influencer Marketing

• Hot Tab Hero Brazil — Opera GX with Sherlock Communications

Integrated Marketing

• The Last Survivors — UNESCO, Holocaust Museum of Curitiba and CONIB with Cappuccino, Weber Shandwick Brazil

Marketing to Consumer (New Product)

• Toma La Vida Sin Prejuicios — Multifoods with Orange LATAM

Marketing to Consumers (Existing Product)

• The Patrón Circuit — Patrón with JeffreyGroup

Media Relations

• Unveiling Costa Rica's Jewel of Innovation — Fresh Del Monte with CCK

Public Affairs/Government Relations

• Gallery of Lies — Animal Político with Weber Shandwick

Public Education

• Viver é Raro - to live is the rarest thing — Casa Hunter with InPress Porter Novelli

Social Media Campaign

• The Mustache that Plays for Everyone — Gillette - Procter & Gamble São Paulo with Ketchum, São Paulo - Brazil, Grey, Sao Paulo - Brazil - Bite Producoes Artisticas LTDA Rio de Janeiro / Loud Sao Paulo - Grey Sao Paulo / LEW'LARA\TBWA São Paulo - New Vegas Sao Paulo

Special Event/Sponsorship

• Outback Feat. MasterChef — Outback Steakhouse with JeffreyGroup

Industry sectors

Associations

• House Of Trevor Mexico — The Trevor Project Mexico with Edelman México

Consumer Products/Services

• Para, Piensa, Postea — Ripley with Extend Comunicaciones

Fashion & Beauty

• All-Inclusive Runway — Cambiando Modelos with Weber Shandwick

Financial & Professional Services

• Voces for inclusion — Credicorp with LLYC

Food & Beverage

• Sign Soup — La Moderna with BESO by LLYC

Healthcare

• Life Deserves a Breath — Janssen Brasil with Ketchum Brasil

Industrial/Manufacturing

• Nissan Innovation Week — Nissan Motor Corporation

Mining/Extractive Industries

• Una elección Natural — Naturgas with Atrevia

Media, Arts & Entertainment

• Gallery of Lies — Animal Político with Weber Shandwick

Not for Profit

• El Sol que Ayuda — Por Un Perú Sin Cáncer with Orange LATAM / VMLY&R

Public Sector/Government

• Positive Water — Reckitt with JeffreyGroup

Technology

• "World Without Borders" — MetaMundi with Latam Intersect PR

Travel & Leisure

• Costa Rica en la piel del Mundial — Instituto Costarricense De Turismo with Shift Porter Novelli