SABRE Awards Latin America 2023 Finalists

The 2023 SABRE Awards Latin America will take place in Mexico on October 11 as part of the  Mexican PRORP’s annual RADICAL conference. The event will take place at The Troop in Mexico City.

Diamond SABRE Awards

CEO of the Year
Winner: Github's First Latin American Tour — Github with Sherlock Communications

Company of the Year

• Cloralex Contigo — Cloralex with Gravity 3 / Canela
• Positive Water — Reckitt with JeffreyGroup
• Toma La Vida Sin Prejuicios — Multifoods with Orange LATAM

The SABRE Award for Superior Achievement in Brand-Building

• House Of Trevor Mexico — The Trevor Project Mexico with Edelman México
• Making Janus Henderson a ‘household name’ in the financial sector — Janus Henderson Investors with Sherlock Communications
• Me La Juego Azulado — UNICEF with Atrevia
• Outback Feat. MasterChef — Outback Steakhouse with JeffreyGroup
• The Patrón Circuit — Patrón with JeffreyGroup

The SABRE Award for Superior Achievement in Reputation Management

• Cloralex Contigo — Cloralex with Gravity 3 / Canela
• Costa Rica en la piel del Mundial — Instituto Costarricense De Turismo with Shift Porter Novelli
• KFCero Hunger Day — KFC México with Edelman México
• Padvertising: Not A Luxury. Period — Menstrual Justice Law Costa Rica with Shift Porter Novelli/PHD Costa Rica
• Solving Big Problems, with Simple Ideas — Ellen MacArthur Foundation with Sherlock Communications

The SABRE Award for Superior Achievement in Research and Planning

• Costa Rica en la piel del Mundial — Instituto Costarricense De Turismo with Shift Porter Novelli
• "Human Touch" — MPhasis with Latam Intersect PR
• Padvertising: Not A Luxury. Period — Menstrual Justice Law Costa Rica with Shift Porter Novelli/PHD Costa Rica
• "State of Journalism in Latin America" — Latam Intersect PR
• The True Face of Brazil — Funko with Sherlock Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Cloralex Contigo — Cloralex with Gravity 3 / Canela
• It's Time For New York City — New York City Tourism Conventions with Interamerican
• Una elección Natural — Naturgas with Atrevia

Geographic

Mexico

• #YaNoMás #Háblalo — Grupo IMU with Eje Comunicación
• Barbie Role Models — Mattel with Weber Shandwick
• Contigo — Lysol with JeffreyGroup
• KFCero Hunger Day — KFC México with Edelman México
• Los Colores de la Inclusión — PPG Comex with agora

Central America

• AmbientaDOS — Kimberly-Clark
• Cultivating Growth and Nurturing Communities in Nicaragua — Walmart Mexico Centroamerica with CCK
• Padvertising: Not A Luxury. Period — Menstrual Justice Law Costa Rica with Shift Porter Novelli/PHD Costa Rica
• Turn on the Light — Fundamorgan with LLYC
• WOB Atlas — WEconnect International with CCK El Salvador – Comunicación Corporativa De Centroamerica

Argentina

• A truly Latin American World Cup — Qatar Airways with Sherlock Communications
• Energy that brings growth — Pan American Energy
• Github's First Latin American Tour — Github with Sherlock Communications
• Metaverse & Consulado Abierto — Argentine Consulate in Barcelona (Ministry of Foreign Affairs) with Mazalan Comunicaciones
• The weight of the Government — elpesodelestado.com with Agora The Juju Argentina

Brazil

• Hot Tab Hero Brazil — Opera GX with Sherlock Communications
• Outback Feat. MasterChef — Outback Steakhouse with JeffreyGroup
• The Last Survivors — UNESCO, Holocaust Museum of Curitiba and CONIB with Cappuccino, Weber Shandwick Brazil
• Viver é Raro - to live is the rarest thing — Casa Hunter with InPress Porter Novelli
• "World Without Borders" — MetaMundi with Latam Intersect PR

South America (Excluding Argentina and Brazil)

• Dedicated to my Inner Girl — Logitech with MileniumGroup
• El Sol que Ayuda — Por Un Perú Sin Cáncer with Orange LATAM / VMLY&R
• Hagamos un Perú que nos dé gusto — Inca Kola with BCW, McCann, EssenceMediacom Perú
• Para, Piensa, Postea — Ripley with Extend Comunicaciones
• Tattoo Music Fest — Edelman

Multi-Market

• Amazon Stars — Amazon with JeffreyGroup
• ¿Dónde está el baño? — Scott - Kimberly-Clark
• Head & Shoulders Leave No Trace — Head & Shoulders - Procter & Gamble with Saatchi & Saatchi
• Nissan Innovation Week — Nissan Motor Corporation
• Normalicemos Lo Normal — Kotex - Kimberly-Clark with Valor Socios de Marcas - Peru

Practice areas

Business-To-Business Marketing

• Creating a new Tech seasonality in Mexico: Intel Cloud Day — Intel with BCW
• Emprende Perú — EPSON with BCW
• Nextracker: Solar Energy: Transforming Brazil into a benchmark in research and development in the sector. — Nextracker with Vianews

Cause-Related Marketing

• Comprou, doou, plantou! Bought, donated, planted! — TENA with Truly
• I Write My Own Story — Logitech with MileniumGroup
• Lea — Kotex, Kimberly-Clark
• Normalicemos Lo Normal — Kotex - Kimberly-Clark with Valor Socios de Marcas - Peru
• Shirts with history — Umbro

Corporate Image

• "Human Touch" — MPhasis with Latam Intersect PR
• Mastercard’s Thought Leadership Strategy in the Digital Industry in LAC — Mastercard
• MG Motor: Accelerating Success in the Mexican Automotive Industry — MG Motors with Addvox
• Retratos de uma Pandemia - Na linha de frente do combate à Covid-19 - Série Documental — Hospital Israelita Albert Einstein
• Signs from the ocean — CMP (Compañía Minera del Pacífico)

Corporate Social Responsibility

• Digital Entrepreneurship Course — Mercado Libre with Edelman
• La Banda por la vida — Isa Intervial
• Signs from the ocean — CMP (Compañía Minera del Pacífico)

Crisis/Issues Management

• Following the track of São Paulo — CCR with InPress Porter Novelli
• From alleged perpetrators to solution leaders — Cámara de la Industria de Transformación de Nuevo León (CAINTRA) with Zimat Consultores

Digital Campaign

• Cardboard Checo 2.0 — Mobil with Weber Shandwick
• Héroes Contra el Hambre — Instituto de Nutrición y Salud Kellogg's® (INSK) with Porter Novelli
• Seguros Snickers — Mars Wrigley - Snickers with Porter Novelli / The&Partnership / Mediacom

Employee Communications

• Amazon Stars — Amazon with JeffreyGroup
• Edupain — Grünenthal with BCW
• Growing Together — Bupa Global Latin America with Addvox
• Mastercard's Passion Challenge in LAC — Mastercard
• NTS Joga Junto — NTS

Financial/Capital Markets Communications

• Making Janus Henderson a ‘household name’ in the financial sector — Janus Henderson Investors with Sherlock Communications
• "Payment Relationship Marketing" — Reworth with Latam Intersect PR
• Voces for inclusion — Credicorp with LLYC

Influencer Marketing

• #visaoquemudaavida 2022 — Alcon with Truly Comunicação
• Hot Tab Hero Brazil — Opera GX with Sherlock Communications
• Superior Halloween — Bacardí with JeffreyGroup
• Te Dije Que Fuéramos Al Cine — Cinépolis with Edelman México
• The Patrón Circuit — Patrón with JeffreyGroup

Integrated Marketing

• 60 Mujeres que Mueven a México — L'Oréal with agora
• Gasolin - Pedigree Sobres Edición Especial — Pedigree with Porter Novelli
• Pantene Quinceañera — Pantene - Procter & Gamble with Grey New York
• SEK Latin America Launch: the integrated communication strategy to introduce the largest cybersecurity company in the region — Security Ecosystem Knowledge with Ideal PR
• The Last Survivors — UNESCO, Holocaust Museum of Curitiba and CONIB with Cappuccino, Weber Shandwick Brazil

Marketing to Consumer (New Product)

• Launching the Palmeiras Fan Token — Socios.com with Sherlock Communications
• "Mi Carrera" — Yango with Latam Intersect PR
• Rockin’1000 — Fever with Sherlock Communications
• Toma La Vida Sin Prejuicios — Multifoods with Orange LATAM
• Ultra Low Cost — Viva Air

Marketing to Consumers (Existing Product)

• Almond Month — California Almond Board with Porter Novelli México
• Bodega Añejo — Bacardí with JeffreyGroup
• Brazilian Beaches — Booking.com with Edelman
• Leading the AR Revolution — Snapchat
• The Patrón Circuit — Patrón with JeffreyGroup

Media Relations

• Black Friday — Mercado Livre with Edelman
• Cloralex Contigo — Cloralex with Gravity 3 / Canela
• The Last Survivors — UNESCO, Holocaust Museum of Curitiba and CONIB with Cappuccino, Weber Shandwick Brazil
• The Lord of the Rings: The Rings of Power — Prime Video with Addvox
• Unveiling Costa Rica's Jewel of Innovation — Fresh Del Monte with CCK

Public Affairs/Government Relations

• From alleged perpetrators to solution leaders — Cámara de la Industria de Transformación de Nuevo León (CAINTRA) with Zimat Consultores
• Gallery of Lies — Animal Político with Weber Shandwick
• Salvador no Clima: Social engagement in public policies — Coletivo Delibera with Ágora and Colab Salvador

Public Education

• ¿Dónde está el baño? — Scott - Kimberly-Clark
• El Sol que Ayuda — Por Un Perú Sin Cáncer with Orange LATAM / VMLY&R
• Instituto Lado a Lado pela Vida e Novembro Azul pela saúde integral masculina — Instituto Lado a Lado with Agência Virta
• Repórter Paraisópolis — Hospital Israelita Albert Einstein
• Viver é Raro - to live is the rarest thing — Casa Hunter with InPress Porter Novelli

Social Media Campaign

• Me La Juego Azulado — UNICEF with Atrevia
• Nosotras Primero — Roche with Extend Comunicaciones
• Seguros Snickers — Mars Wrigley - Snickers with Porter Novelli / The&Partnership / Mediacom
• Sign Soup — La Moderna with BESO by LLYC
• The Mustache that Plays for Everyone — Gillette - Procter & Gamble São Paulo with Ketchum, São Paulo - Brazil, Grey, Sao Paulo - Brazil - Bite Producoes Artisticas LTDA Rio de Janeiro / Loud Sao Paulo - Grey Sao Paulo / LEW'LARA\TBWA São Paulo - New Vegas Sao Paulo

Special Event/Sponsorship

• All-Inclusive Runway — Cambiando Modelos with Weber Shandwick
• Liberando el Potencial — Grupo Universal with Pizzolante
• Life Deserves a Breath — Janssen Brasil with Ketchum Brasil
• Mocotó SQF — PTC Therapeutics with LLYC
• Outback Feat. MasterChef — Outback Steakhouse with JeffreyGroup

Industry sectors

Industry sectors

Associations

• #QueTalSi (#WhatIf) — European Union Ecuador & Child Fund Ecuador with Atrevia
• House Of Trevor Mexico — The Trevor Project Mexico with Edelman México
  
• The incredible case of how a meat industry machinery fair became "the place to be". — Consejo Mexicano de la Carne with Zimat Consultores

Consumer Products/Services

• "Beyond the Grades" — Maple Bear with Latam Intersect PR
• Delivering Music to Every Corner of the World — DHL Express
• Para, Piensa, Postea — Ripley with Extend Comunicaciones
• The True Face of Brazil — Funko with Sherlock Communications
• WeWork´s hybrid revolution — WeWork with Ideal PR

Fashion & Beauty

• #OneLenovo to empower a changing world — Lenovo with BCW
• All-Inclusive Runway — Cambiando Modelos with Weber Shandwick
• The Mustache that Plays for Everyone — Gillette - Procter & Gamble São Paulo with Ketchum, São Paulo - Brazil, Grey, Sao Paulo - Brazil - Bite Producoes Artisticas LTDA Rio de Janeiro / Loud Sao Paulo - Grey Sao Paulo / LEW'LARA\TBWA São Paulo - New Vegas Sao Paulo

Financial & Professional Services

• Central American women drive change with impactful business leadership — INCAE - Corporación BI with CCK Centroamérica
• Mastercard’s Marketing and Communications Campaign for Copa América Femenina 2022 — Mastercard
• Voces for inclusion — Credicorp with LLYC

Food & Beverage

• Quaker, helping guatemalan children to overcome malnutrition — Quaker de PepsiCo with CCK Centroamérica
• Shakira and Sabritas: Reinventing the Unexpected Enjoyment — Pepsico with Addvox
• Sign Soup — La Moderna with BESO by LLYC
• Toma La Vida Sin Prejuicios — Multifoods with Orange LATAM
• Wishes for the Future for Coca-Cola’s 80th — The Coca-Cola Company with Edelman Brazil/Argentina and NSB

Healthcare

• Assuma Sua Imagem — Allergan Aesthetics with Talquimy Comunicação
• Deu Positivo — GSK with Vbrand and CineGroup
• Life Deserves a Breath — Janssen Brasil with Ketchum Brasil
• Long Live Men Long Life Soccer — Janssen with Edelman
• Retratos de uma Pandemia - Na linha de frente do combate à Covid-19 - Série Documental — Hospital Israelita Albert Einstein

Industrial/Manufacturing

• Dow Fuel Markers: Combating fuel adulteration — DOW with Vianews
• Nissan Innovation Week — Nissan Motor Corporation
• Wishes That Grow — Nissan Motor Corporation

Mining/Extractive Industries

• Relanzamiento Contigo Hidalgo — Autlán with ágora
• This is PAE, this is us — Pan American Energy
• Una elección Natural — Naturgas with Atrevia

Media, Arts & Entertainment

• After uncertainties, the success of Rock in Rio 2023 generates a new mega event in São Paulo, The Town — Rock in Rio with Approach Comunicação
  
• European Day: challenges in Brazil-Europe relations — Imagem Corporativa
• Gallery of Lies — Animal Político with Weber Shandwick
• NBA Park: One and Only — NBA with MPC Rio Comunicação
• “World-renowned artists gather at the Vatican to participate in the First Vitae Summit, alongside Pope Francis” — Vitae Global with Axon Marketing & Communications, Mier & Terán, AWE Public Relations, AX

Not for Profit

• #YaNoMás #Háblalo — Grupo IMU with Eje Comunicación
• El Sol que Ayuda — Por Un Perú Sin Cáncer with Orange LATAM / VMLY&R
• Salud Movil 2.0 — FunSalud with Weber Shandwick
• Salve Jegue - Brazil Donkey Skin Campaign — The Donkey Sanctuary with Imagem Corporativa
• "State of Journalism in Latin America" — Latam Intersect PR

Public Sector/Government

• Best Traditions, Redefined — The Norwegian Seafood Council with Sherlock Communications
• Positive Water — Reckitt with JeffreyGroup
• The weight of the Government — elpesodelestado.com with Agora The Juju Argentina

Technology

• Emprende Perú — Epson with BCW
• Launch of new GeForce RTX 4090 GPU graphics card series — NVIDIA with MarketCross
• Nissan Futures — Nissan Mexicana with Edelman/Agencia DPI
•  Women Gaming Power — AMD with Edelman LATAM
• "World Without Borders" — MetaMundi with Latam Intersect PR

Travel & Leisure

• Costa Rica en la piel del Mundial — Instituto Costarricense De Turismo with Shift Porter Novelli
• It's Time For New York City — New York City Tourism Conventions with Interamerican
• We Get What Moves You — Enterprise Rent-A-Car with JeffreyGroup