Aries Hou | The Innovator 25 Asia Pacific 2017
Charting the future of public relations

2017 Innovator 25 AP - Aries HouThe Innovator 25:

Aries Hou

Head of Global Business Acceleration Center & GM of Consumer Goods

BlueFocus 
Beijing


Aries Hou oversees international business development for BlueFocus, the Chinese marketing services giant that has redrawn the regional marketing map by incorporating traditional communications skills with next-generation digital thinking across e-commerce, data/analytics and performance marketing. Hou, for her part, focuses on the consumer electronics and lifestyle fields, and has developed a number of innovative campaigns for such clients as Siemens, Sony, Tesco and Samsung — many of which successfully leverage connect content-to-commerce in a manner that reflects China’s sophisticated use of digital technology to power business growth.