The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
The Innovator 25:
Jemma Wong rose to prominence earlier this year through the launch of AFL Women’s league, helping to radically reshape perceptions of a male-dominated sport. The 15-month process saw Wong oversee a team of 15 covering brand strategy, visual identity, content, creative and retail — building a successful brand from scratch in a fiercely competitive marketplace. Wong also created Girls Who Brand — a network and community for young women in marketing to learn and disrupt the field, in a bid to break gender stereotypes in marketing and help women accelerate their careers.
How do you define innovation?
Innovation is about human artistry. There is an art, craft and alchemy to how we solve problems that progress consumers and marketplaces. We can't ever lose that application and complexity. I fundamentally believe that breaking paradigms and rebuilding new ones requires context for the present and past, a futurist lens and a whole lot of bravery.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
I am in awe with R/GA's 'CindyBot' which they launched on International Women's Day. Women could access and interact with the bot to find out how to ask for a pay rise and demonstrate value. Perfectly designed and automated 'cindyisms' in her tone and voice to give women a competitive edge and fierce spirit when they walk into pay reviews. Utterly brilliant.
What brands and/or agencies are most innovative when it comes to marketing/PR?
LEGO understands its customers and co-creates openly with them. AirBnB has become a major game changer in building a community of purpose and influence (there's a lot of power to mobilise all hosts and visitors for common social value). In terms of agencies; loving what R/GA continue to do in breaking models and convention - they're influencing the entire industry!
Describe a moment in your career that you would consider ‘innovative.’
Building the brand and audience strategy for AFL Women's, the first national women's competition for football. This was a game changer for me and one of the most rewarding step changes to be a part of. It’s a marketer’s dream to ignite brand change or have the opportunity to kickstart a movement. We were in many ways working against traditional grain and rhythm. We were building a new league, driving a new vision, and actively chasing new audiences with a start-up mentality. There were so many unknowns, in fact there still are. We were making the seemingly ‘invisible’, visible, which means there were expectations for sponsors, fans and the playing group too. We had to help rewrite this. Crafting a story and positioning that is both respectful of 150 years of history, legacy and the DNA of our game, and that also creates a space for difference – was difficult. We had to encourage fans to not only understand, but appreciate the difference - perspective and perception. AFLW was still our game, but with modifications and innovations. We broke the agency model and worked with independent female creative leads. We told micro stories not one major macro narrative. We grew our social audience to 190,000 community size in 5 months and hit 196,000 attendances and 5.5 million cumulative TV audience over the 8 week competition period. Every aspect of this was new terrain and measured risk-taking.
In what area of marketing/PR do you see the most innovation?
Content & creative.
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.
Who most influences how innovative a brand’s marketing/PR is?
CTO (or equivalent).
Who is your mentor and why?
Some are known and some are invisible. For those that are visible: Michael Scott, executive general manager for marketing and brand at Myer who encourages me to be courageous in the pursuit of purpose. I have another mentor who is a start-up founder and he provokes me to think about problems laterally, literally and keep drilling to get to the source.
How do you find inspiration?
Creativity is driven from diversity, and diverse lenses come from a sincere curiosity of the broader world state. I look to high art, writers like Murakami and theatre to stimulate my senses. My greatest inspiration comes from my industry girl tribe (three friends living in New York, London and Los Angeles) who are championing the space of media, literature, music and content right now. I also immerse myself in start-ups and spend time with founders and inventors to help me simplify thoughts and problems. Right now I've been reading a lot about workplaces of the future, agile leadership and podcasts (Sincerely X Ted, Design Matters and Future2)
What is your advice for people seeking to bring new ideas and ways of doing things to their organizations?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019