Helen Zhou | The Innovator 25 Asia Pacific 2017
Charting the future of public relations

2017 Innovator 25 AP - Helen ZhouThe Innovator 25:

Helen Zhou

VP, Greater China Marketing & Ecommerce

Tiffany 
Shanghai


Helen Zhou’s career is emblematic of the dramatic transformation of China’s marketing landscape. She joined Tiffany in January 2017 following a three-year stint where she helped to overhaul marketing at Sephora and, prior to that, was at P&G for nine years. In particular, Zhou’s experience reflects expansion beyond traditional activities such as brand building and retail engagement into such areas as ecommerce and data/analytics. So while Zhou may have led the nation’s biggest haircare brand as it continuously gained share after redefining its market proposition and marketing model, it is also her innovative spirit that marks her out as someone to watch, particularly when it comes to creating new business models that help her understand consumers and spearhead ecommerce growth.