2017 SABRE Awards Asia-Pacific finalists

Winners were announced at the 2017 Asia-Pacific SABRE Awards ceremony, which was held at the JW Marriott Hong Kong, on September 14. The awards dinner followed our Asia-Pacific IN2 Innovation Summit, which featured the IN2 SABRE Awards. Also announced at the evening Awards Ceremony were the 2017 Asia-Pacific Consultancies of the Year

DIAMOND SABRE AWARDS

CEO OF THE YEAR
Love Digital in the Times of Demonetisation—ICICI Bank with Adfactors PR

COMPANY OF THE YEAR
Flipkart - A Lasting Turnaround—Flipkart  
From Informing to Influencing - Curating a Future Ready Reputation!—Godrej Group with Godrej Industries Limited and Associated Companies
Paytm—Paytm  

BRAND-BUILDING
Bio Oil YummiliciousWalk—Marico Ltd. (Bio Oil) with 20:20 MSL
Global Sustainable Infrastructure and Connectivity Summit—Volvo Group China with Ruder Finn China
‘Godrej Properties - Redefining Real Estate in India’—Godrej Properties Ltd. with Adfactors PR
Outthink Melanoma—IBM with Text100, Ogilvy, George P. Johnson
Tajness Story: Birth of a New Buzzword “Tajness”—Taj Hotels Palaces Resorts Safaris  

REPUTATION MANAGEMENT
Dream BIG with Ola—Ola with Adfactors PR Pvt Ltd
Making Olive Oil Famous in Thailand, by Hill + Knowlton Strategies Thailand—Bertolli Olive oil, Thailand with Hill+Knowlton Strategies - Thailand
Painting Ford's Bue Oval in Regional India—Ford India with Fuzion PR Pvt. Ltd.
POSITIONING AB INBEV AS A RESPONSIBLE ALCOHOL BRAND—AB-INBEV with Avian Media Pvt Ltd
TASTE DRIVING—Toyota Marketing Japan Corporation with Dentsu inc.

RESEARCH AND PLANNING
JD + Hasbro Transformers Co-branding Marketing—JD& Hasbro with BlueFocus Digital
Like A Girl—Whisper India with Madison Public Relations- a unit of Madison Specialist Communication Services Pvt. Ltd.
The Microsoft Asia Digital Transformation Study—Microsoft Asia with IN.FOM
Randstad India – Employer Brand Research—Randstad India with Adfactors PR
Taking Mental Health out of the Shadows: Launching the Asia Pacific Integration Index—Janssen Asia Pacific with Weber Shandwick Hong Kong

MEASUREMENT AND EVALUATION
#ChangiBarepackers—Changi Airport Group with MSLGROUP India
Edelman Intelligence for Pond's: Measuring the Impact of Pond's Insiders—Pond's with Edelman Intelligence
HOW KOREAN PART-TIME WORKERS GOT FULL-TIME RESPECT—Media Will (Alba Chunkuk) with Weber Shandwick Korea
Star Movies Campaign 2016-2017—Star Movies with Wizspk Communication & PR Pvt Ltd
Understanding What is Most Important to Customers in Asia: Launching the Prudential Relationship Index—Prudential Corporation Asia with Ruder Finn Asia

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AUSTRALIA/NEW ZEALAND
AncestryDNA Creating 'Buzz' Down Under—Ancestry with Howorth Communications - part of Ogilvy PR Australia
APPLEJACKS—APPLEJACKS with Hill+Knowlton Strategies
Hearing Yes Test—Australian Hearing with Fuel Communications and Touch Creative
Nespresso Sustainability Campaign Australia—Nespresso with Weber Shandwick
Outthink Melanoma—IBM with Text100, Ogilvy, George P. Johnson

GREATER CHINA
A Gift from Minecraft Chinese Edition Launch: Water Cube to Grass Block—NetEase with UTOP Communications-South China Office
Dream Again Campaign—P&G with DeVries Global
MW vs MWR - A Battle for Reputation—Man Wah Holdings Limited with Strategic Public Relations Group
NESCAFÉ: Welcome to the Flipside—Nestlé (China) Ltd. with Ogilvy Public Relations, Beijing
Singapore Changi Airport-Increasing Mind Share to Stay on Top—Singapore Changi Airport with Ruder Finn China

INDIAN SUB-CONTINENT
Back To Work—Medela with Genesis Burson-Marsteller
Balance the Equation—General Electric – India with Edelman India Pvt Ltd
IDBI Bank Salutes 26/11 Martyrs with ‘Swim of the Century’—IDBI Bank with Adfactors PR
Leading India's Financial Revolution! —Paytm with Value 360 Communications
Less Cash More Money For India—VISA India with Ruder Finn Asia

JAPAN
CRAFT SAKE WEEK—Japan Craft Sake Company with SUNNY SIDE UP, Inc.
Election in the Dark—Yahoo Japan Corporation with DENTSU INC.
Fur Out! Canine Idols Woo(f) Tourists to Akita—Akita Inu Tourism with Dentsu Public Relations Inc.
HOW THE UNDERDOG WON -KSS Wins the Right to Take Over Scandal-Hit Takata, Leading Manufacturer of Airbags—Key Safety Systems (KSS) with Edelman
How to Eat Sushi the Right Way—simpleshow Foundation with simpleshow Japan

KOREA
Around Samcheok 2017 Trek Ride Fest—Samcheok City & Trek Bicycle Korea with Emerson K Partners, Inc.
Charge Your Day—Almond Board of California with Edelman
Dream Gream Campaign—Han Sung Motor with Hill+Knowlton Strategies Korea
HOW KOREAN PART-TIME WORKERS GOT FULL-TIME RESPECT—Media Will (Alba Chunkuk) with Weber Shandwick Korea
L'Etape Korea—WAGTI with Weber Shandwick

SOUTH-EAST ASIA
Making Olive Oil Famous in Thailand, by Hill + Knowlton Strategies Thailand—Bertolli Olive Oil, Thailand with Hill+Knowlton Strategies - Thailand
Bukalapak’s Crazy National Online Shopping Day—Bukalapak with Ogilvy Public Relations Jakarta
Rice Communications Entry for The Gold Sabre Awards for Excellence in Public Relations Programming—Rice Communications  
Preparing the Perfect Pizza: #PizzaExpressSG—PizzaExpress Singapore with The Hoffman Agency Asia Pacific Pte Ltd
Asia's First Crowdfunded Gin—Paper Lantern with W Asia

MULTI-COUNTRY CAMPAIGN
Transform Now or Be Disrupted Tomorrow—Microsoft Asia wit IN.FOM
Visa Rallies Cross-Nation Support for Successful 2016 China-U.S. Year of Tourism— VISA with Ruder Finn China
The Girl's Layers of Technique-MEGMILK SNOW BRAND Co., Ltd. With Dentsu Inc.
"Take Control. Live Freely" MasterCard Safety & Security—MasterCard Asia Pacific with Weber Shandwick
In Less Than the Blink of an Eye: The Cisco Security Virtual Reality Experience—Cisco with Allison+Partners
 
REGIONAL CAMPAIGN
Driving Digital Transformation Discussions through the Introduction of Software AG's Business Platform 2.0—Software AG with PRecious Communications
Ford EcoBoost - Mileage You Need Power You Want—Ford Motor Company Asia Pacific with Burson-Marsteller
HP Asia Instagram—Hewlett Packard India with Edelman India Pvt.Ltd
The Microsoft Asia Digital Transformation Study—Microsoft Asia with IN.FOM
United Problem Solvers (Asia Pacific)—UPS with Ogilvy Public Relations

GLOBAL CAMPAIGN
3890 Tigers—Heineken Asia Pacific with Ogilvy Public Relations Singapore
Donate Your Fencing Gear Project—International Fencing Federation with simpleshow Japan
Lenovo Global Social Strategy—Lenovo with Text100 Hong Kong
Tackling the Sanitation Crisis—LIXIL Corporation
The Land of Silk and Money – Analysing and Sharing Critical Information on Growth and Opportunity in China’s Aviation Market—Avolon  

GOLD SABRE AWARDS

PRACTICE AREAS

MARKETING TO CONSUMERS (EXISTING PRODUCT)
Himalayan Highs—TVS Motor Company with Text100 Global Communications
Launch of Parachute Advansed Hair Spa at Kidzania—Marico Ltd. (Parachute Advansed) with 20:20 MSL
Livestreaming Super Brand Day—Crocs with Hill+Knowlton Strategies China
TVS Racing—TVS Motor Company with Text100 Global Communications
Unhungry India - A New Beginning—Godrej Appliances with Adfactors PR Pvt Ltd

MARKETING TO CONSUMERS (NEW PRODUCT)
ALL-STAR RESTAURANT—Volvo Car Japan Limited with DENTSU INC.
Fabelle Chocolates – Pioneers of the Indian Luxury Chocolate Segment—ITC Foods with Madison Public Relations
Leading the Cashless Revolution in India—Paytm with Value 360 Communications
Nokia Smartphones Nice to Meet You Again!—HMD Global, the New Home of Nokia Phones with UTOP Communications
PurCottton New Product Launch—PurCotton with Cohn&Wolfe

INTEGRATED MARKETING
An Affair with An ‘X’ Factor—Viacom18 Media Pvt. Ltd. with Viacom18 Motion Pictures
Establishing Times Internet Ltd. as a Challenger Brand for Digital Advertising in India—Times Internet Ltd. with Zeno Group India
Making Olive Oil Famous in Thailand, by Hill + Knowlton Strategies Thailand—Bertolli Olive Oil, Thailand with Hill+Knowlton Strategies - Thailand
Outthink Melanoma—IBM with Text100, Ogilvy, George P. Johnson
SAP Enables India Inc. Become GST-Ready—SAP India Pvt. Ltd.  
 
BUSINESS-TO-BUSINESS MARKETING
Akamai Influencer Engagement Program: Generating Third Party Advocacy in India—Akamai Technologies with WE Communications
Calling for Superheroes—AWS with Weber Shandwick
Cisco Awakens a New India – Enabling Digital Transformation in India—Cisco India with Adfactors PR Pvt. Ltd.
Making Storage Flashy—NetApp India with Text100
Moving from Courtroom to Boardroom - Clifford Chance 2016 Communications Programme—Clifford Chance with Hill+Knowlton Strategies

CORPORATE IMAGE
#THINGSDONTJUDGE—eBay with Avian Media Pvt Ltd
Bharat Goes Digital with ICICI Bank—ICICI Bank with Adfactors PR
Champions of Chocovation—Mondelez India Foods Limited with MSLGROUP India
FamilyMart Little Store Manager – Play Together, Learn Better—Taiwan FamilyMart with Ogilvy Public Relations Taiwan
Love Digital in the Times of Demonetisation—ICICI Bank with Adfactors PR

EXECUTIVE POSITIONING
Announcing the First Acquisition of an English Premier League Club by a Mainland Chinese Owner—Yunyi Guokai (Shanghai) Sports Development Ltd with FTI Consulting
State Bank of India – Assuaging the Public on Demonetisation Woes—State Bank of India Adfactors PR Private Limited
ZEISS China: Optics and Beyond ZEISS with China Ruder Finn China

COMMUNITY RELATIONS
Characters of Kings Cross—Coca-Cola with N2N Communications
HIV: OVERCOMING THE FEAR OF THE TEST —Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
The Kid That Beat Michael Phelps—SSA / SportSG with Weber Shandwick
Li-Ning Ma Long’s Birthday Presents—Li-Ning with FleishmanHillard
TRY! Noodle Cradle—Kagawa Prefecture with dentsu inc.

PUBLIC AFFAIRS
Addressing Privacy Breach: The Taking and Sharing of Intimate Images without Consent—Brieana Rose: Privacy Campaigner with Sefiani Communications Group
BREAKING BARRIERS TO OPEN SKIES—Vistara with Avian Media Pvt Ltd
Building Human Cities in Southeast Asia—AkzoNobel with Huntington Communications
From Chaos to Clarity – Underground Cabling in Varanasi—KEI Industries with Adfactors PR
GA NA DA Campaign to Encourage Childbirth in Korea—Ministry of Health and Welfare-The Republic of Korea with Prain Global Inc. & Daehong Communications

PUBLIC EDUCATION
#Daywithasaathi—Google with Cohn & Wolfe Six Degrees
Down’s Syndrome Art Winning Hearts—Om Creations Trust with Adfactors PR Pvt Ltd
Mirinda - Release The Pressure—Pepsico with Edelman India
The Race to 3 Million: Sustaining and Scaling Up U4U Campaign Nationwide—CHSI Philippines/UNFPA with PAGEONE Media
Savlon Healthy Hands Chalk Sticks—ITC SAVLON with PR Pundit

FINANCIAL COMMUNICATIONS
Justice Prevails—Yingde Gases Group Company Limited with Strategic Public Relations Group
Launch of India’s First International Exchange – India INX by BSE India—INDIA INX with Perfect Relations Pvt Ltd
Leading India's Financial Revolution!—Paytm with Value 360 Communications
Life Done Better – Latitude Financial Services with Colloquial and Hill+Knowlton Strategies
Thought Leadership to Create Market Dominance - Owning the D&O Insurance Space in Asia—AIG Insurance Hong Kong Limited with Newgate Communications (HK) Limited

EMPLOYEE COMMUNICATIONS
“LEARN VPO, LIVE VPO, LOVE VPO”—AB-INBEV with Avian Media Pvt Ltd
Do the Difficult—ICICI Lombard with Adfactors PR
Don’t Go Red – Maintaining the Integrity at Viacom18—Viacom18 Media Pvt. Ltd.
Reignite Flipkart—Flipkart Internet Pvt. Ltd.  
Women at Viacom18 – Ushering in a WAVE of Change—Viacom18 Media Pvt. Ltd.

CAUSE-RELATED MARKETING
DHgate One Belt and One Road Summit Campaign—DHgate.com FleishmanHillard
Mother’s Day for Kids without Mothers—Xpress Money  
Pocket Patrol —Samsung with Edelman
Realising the Olympic Dream—IndusInd Bank with Adfactors PR Private Limited
Tata Capital Salaam Loans—Tata Capital with Rediffusion Edelman

CORPORATE SOCIAL RESPONSIBILITY
Because Educating a Girl Will Change the Society—Godrej & Boyce with Adfactors PR
Characters of Kings Cross—Coca-Cola with N2N Communications
Coca-Cola Sings a Sustainability Song—Coca-Cola China with Hill+Knowlton Strategies China
"Doing What's Right"—Shire/Shionogi, among others with COSMO
’SERVING ALCOHOL RESPONSIBLY’ – A CULTURAL CHANGE PROGRAMME—AB-INBEV with Avian Media Pvt Ltd

CORPORATE MEDIA RELATIONS
Hong Kong Airlines' 10th Anniversary Celebration Campaign - Transforming Perceptions and Improving Brand Health: From Low-Cost Carrier to Credible Full Service Airline—Hong Kong Airlines with Hill+Knowlton Strategies Asia
Introducing a World Beyond Wallets—ItzCash with Adfactors PR Pvt. Ltd.
RML Agtech: After Green Revolution, Farmers Go Digital—RML Agtech Pvt Ltd with Adfactors PR Pvt Ltd
Say Cheese to LiHO—Royal T Group Pte Ltd with Ruder Finn Asia Pte Ltd
Turning Up the Heat for Singapore's Hottest Startup—Carousell with Allison+Partners

PRODUCT MEDIA RELATIONS
Asia's First Crowdfunded Gin—Paper Lantern with W Asia
Be Our Guest - HomeAway's Real Life Beauty and the Beast Fairytale—HomeAway with Ketchum
Cartier Nails Down Millenials—Cartier with Creation
Meliá Shanghai Hongqiao: Crafting Experiences to Reconnect with Oneself—Meliá Shanghai Hongqiao with WE Red Bridge
X-Men Mutant Burgers—Ribs and Burgers and 20th Century Fox with Frank PR

DIGITAL CAMPAIGN
#The21DayMission with Dave Nuku & Alexandra Prabaharan—Mission Foods with Truth Communications
Building a Bridge Between the Australian Lifestyle and Chinese Consumers—BridgeClimb Sydney with WE Red Bridge
GLICODE—Ezaki Glico Co.,Ltd. with dentsu inc.
Prudential - Let's Disconnect to Connect—Prudential Singapore with Ruder Finn Asia
Skyscanner Chief Travel Officer (CTO) Recruitment Campaign with LinkedIn—Skyscanner with Edelman

SOCIAL MEDIA CAMPAIGN
Building adidas Running with Online Amplifiers—Adidas with PR Pundit
Do You—PUMA India with Madison Public Relations - a unit of Madison Specialist Communication Services Pvt. Ltd.
PAGEONE Avatars: Digital Family Surrogates of the Youth—PAGEONE Group with PAGEONE Media
Tencent Video Brand Upgrading Campaign—Tencent video GOODIDEA MEDIA
#IShapeMyWorld – Redefining the Shape of Gender Stereotypes in India—Levi's Strauss India Pvt. Ltd with Zeno Group India

INFLUENCER MARKETING
“Wang (King)'s World-First TV” Social Topic Communication Project—Sony Bravia TV with BlueFocus Digital
Putting Canola Oil in Every Indian Kitchen—Canola Council of Canada with Edelman
Sennheiser Top 50—Sennheiser with Genesis Burson-Marsteller
Where Do Babies Come From?—Warner Bros. Pictures with Weber Shandwick
Zalo Leverages Influencers to Get Myanmar Foothold—Vinagames with Echo Myanmar

MARKETING TO MEN
General Tire's Debut in China - Making Your SUV, More SUV—General Tire with Burson-Marsteller

MARKETING TO WOMEN
2016, The Year of adidas Women—adidas Singapore with Creation Singapore (a company of CMG Group Pte Ltd)
Crazy for Cranberries: The Taste of Thanksgiving in China—Ocean Spray with Weber Shandwick
THE FACE SHOP Creative Campaign Twist Rocks the Internet—THE FACE SHOP with Ruder Finn China
Find Your Sewmate—Brother International with Text100 Australia
Spreading the Joy of Pregnancy—Nova IVI Fertility with Adfactors PR Private limited

MARKETING TO YOUTH
BREAK-UP INSURANCE—goodroom.inc with dentsu.inc
HIV: OVERCOMING THE FEAR OF THE TEST—Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
Minions OFO Yours—OFO with Beijing Bikelock Technology Company
Nestle 8Cube -- Play Outta the Box—Nestlé (China) Ltd. with Ogilvy Public Relations, Beijing
Thomas & Friends Friendship Party—Mattel China, Thomas & Friends with Hill+Knowlton Strategies

GOLD SABRE AWARDS

INDUSTRY SECTORS

AUTOMOTIVE
Audi: The World’s Fastest Interactive Livestream—Audi with Ogilvy Public Relations, Beijing
BMW i - Spearheading Electromobility in Indonesia—BMW Group Indonesia with Weber Shandwick Indonesia
Ford Design Challenge - Recycling Never Looked This Good—Ford Motor Company Asia Pacific with Burson-Marsteller
TASTE DRIVING—Toyota Marketing Japan Corporation with Dentsu Inc.
Volkswagen Child Safety Initiative 2016—Volkswagen Group China with Ruder Finn China

FOOD AND BEVERAGE
#NamakKeWaastey —Tata Salt with Rediffusion Edelman
Milka Brand Launch—Mondelēz China with Hill+Knowlton Strategies China
Nestle Chengzhen: Good Cow, Bad Cow—Nestlé (China) Ltd. with Ogilvy Public Relations, Beijing
UEFA Champions League Trophy, brought to India by Heineken®—United Breweries Limited with PR Pundit
Winning Back Trust—Nestle India with Genesis Burson-Marsteller

FASHION AND BEAUTY
#UnitedByHalf—United Colors of Benetton with PR Pundit
Audemars Piguet The Art of Watchmaking Exhibition—Audemars Piguet with Ruder Finn China
Eason Chan Singing I Do to You—I Do with HIERSUN
Lakme Fashion Week Winter Festive 2016—Hindustan Unilever with Edelman India
Olay Mystery Campaign—P&G with DeVries Global

HOUSEHOLD PRODUCTS
Bringing Art to the Masses—Asian Paints with Madison Public Relations
China Gets Colourful—Dulux AkzoNobel with Ketchum
Keep India Smiling—Colgate Palmolive India with Genesis Burson-Marsteller
Launch of Baby Dove - #TrustYourWay—Unilever with Edelman India
Nespresso Launches Tiniest Machine Yet - The Essenza Mini—Nespresso with Weber Shandwick

TRAVEL AND LEISURE
Airbnb: Think Like a Local—Airbnb India Pvt Ltd with 20:20 MSL
BRINGING BACK THE CHARM OF FLYING—Vistara with Avian Media Pvt Ltd
Singapore For Everyone—Singapore Tourism Board with Sinclair Communications
There's Nothing Like Australia—Tourism Australia  
WTA FINALS Best Sports PR Campaign—Lagardere Sports, WTA with Weber Shandwick

ENTERTAINMENT
#CrossTheLine—Star Sports India Pvt. Ltd. with Genesis Burson-Marsteller
A Gift from Minecraft Chinese Edition Launch: Water Cube to Grass Block—NetEase with UTOP Communications-South China Office
Abir First Take 2016—Abir with Simulations Public Affairs Management Services Pvt Ltd
Budhia Singh – Running Against All Odds—Viacom18 Motion Pictures with Viacom18 Media Pvt. Ltd.
MTV Angels of Rock – Turning Ordinary Women into Local Super-Heroines—MTV with Viacom18 Media Pvt. Ltd.

RETAILERS
Bringing ARTBOX to Singapore—ARTBOX Singapore with PRecious Communications
FamilyMart Little Store Manager– Play Together, Learn Better—Taiwan FamilyMart with Ogilvy Public Relations Taiwan
GINZA SIX—GINZA SIX Retail Management Co., Ltd. with SUNNY SIDE UP, Inc.
Link Park & Dine App—Link Asset Management Limited  
The Wisdom of Individuality with Iris Apfel—Hongkong Land with FleishmanHillard

RESTAURANTS AND FOOD SERVICE
#UnskipBreakfast by McDonalds India—McDonalds India with Avian Media Pvt Ltd
Electrolux - #UglyIsTheNewGood—Electrolux Singapore with Ruder Finn Asia
Finger Lickin Good Nail Polish—KFC with Ogilvy Public Relations
Preparing the Perfect Pizza: #PizzaExpressSG—PizzaExpress Singapore with The Hoffman Agency Asia Pacific Pte Ltd
Yummy Job Hunting—Persol Career Co., Ltd. with Dentsu inc.

CONSUMER HEALTH
2017 Colgate Games New Zealand’s Junior Olympics—Colgate-Palmolive with SenateSHJ
HCF Hands On—HCF with WE Buchan
MediHerb: New Hope for West Australians Living with Anxiety—MediHerb with Palin Communications
Spreading the Sounds of Joy!—Cochlear Medical Device Company India Pvt. Ltd. with Adfactors PR Pvt. Ltd.
Through My Eyes—Pfizer Oncology with BlueCurrent Group Hong Kong

PHARMACEUTICAL
Building Differentiation and Preference for Seven Seas among Indian Mothers—Merck India Private Limited with Creation
Do You See What I See? Eye Health Initiative—Bayer Australia with SenateSHJ
Hay Fever Help: A Condition That’s Nothing to Sneeze At—GSK Australia with Palin Communications
Obesity Awareness Campaign—Johnson & Johnson Medical India with Weber Shandwick
Taking Mental Health Out of the Shadows: Launching the Asia Pacific Integration Index—Janssen Asia Pacific with Weber Shandwick Hong Kong

HEALTHCARE PROVIDERS
Back To Work—Medela with Genesis Burson-Marsteller
Preventive Healthcare: Live a Healthier Life—INDUS HEALTH PLUS with Avian Media Pvt Ltd
Walk India! Walk! —Max Bupa Health Insurance with Text100

INDUSTRIAL AND MANUFACTURING
A Golden Turnaround—Grand T G Gold Holdings Limited with Strategic Public Relations Group
Castle Keepsake—Sakura Paxx Corp. with Dentsu Public Relations Inc.
Driving Rural Prosperity through Trringo—Mahindra & Mahindra (M&M) with Adfactors PR
Empowering the Green Building Industry—Building and Construction Authority / Reed Exhibitions with The Hoffman Agency Asia Pacific Pte Ltd
Honeywell Hometown Solutions & Safe Water Network - India—Honeywell with Weber Shandwick

TECHNOLOGY CONSUMER
An Evening with Stephen Hawking—ARHT Media with FleishmanHillard
ofo - The 100th Day Celebrations—ofo Singapore with The Hoffman Agency Asia Pacific Pte Ltd
Samsung Newsroom—Samsung Electronics with Edelman Korea
Sing Your Unsent Messages—Huawei Mobile with Ogilvy Public Relations
STEINWAY SPIRIO The 2016 Greater China Tour—STEINWAY with Ruder Finn China

TECHNOLOGY (B2B)
2017 Tencent Social Ads x Cannes Lions—Tencent with Edelman
Amalgamation of Art with Technology—HP Inc. India with The PRactice Strategic Communications Private Limited
Appreciating The World's First Regional Operating System—Indus OS with Text100
Dell Aarambh—Dell, India (Dell International Services India Pvt Ltd) with 20:20 MSL
Evoxyz Technologies- Innovation in Daily Life—Evoxyz Technologies with Media Mantra

TELECOMMUNICATIONS
A Towering Performance—Vodafone India with Adfactors PR Pvt. Ltd.
Lighting the Way Forward—Myanmar Post and Telecommunications with Echo Myanmar
OPPO Light Green Customized Cellphone Project—OPPO with Goodidea Media

FINANCIAL AND PRODESSIONAL SERVICES
Making Your American Dream a Reality—LCR Capital Partners with Scroll Mantra Private Limited
PayPal mCommerce Index—PayPal with Edelman
Recognizing Excellence in Forensic Investigations through Forensic Trailblazer Award 2016—Ernst & Young LLP with EY Fraud Investigation & Dispute Services
Societe Generale Takes the Smart Approach Resulting in Good Karma with the Media—Societe Generale with FTI Consulting
State Bank of India - Braving the Tsunami of Demonetisation—State Bank of India with Adfactors PR Private Limited

ASSOCIATIONS
#beORANGE—Disaster Prevention Girl with PR TIMES
HIV: OVERCOMING THE FEAR OF THE TEST ¬—Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
IVCA—Indian Private Equity and Venture Capital Association with Media Mantra
Patients First—Indian Society for Clinical Research (ISCR) with Edelman India
Seeding the Roots of Innovation through Intellectual Property Rights—Global Intellectual Property Center with S.P.A.G.

GOVERNMENT AGENCIES
Creating Heart- And Mind-Share for National Library Board—National Library Board (NLB) with Hill+Knowlton Strategies
Fur Out! Canine Idols Woo(f) Tourists to Akita—Akita Inu Tourism with Dentsu Public Relations Inc.
Imagine Greatness: Inspiring Next-generation Youth in Southeast Asia with Technology—Microsoft Asia with IN.FOM
Preventing Terrorism in the World Safest Country—National Security Coordination Secretariat (NSCS) with Ogilvy Public Relations Singapore
Traffic Police Use Your RoadSense—Traffic Police Singapore with Ogilvy Public Relations Singapore

CHARITIES AND NOT FOR PROFITS
Blazing a New Trail in Tobacco Control: The DDC Model—Campaign for Tobacco-Free Kids (CTFK) with MD Niche Media Consultants
Creating Warriors out of Survivors—Free a Girl Movement with Fleishman Hillard
The Future of Handloom by The Handloom School—WomenWeave Charitable Trust with Practice Strategic Communications India Pvt. Ltd.
Resolve: Sankalp India’s Journey towards a Healthier Future—Partnership to Fight Chronic Diseases with S.P.A.G.
Uncover the Truth—Transparency International Sri Lanka with Ogilvy Public Relations