SABRE Awards Asia-Pacific 2023 Finalists

The 2023 SABRE Awards Asia-Pacific shortlist recognizes Superior Achievement in Branding, Reputation and Engagement, drawn from more than 2,000 entries. The campaigns were evaluated by a jury of more than 60 industry leaders.

Winners are announced at the SABRE Awards ceremony, which returns in person on September 27 in Singapore, along with the Agencies of the Year and Best Agencies to Work For. Tickets for the ceremony are available here, as part of the PRovoke Summit Asia-Pacific on the same day. 

Diamond SABRE Awards

Company of The Year

• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)
• Bayer For Her — Bayer with Elmwood, part of MSQ and Createx
• DHL - Truly Integrated, Truly Digital — DHL
• Heals on Wheels — Hyundai Motor Group with KPR, Trumakus
• Re-Imagining PR at Godrej Industries — Godrej Industries and Associated Companies with Godrej Corporate Brand & Communications Team

The SABRE Award for Superior Achievement in Brand-Building

• BMS “The Touch that Transforms” Campaign — Bristol Myers Squibb
• Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW
• Green Yodha- A Sustainability Initiative by Schneider Electric — Schneider Electric with Adfactors PR
• The Missing Chapter — P&G Whisper with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

• #IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
• #SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners
• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Britannia Project Total Foods — Britannia Industries with Genesis BCW
• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific

The SABRE Award for Superior Achievement in Research and Planning

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Empathy — Asahi
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Mobile Premier League: Player-First — Mobile Premier League (MPL)
• Rethinking Energy in Southeast Asia — Wärtsilä Energy with Miltton, Greenhouse Communications, Hill+Knowlton Strategies, Ogilvy, Jolen Consulting

The SABRE Award for Superior Achievement in Measurement and Evaluation

• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)
• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Making Indian Villages Climate Smart — ITC Limited with First Partners
• ‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners
• The Stars of Urban Company — Urban Company with H+K Strategies

The SABRE Award for Superior Achievement in Purpose

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Dyson Education Support Campaign — Dyson with BCW Shanghai
• Protecting Paradise — ABB with Weber Shandwick India
• Say Pain! — Daewoong Pharmaceutical with Prain Global
• Voice Watch — Toyota Mobility Foundation with Dentsu Inc.

Geographic

Australia/New Zealand

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• ALDI Trophy Room — ALDI Australia with Ogilvy PR
• Get2It – National Bowel Cancer Screening Program — Cancer Council and the Department of Health and Aged Care with Herd MSL
• Helping Ukraine from New Zealand — Anastasiya Gutorova with Alexander PR
• Tuvalu: The First Digital Nation — The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song

Greater China

• #Light Up Every Moment of Childhood# — UNICEF with Ogilvy Beijing
• AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
• KFC Brainwave Bucket — KFC with Edelman Hong Kong
• Small Repair Shop Guide 小修小补 — Tencent
• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

Indian Sub-continent

• Doritos #CheatTheHeat — PepsiCo India with Edelman India & Leo Burnett India
• Great India Drive 2023 – Commemorating 75 years of India’s Independence — Hyundai Motor India with First Partners
• Otrivin: Pollution Capture Pencils — Haleon (GSK) with Genesis BCW
• Starbucks #ItStartsWithYourName — Tata Starbucks with Edelman India
• The Next Chapter — Abbott with Weber Shandwick India

Japan

• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Sekisui House Paternity Leave Project — Sekisui House with PR Consulting Dentsu Inc.
• Stress Buying Center — USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.
• Voice Watch — Toyota Mobility Foundation with Dentsu Inc.

Korea

• [Dream Gream] Art Talent Scholarship Campaign — Hansung Motor with Hahm Shout Global
• Every Life that shouldn't be taken for Granted — LG Uplus with Postcommunications
• Feels Like the First Time — Expedia Group with Weber Shandwick
• The First Period-Road — Yuhan-Kimberly with Prain Global
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

South-East Asia

• Amazing Thailand. Culture to Commerce. — Tourism Authority of Thailand with Ogilvy Thailand
• Blibli Langkah Membumi (Steps Returning to Mother Earth) — PT Global Digital Niaga Tbk (Blibli) with Hill+Knowlton Strategies Indonesia
• Dove #StopTheNameCalling — Unilever Philippines with Ogilvy & Mather Philippines, Mindshare Philippines
• House of Healers — Mind You Mental Health Systems with Ogilvy & Mather (Philippines)
• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore

Multi-Country (at least 2 countries)

• Bayer For Her — Bayer with Elmwood, part of MSQ and Createx
• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
• Feels Like the First Time — Expedia Group with Weber Shandwick
• HIV Care Continuum & Beyond — ViiV Healthcare with Sandpiper Health
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

Regional (more than 5 countries)

• Creating ripples of change with impact entrepreneurs in Asia-Pacific — EY
• Equipping The Travel Community For Sustainable Travel — Booking.com with Allison+Partners Singapore
• Freedom To Be #EveryWoman — Roche Diagnostics Asia Pacific
• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
• Making you care about your health: Finding a solution to Asia Pacific’s patient engagement deficit — Roche Diagnostics Asia Pacific with The Voices Project

Global (led out of Asia-Pacific with work in other regions)

• DHL - Truly Integrated, Truly Digital — DHL
• Earth Hour 2023: Biggest Hour for Earth — WWF
• Elevating Newcomer AUM Biosciences to Industry Frontrunner — AUM Biosciences Global with SPAG - A Finn Partners Company
• Find Your Shangri-La — Shangri-La Hotels and Resorts
• OPPO Research Institute Innovation Accelerator — Guangdong OPPO Mobile Telecommunications with BCW Beiijng

Practice areas

Marketing Communications

Business-To-Business Marketing

• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
• Digital Transformation Built for Small Business: Visa Sets Taiwan SMB/SMEs up for Success Post-Pandemic — Visa Taiwan with The Hoffman Agency
• Driving Sustainable Solutions: Schneider Electric's Innovation Summit Revolutionises Corporate Sustainability in Australia — Schneider Electric with Icon Agency
• Lenovo Precious Metals — Lenovo with Herd MSL
• 早一步做好 自然就好 — TAYA Electric Wire & Cable with Ogilvy Public Relations (Taiwan)

Consumer Marketing (Existing Product)

• CDIFS “I am here”— IP Marketing for Growth — Chengdu IFS (Chengdu International Finance Square)
• Come and Say G'day — Tourism Australia with MSL India
• Grow Green — Booking.com with Vero
• Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia
• KFC Brainwave Bucket — KFC with Edelman Hong Kong

Consumer Marketing (New Product)

• adidas Originals by Parley — adidas India with PR Pundit Public Relations
• Little Moons Lands Down Under — Little Moons with History Will Be Kind
• Quaker Oats Muesli Launch — PepsiCo India with Edelman India & Leo Burnett India
• Ruggboots: Rugs You Can Wear — Koala with Weber Shandwick
• The Call of Cats — petgugu with Edelman China

Inclusive Marketing

• Celebrity Cruises #AllInclusivePhotoProject — Celebrity Cruises with History Will Be Kind
• Sumadori-bar Shibuya — Sumadori with dentsu Inc.
• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick
• Voice Watch — Toyota Mobility Foundation with Dentsu Inc.
• We Got this! ft. David Beckham — adidas with Current Global

Integrated Marketing

• #LetHerGrow — Dove (Unilever) with Edelman
• CDIFS“ I Am Here”— IP Marketing for Growth — Chengdu IFS (Chengdu International Finance Square)
• Dove #StopTheNameCalling — Unilever Philippines with Ogilvy & Mather Philippines, Mindshare Philippines
  
• Farzi — Prime Video
• Tuvalu: The First Digital Nation — The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song

Corporate Reputation

DEI Engagement

• Creating an Equitable Workforce — VMware India with AvianWE
• Freedom To Be #EveryWoman — Roche Diagnostics Asia Pacific
• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
• Not just Fantasy! Online games an equalizer for sporting women — Games24x7 (My11Circle) with First Partners
• Sekisui House Paternity Leave Project — Sekisui House with PR Consulting Dentsu Inc.

Institutional Image

• 125 Years — Godrej & Boyce with Avian WE
• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)
• GE HealthCare China: Corporate Strategy and Communications Campaign — GE HealthCare China with Ogilvy
• Oyo For All — Oyo Rooms with Avian WE

Employee Communications

• Creating ripples of change with impact entrepreneurs in Asia-Pacific — EY
• OneDBS - Unifying Strengths, Empowering Growth — DBS Bank India
• The Stars of Urban Company — Urban Company with H+K Strategies
• Uplift social equity - creating an equitable workplace for all — EY
• Vistara’s Culture Credo — Vistara - Tata Sia Airlines with Adfactors PR

Employer Branding

• #IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
  
• ASML Hero Campaign — ASML with The Hoffman Agency Korea
• Atlassian Atlassivan — Atlassian with Ogilvy PR
• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
• ‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners

Executive Communications

• #INTEL# CEO's China Visit — Intel with Ogilvy Beijing
• Creating a (genuine) Thought Leader — Cicada Innovations with Third Hemisphere
• Gunung Raja Paksi – The Journey to Becoming a Sustainable Steel Leader — Gunung Raja Paksi (GRP) with The Hoffman Agency Asia Pacific
• James Dyson China Book Launch — Dyson with BCW Shanghai
• Putting Australia in the global laser nuclear fusion map — HB11 Energy with Third Hemisphere

Capital Markets Communications

• HDRE, The Uber of the Energy Industry — HD Renewable Energy with The Hoffman Agency
• Reinventing a Biotech Leader for its Public Debut — OrbusNeich Medical Group Holdings with Strategic Public Relations Group
• Supporting Nikon in a complex public tender offer — Nikon with FGS Global
• The Power of Two — PVR INOX with AvianWE
• Your Companion to Drive Growth Through Pet Wellness — i-Tail Corporation Public Company with Ogilvy Thailand

Engaging Society

Cause-Related Marketing

• #LetHerGrow — Dove (Unilever) with Edelman
• Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia
• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
• Solar Beehive — Hanwha with Innocean
• Tuvalu: The First Digital Nation — The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song

Community Relations

• Small Repair Shop Guide 小修小补 — Tencent
• The Call of Cats — petgugu with Edelman China
• The Longest Red Scarf — Skyworth with Edelman China
• Visa mobilises partners and industries to grow sustainable tourism in Taiwan — Visa Taiwan with The Hoffman Agency
• We Got This! ft. David Beckham — adidas with Current Global

Corporate Social Responsibility

• #LetHerGrow — Dove (Unilever) with Edelman
• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
• Solar Beehive — Hanwha with Innocean
• Wow! We Are Different! — Swire Coca-Cola with Ogilvy Public Relations

Public Education (Non-Covid-19)

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
• Guardians of the Heart — Manipal Health Enterprises with Concept Public Relations India
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Tuvalu: The First Digital Nation — The Government of Tuvalu with Thrive PR Communications and The Monkeys, part of Accenture Song

Public Education (Covid-19)

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific
• Goolay vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition — Pageone

Advocacy

Crisis Management

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
  
• Catalysing India to become self-reliant for semiconductor manufacturing in India — India Electronic and Semiconductor Association (IESA) with Value360 Group
• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific
• Creating PR Opportunities in Crisis — Vistara - Tata Sia Airlines with Adfactors PR
• I-Clean – Transforming Rural Lives and Livelihoods — Syngenta India

Issues Management

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Beating the odds — WazirX with Value360 Communications
  
• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific
• Creating PR Opportunities in Crisis — Vistara - Tata Sia Airlines with Adfactors PR
• Solar Beehive — Hanwha with Innocean

Public Affairs

• Fighting the Betting Menace in India — Mobile Premier League (MPL)
• Helping Ukraine from New Zealand — Anastasiya Gutorova with Alexander PR
• Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications
• Rethinking Energy in Southeast Asia — Wärtsilä Energy with Miltton, Greenhouse Communications, Hill+Knowlton Strategies, Ogilvy, Jolen Consulting
• The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks by Goodknight — Godrej Industries with Godrej Corporate Brand & Communications Team

Media Relations

Corporate Media Relations

• 175 Re-Played — Bharti Airtel with Genesis BCW
• A Healthy Dose of News and Regular DOC2US Check-ups to Boost Relationships — DOC2US / Heydoc International with Strategic Public Relations Group
• Addressing APAC’s Digital Skills Challenge — Amazon Web Services with Archetype
• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Product Media Relations (consumer media)

• Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia
• KFC Brainwave Bucket — KFC with Edelman Hong Kong
• Leveraging PR To Smash the Gender Wealth Retirement Gap — Super Fierce with Third Hemisphere
• Ruggboots: Rugs You Can Wear — Koala with Weber Shandwick
• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

Product Media Relations (Trade Media)

• Cohesity Launches Cohesity Cloud Services in Japan — Cohesity with J-Spin
• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• On the Road with Optus — Optus with Society

Digital and Social Media

Digital Campaign

• Amazing Thailand. Culture to Commerce. — Tourism Authority of Thailand with Ogilvy Thailand
• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
• Democratising Courage in the World’s Largest Democracy – A Mountain Dew Story — Pepsico India with Edelman India
• Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

Social Media/Social Networking Campaign

• Coca-Cola - The World's Largest Timeless Table — The Coca-Cola Company with WPP Open X, T&A Ogilvy Vietnam
• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
• Every Life that shouldn't be taken for Granted — LG Uplus with Postcommunications
• KFC Brainwave Bucket — KFC with Edelman Hong Kong
• LaMianFan: Noodles "Forbes" — LaMianFan with BlueFocus

Influencer Marketing

• ASICS Sportstyle Art in Motion Campaign — ASICS with DeVries Global Singapore
• Doritos #CheatTheHeat — PepsiCo India with Edelman India & Leo Burnett India
• Douyin: #Strange Fun Goods Contest — Douyin with BlueFocus
• IKEA Obegränsad — IKEA Singapore with Zeno Group Singapore
• Say Pain! — Daewoong Pharmaceutical with Prain Global

Branded Journalism

• BOE’S Wonder Lab of Worry Solutions — BOE Technology Group with Allison+Partners China
• IDentity Spotlight by Okta — Okta with Distillery
• Logistics of Things: Delivering Relevant Insights — DHL
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Samsung SEAO Content Hub - Reimagining Digital Storytelling — Samsung Electronics Southeast Asia & Oceania with IN.FOM

Word of Mouth

• Feels Like the First Time — Expedia Group with Weber Shandwick
• Poetic Play of Spring Tea with Su Tung-po: New life begins with a cup of Zhuyeqing Tea — Zhuyeqing Tea with Data Intelink
• The First Period-Road — Yuhan-Kimberly with Prain Global
• The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW
• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

Experiential

Guerrilla Marketing

• Arc’teryx ReBird: A Forest in the Heart of the City — Arc'teryx with The Orangeblowfish
• Enter Vertuo — Nespresso with Weber Shandwick
• We Got This! ft. David Beckham — adidas with Current Global

Publicity Stunt

• Chengdu IFS“the Melon-Verse”Immersive Interactive Art Campaign — Chengdu IFS (Chengdu International Finance Square)
• Grow Green — Booking.com with Vero
• KFC Brainwave Bucket — KFC with Edelman Hong Kong
• The Call of Cats — petgugu with Edelman China
• The Longest Red Scarf — Skyworth with Edelman China

Special Event

• Bia Saigon Chill Fest (Summer & New Year) — Sabeco with T&A Ogilvy Vietnam
• Coca-Cola - The World's Largest Timeless Table — The Coca-Cola Company with WPP Open X, led by T&A Ogilvy Vietnam
• KFC Degustation — KFC Australia with Ogilvy PR
• Stress Buying Center — USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.
• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

Sponsorship

• Bia Saigon Lager - Together We Make Tet — Sabeco with T&A Ogilvy Vietnam
• We Got This! ft. David Beckham — adidas with Current Global

Trade Show

• Honor: In Time All Will Be Well, As Time Attests — Honor with BCW
• Malaysia Pavillion @Dubai Expo — Malaysia GreenTech Corporation with Edelman Malaysia
• Reigniting Media Interest for the Biggest Global Consumer Tech Trade Show — Consumer Technology Association with The Hoffman Agency, Hong Kong
• Setting the Stage for the 15th Anniversary of the Singapore International Energy Week — Energy Market Authority with Finn Partners Singapore

Specialist Audience

Marketing to Men

• Engineering Change — Gillette India with Genesis BCW
• ITC Fiama — ITC Fiama with PR Pundit
• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

Marketing to Women

• Avon “Break Down Barriers, Women Together” Anti-GBV Campaign — Avon Products (China) with Hill+Knowlton Strategies China - Shanghai Office
• Bayer For Her — Bayer with Elmwood, part of MSQ and Createx
• The Next Chapter — Abbott with Weber Shandwick India
• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus
• World PITERA™ Day — Procter & Gamble (SK-II) with DeVries Global Singapore

Marketing to Youth

• Douyin: #Strange Fun Goods Contest — Douyin with BlueFocus
• House of Healers — Mind You Mental Health Systems with Ogilvy & Mather (Philippines)
• HP Streetcode — HP with Edelman Australia / Singapore / Indonesia / Malaysia / Hong Kong
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore

Multicultural Marketing

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Working Remote: Bringing Digital Literacy to India's Tribal Youth — Meta with Weber Shandwick India

Industry sectors

Consumer Goods

Automotive

• Go Far For Your Squad — Spinny with Adfactors PR
• Heals on Wheels — Hyundai Motor Group with KPR, Trumakus
• Mobilising India for a Better Tomorrow — Ola with Ruder Finn India
• Switching Gears: Elevating Porsche Brand Experiences in Singapore — Porsche Asia Pacific with DeVries Global Singapore
• Voice Watch — Toyota Mobility Foundation with Dentsu Inc.

Fashion & Beauty

• #LetHerGrow — Dove (Unilever) with Edelman
• Dove #StopTheNameCalling — Unilever Philippines with Ogilvy & Mather Philippines, Mindshare Philippines
• Engineering Change — Gillette India with Genesis BCW
• Shiseido China Beautiful Future Garden — Shiseido China with Red Wasabi Marketing Consulting (Shanghai)
• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

Food & Beverage

• 5 Stars Everywhere — Mondelez India with MSL
• Democratising Courage in the World’s Largest Democracy – A Mountain Dew Story — Pepsico India with Edelman India
• Honest Eggs Co. Fitchix — Honest Eggs Co. with BCW Australia
• KFC Brainwave Bucket — KFC with Edelman Hong Kong
• Love Your Gut — Dutch Mill with Ogilvy Thailand

Home & Furniture

• IKEA Obegränsad — IKEA Singapore with Zeno Group Singapore
• Ruggboots: Rugs You Can Wear — Koala with Weber Shandwick
• Zinus Ukraine CSR Campaign — Zinus with Hahm Shout Global

Consumer Products

• #LetHerGrow — Dove (Unilever) with Edelman
• Enter Vertuo — Nespresso with Weber Shandwick
• Incense of Memories — Kameyama with Wunderman Thompson Tokyo
• INKmaginary Toys — HP with Edelman Singapore
• We Got This! ft. David Beckham — adidas with Current Global

Consumer Services

Entertainment

• Asian Paints Mumbai Urban Art Festival — Asian Paints with Madison PR
• Prime Video Presents India — Prime Video
• Redraw Your World — Cartoon Network with Allison+Partners
• Stress Buying Center — USJ LLC with PR Consulting Dentsu Inc. and Dentsu Inc.

Financial Services

• Digital Transformation Built for Small Business: Visa Sets Taiwan SMB/SMEs up for Success Post-Pandemic — Visa Taiwan with The Hoffman Agency
• Empowering every Indian with Financial Protection — Max Life Insurance Company with Edelman India
• Helping the world’s fastest growing cryptocurrency platform break ground in Australia — Crypto.com with Honner
• Leveraging PR To Smash the Gender Wealth Retirement Gap — Super Fierce with Third Hemisphere
• Promoting NAB as the ‘Bank Behind the Broker’ — National Australia Bank with Honner

Food Service

• KFC Degustation — KFC Australia with Ogilvy PR
• KFC Kshamata | #SpeakSign — KFC India with Edelman India
• McDonald’s Family Feelings: Advocating for Family Mental Wellness — McDonald's Singapore with Golin
• Starbucks #ItStartsWithYourName — Tata Starbucks with Edelman India
• Sumadori-bar Shibuya — Sumadori with dentsu Inc.

Retailers

• ALDI Trophy Room — ALDI Australia with Ogilvy PR
• Mr. Bucket Chocolaterie — Mr. Bucket with W Communications
• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick
• Tumi Razer Capsule Launch — Tumi with W Communications
• We Got This! ft. David Beckham — adidas with Current Global

Travel & Tourism

• Amazing Thailand. Culture to Commerce. — Tourism Authority of Thailand with Ogilvy Thailand
• Come and Say G'day — Tourism Australia with MSL India
• Find Your Shangri-La — Shangri-La Hotels and Resorts
• Grow Green — Booking.com with Vero
• Oyo For All — Oyo Rooms with Avian WE
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

Business-to-Business

Energy and Natural Resources

• Advancing Singapore Towards Net Zero in 2050 — Schneider Electric with Sandpiper
• HDRE, The Uber of the Energy Industry — HD Renewable Energy with The Hoffman Agency
• Putting Australia in the global laser nuclear fusion map — HB11 Energy with Third Hemisphere
• Rethinking Energy in Southeast Asia — Wärtsilä Energy with Miltton,Greenhouse Communications, Hill+Knowlton Strategies, Ogilvy, Jolen Consulting
• Solar Beehive — Hanwha with Innocean

Chemicals & Industrials

• #SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners
• 120 years of GE in India — General Electric (GE)
• 2022 Thyssenkrupp CIIE Communication — Thyssenkrupp with Hill+Knowlton Strategies China
• GS Caltex Plastic Literacy Campaign Concept Development and Content Communication — GS Caltex with Scotoss Consulting
• Gunung Raja Paksi – The Journey to Becoming a Sustainable Steel Leader — Gunung Raja Paksi (GRP) with The Hoffman Agency Asia Pacific

Professional Service Firms

• Creating ripples of change with impact entrepreneurs in Asia-Pacific — EY
• From Scratch: Building a Profile for Rita Ku & Ser — Rita Ku & Ser with Sandpiper
• Uplift social equity - creating an equitable workplace for all — EY

Real Estate & Construction

• A Flying Start for Brand NIA — Noida International Airport with Genesis BCW
• Frasers Property Thailand Brand Campaign — Frasers Property Thailand
• PropXTech 2022/23 - Building a sustainable commercial future for Hong Kong & Asia — Hongkong Land & Sino Group with SEC Newgate Greater China

Transportation & Logistics

• DHL - Truly Integrated, Truly Digital — DHL
• Doppelmayr: Establishing ropeways as a credible public transport solution for Aotearoa — Doppelmayr with Anthem
• J&T Express Singapore: Leading the Future of Logistics — J&T Express Singapore (J&T Express) with The Hoffman Agency Asia Pacific

Technology

Consumer Electronics

• # Everything Can Be Yoga — Lenovo Yoga with BlueFocus
• #TeamGalaxy Growing Advocates in Singapore — Samsung Electronics Singapore with IN.FOM
• Lenovo Yangtze River Biodiversity Project — Lenovo with BCW China
• Streaming Cinema — Nebula with CampaignLab
• The Longest Red Scarf — Skyworth with Edelman China

Technology: Hardware

• BOE’S Wonder Lab of Worry Solutions — BOE Technology Group with Allison+Partners China
• 'Canon Livestream' Brand Development and Marcom Campaign — Canon with Hill+Knowlton Strategies China
• HP India Gaming Landscape Study 2022 — HP with Edelman India
• Love How You Buzz Hotel Suite — Lovehoney with CampaignLab
• Solar Beehive — Hanwha with Innocean

Technology: Software & Services

• Addressing APAC’s Digital Skills Challenge — Amazon Web Services with Archetype
• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
• INKmaginary Toys — HP with Edelman Singapore
• Lenovo Precious Metals — Lenovo with Herd MSL
• Small Repair Shop Guide 小修小补 — Tencent

Telecommunications

• 175 Re-Played — Bharti Airtel with Genesis BCW
• Pay What You Want — Circles Life with The PR Group
• Spark 5G Street Museum — Spark with Anthem, Spur, Colenso BBDO
• The Past is just the Beginning — Ericsson with Archetype China

Web-Based Business

• Equipping The Travel Community For Sustainable Travel — Booking.com with Allison+Partners Singapore
• Douyin: #Strange Fun Goods Contest — Douyin with BlueFocus
• Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)
• Not just Fantasy! Online games an equalizer for sporting women — Games24x7 (My11Circle) with First Partners
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

Healthcare

Animal Care

• Solar Beehive — Hanwha with Innocean
• The Call of Cats — petgugu with Edelman China

Consumer Health

• Abortion - A Right to Healthcare and Autonomy — Pratigya Campaign with Hill+Knowlton Strategies
• Illuminate Tomorrow — Nippon Boehringer lngelheim with Hakuhodo
• More Than Blue — Johnson & Johnson with WE Communications
• Panadol Care Collective — Haleon with Edelman Australia
• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

Healthcare Providers

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• Be The Change For TB — Johnson & Johnson India with Avian WE
• Good Vibe Tribe – Building One of Myanmar’s Largest Health & Wellness Communities — Prudential Myanmar Life Insurance
• House of Healers — Mind You Mental Health Systems with Ogilvy & Mather (Philippines)
• PRUSaver: Empowering People in Myanmar to Achieve their Life Goals — Prudential Myanmar Life Insurance

Medical Technology

• A Healthy Dose of News and Regular DOC2US Check-ups to Boost Relationships — DOC2US / Heydoc International with Strategic Public Relations Group
• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
• GE HealthCare China： Corporate Strategy and Communications Campaign — GE HealthCare China with Ogilvy
• Invis is Unlock Your Smile — Invisalign Taiwan with The Hoffman Agency
• Making you care about your health: Finding a solution to Asia Pacific’s patient engagement deficit — Roche Diagnostics Asia Pacific with The Voices Project

Pharmaceutical: RX

• Bayer For Her — Bayer with Elmwood, part of MSQ and Createx
• Berok Zindagi 5.0 (Unstoppable Life) — CIPLA with GCI Health India
• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health Asia Pacific
• HPV: The Ticking Time Bomb — Merck Sharp & Dohme (I.A.) Taiwan Branch with Era Ogilvy Taiwan
• Together in SMA: Back to School — Biogen China with Shixuan PR

Non-Corporate

Associations

• #AsliGamer — E-Gaming Federation with Avian WE
• Abortion - A Right to Healthcare and Autonomy — Pratigya Campaign with Hill+Knowlton Strategies
• Catalysing India to become self-reliant for semiconductor manufacturing in India — India Electronic and Semiconductor Association (IESA) with Value360 Group
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Sabka Haq Swachhta — NFSSM Alliance with Avian WE

Government Agencies

• Bye Bye Microbeads: Parting Ways with Tiny Plastic Pollutants for Good — The Environmental Protection Department of the Government of the Hong Kong Special Administrative Region with Golin Hong Kong
• Get2It – National Bowel Cancer Screening Program — Cancer Council and the Department of Health and Aged Care with Herd MSL
• Malaysia Pavillion @Dubai Expo — Malaysia GreenTech Corporation with Edelman Malaysia
• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
• The Atal Tinkering Labs Marathon: Inspiring India to Cultivate 'Neoteric Innovators' — Niti Aayog with Avian WE

Not-For-Profit Organizations

• #Light Up Every Moment of Childhood# — UNICEF with Ogilvy Beijing
• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate
• AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
• Earth Hour 2023: Biggest Hour for Earth — WWF
• UdyamStree Campaign — EdelGive Foundation with Chase Avian Communications