2021 IN2 SABRE Awards Asia-Pacific Winners

The 2021 IN2 SABRE Awards, which recognize excellence in multimedia content creation, will be presented during the Asia-Pacific virtual SABRE Awards ceremony September 15. Tickets are available here.

A complete list of winners follows:

Earned Media

Digital and Print Media
Winner:

• Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India
  

Certificates of Excellence:

• Against All Odds: The Hari Opens — The Hari Hong Kong with CatchOn, A Finn Partners Company
• Securing India's Digital Payments Vision — The PCI Security Standards Council with FleishmanHillard India
• Still Six Lives — Red Nose with Icon Agency
• We Bare Bears: The Movie — WarnerMedia with FleishmanHillard Manila, 888 Ideas, Agrakom PR, Cross Public Relations, In.Deed Communications, Rainmaker, Sterling Advisory

Broadcast Media (Radio/Television)
Winner:

• Keeping the love for flying alive — Qatar Airways with Hill+Knowlton Strategies

• CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR
• Save Our Seafarers — Uniteam Marine with ERA
• Truly Incredible Care — Carers Victoria with Icon Agency
• You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Creation of Persuasive Content
Winner:

• Save Our Seafarers — Uniteam Marine with ERA
  

Certificates of Excellence:

• #Not Tired of Hundreds of Trials# Rejoice Larger-Than-Life Challenge — Rejoice with BlueFocus Digital
• Comms advisor for historic M&A deal in China — PetroChina with Hill+Knowlton Strategies
• “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
• Still Six Lives — Red Nose with Icon Agency

Best In Digital/Print B2b Media
Winner:

• Old factory goes Smart! — Schneider Electric Korea with the spring company

Sponsored and Paid Media

Public Service Announcement - broadcast, digital or print
Winner:

• You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

• Dharavi Diligence — Bill and Melinda Gates Foundation with Weber Shandwick India
• Smoked Lungs – CSR Communication Campaign on World No Tobacco Day 2021 — Tencent Medipedia with Ogilvy Guangzhou
• Still Six Lives — Red Nose with Icon Agency
• Voice for Justice — Free a Girl with FleishmanHillard India

Best Influencer Programs Endorsements (Paid)
Winner:

• The First Menstruation Themed Live Stream Exhibition Event of Libresse New Product Launch — Libresse with BlueFocus Digital

• Putting Eye Care On The Health Agenda — Johnson & Johnson Vision with DeVries Global Singapore
• The Chicken Dance — KFC with ERA
• When Inspiration Pops — Wildcats (for Singha Soda) with ERA

Advertising - broadcast, digital or print
Winner:

• “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital

• China‘s First Public Welfare of Aesthetic Education in Remote Areas — Rejoice with BlueFocus Digital
• Solar Forest — Hanwha Group with Innocean Worldwide
• Ta Ya Steady Power — Ta Ya Electric Wire & Cable with Ogilvy Taiwan
• When Inspiration Pops — Wildcats (for Singha Soda) with ERA

Social Media and Community Management

Best use of global social networking platforms
Winner:

• When Inspiration Pops — Wildcats (for Singha Soda) with ERA

• From Now to Next: Achieving 66,000 Global Attendance at First Virtual 2021 Asian Financial Forum — AFF 2021: Asian Financial Forum / Hong Kong Trade Development Council with Ruder Finn Asia
• Midnight-Temptation Anime — Saga Prefecture with Dentsu
• Save Our Seafarers — Uniteam Marine with ERA

Best use of Asian social platforms
Winner:

• Love For City Guardian, Protect Her Against the Sun — Clarins with Ruder Finn Thunder

• Donate Your Time for Underprivileged Students — LinkedIn with BCW
• Lenovo Youth Week: Innovation for Creation — Lenovo with BCW
• Weaving Garment Workers Together — Smart Myanmar with the European Union with ERA
• Yili Zhennong & My People, My Homeland — Yili Zhennong with BlueFocus Digital

Best In Real-Time Engagement
Winner:

• Weaving Garment Workers Together — Smart Myanmar with the European Union with ERA

• Belated Congratulations With Flowers — Nippon flower Council with Dentsu
• LG Local Legends / #LGLocalLegends — LG Electronics Australia with Hill+Knowlton Strategies Australia and Tonic The Agency
• Yili Zhennong has a real flavor of new year locally — Yili Zhennong with BlueFocus Digital

Best Meme/Viral Campaign
Winner:

• The Chicken Dance — KFC with ERA

• “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
• “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital
• Terracotta Army-Themed Golden Skin Launch on Health Card for Vaccination — Tencent Healthcare with Ogilvy Guangzhou

Digital & Creative Categories

Brand Digital Platforms
Winner:

• Kia VR Driving Center (VRDC) — Kia with KPR

• FedEx Asia Pacific Business Insights: The New Look of Thought Leadership — FedEx Asia Pacific with Ketchum Hong Kong
• Solar Forest — Hanwha Group with Innocean Worldwide
• Tuna Scope 2020 — Kura Sushi with Dentsu
• We Bare Bears: The Movie — WarnerMedia with FleishmanHillard Manila, 888 Ideas, Agrakom PR, Cross Public Relations, In.Deed Communications, Rainmaker, Sterling Advisory

Digital Newsrooms
Winner:

• Jiran-Hyperlocal Content & Commerce Platform — TM Net with Edelman Malaysia

Digital Video
Winner:

• “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital

• #Not Tired of Hundreds of Trials# Rejoice Larger-Than-Life Challenge — Rejoice with BlueFocus Digital
• Champion Restart — Nike with Weber Shandwick
• Smoked Lungs – CSR Communication Campaign on World No Tobacco Day 2021 — Tencent Medipedia with Ogilvy Guangzhou
• You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Podcast/Webinar/Webcast
Winner:

• Weaving Garment Workers Together — Smart Myanmar with the European Union with ERA

Certificates of Excellence:

• Living Our Values Let the Values Talk and Inspire — Texas Instruments
• Mapping Evil — Esri Australia
• Powering the future of flu protection — Sanofi with GCI Health

Branding and Identity- including logo and other design work
Winner:

• Drop 158 Festival by Budweiser — Budweiser with The Orangeblowfish

• Cannings Purple Helped Hyzon To Accelerate the Energy Transition — Hyzon Motors with Cannings Purple
• Charting the Course for Global Business Increase — EquitiesFirst with Ruder Finn Asia/RFI Asia
• Zodiac - An Astrological Twist on Cocktails — Zodiac with The Orangeblowfish