Ken Hong | Influence 100
Charting the future of public relations
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Ken Hong

Head of Global Corporate Communications
LG Electronics
Korea

@visitkong

 

A popular figure on the global PR circuit, Ken Hong has overseen a transformation in LG Electronics’ public profile since taking on global communications leadership a decade ago. That has included the launch of the LG-One WPP unit, which handles the Korean giant’s global PR duties, and has helped to drive particularly strong results for the company at key trade shows such as CES and Mobile World Congress. Recent years have seen Hong support the launch of LG’s first ever premium brand in North America and Europe, and the critical reorganization of LG’s offices in Europe.

Prior to LG, Hong spent numerous years agency-side, at MSL and Weber Shandwick in China, Thailand and Hong Kong, giving him a unique perspective on the challenges that face Asian brands.