Kristin Lemkau | Influence 100
Charting the future of public relations
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Kristin Lemkau

Chief Marketing Officer
JPMorgan Chase
US

@klemkau

 

Since she was named chief marketing officer at JPMorgan Chase in 2014, Kristin Lemkau has done everything in her power to dispel the misperception that financial services companies are stodgy and conservative marketers — a bold approach that may strike some as even more remarkable given that Lemkau had previously served for four years as chief communications officer at Chase.

She won many plaudits for the #ThisMama campaign, which included an ad featuring tennis star Serena Williams and her daughter and was hailed for its nuanced portrayal of working motherhood. She has also talked about the importance of making JP Morgan Chase a purpose-driven brand: “Great brands don’t just explain what their product does or why it’s better—they communicate the value it brings to people’s lives… Your product has to be great, and the experience customers have buying it has to be great; that’s a given. But what distinguishes the greatest brands is that they communicate their meaning.”

Her current role includes responsibility for company-wide brand strategy and advertising, sponsorships, market research and event marketing, but since joining the company in 1998, she has also worked in media relations and internal communications. Prior to JPMorgan Chase, Lemkau held communications roles with Allied Signal and Freeport McMoRan.