Charting the future of public relations

The SABRE Awards, which recognize Superior Achievement in Branding Reputation & Engagement, now attract more than 2,000 entries from across the EMEA region each year, and provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinner (attended by 800 industry leaders last year) and via our website, with its vast library of public relations case histories.

The pace of change in public relations and communications has never been faster than it is today. The rise of digital and social media has changed how companies engage with their key stakeholders - creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.

In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.

2017 SABRE Awards EMEA
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2016 SABRE Awards EMEA

2015 EMEA SABRE Awards highlights

Highlights from the 2015 EMEA SABRE Awards and In2Summit, which took place on 19 May 2015 in London

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