SABRE Awards South Asia 2019 Winners

The 2019 SABRE Awards South Asia 2019 winners were announced at the SABRE Awards ceremony on July 25 at Shangri-La in Bengaluru.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Wings for our girls — Mahindra Group with Adfactors PR

Finalists

• Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW
• LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
• Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
• Listening is Seeing — Audible with Edelman India

The Diamond SABRE Awards For Excellence In The C-Suite

Company of the Year

• OYO

CEO of the Year

• Bhavish Aggarwal, Ola

The SABRE Award for Superior Achievement in Brand-Building

• Driving Purpose - The Mcdonald's Way! — Hardcastle Restaurants Pvt. Ltd. - McDonald's india (West And South) with AvianWE

The SABRE Award for Superior Achievement in Reputation Management

• Reputation Management Program for Grofers — Grofers with MSL India

The SABRE Award for Superior Achievement in Research and Planning

• Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Bio Oil #UnstretchedJourney — Marico with 20:20 MSL

The SABRE Award for Superior Achievement in Creativity

• Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
  
  

Practice areas

Business-To-Business Marketing

• RISC-V : Against the arms race — Si-Five with Archetype

Corporate Image

• Wings for our girls — Mahindra Group with Adfactors PR

Corporate Social Responsibility

• Wings for our girls — Mahindra Group with Adfactors PR

Crisis/Issues Management

• LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE

Digital Campaign

• Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited 

Employee Communications

• Viacommunity - #BeSelfish to do good! — Viacom18 Media Pvt. Ltd. with Orchard Communications

Employer Branding

• RB Global challenge 2018 — Reckitt Benckiser with AvianWE

Financial Communications

• Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR

Integrated Marketing

• Emotional Nutrition — GSK with Genesis BCW

Marketing to Consumers (New Product)

• Jo Malone London Jasmine Sambac and Marigold Launch in India — Jo Malone London with PR Pundit Public Relations Pvt. Ltd.

Marketing to Consumers (Existing Product)

• India Needs to Sleep@10 — Godrej Interio with Adfactors PR Pvt. Ltd

Media Relations

• Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW

Public Affairs/Government Relations

• Har Ghar Bijli — Bihar State Power Holding Company Ltd with Advantage Services
  

Public Education

• #Behtar Kal — Saifee Burhani Upliftment Trust with MSL India

Social Media Campaign

• Wings for our girls — Mahindra Group with Adfactors PR

Special Event

• Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India

Industry sectors

Associations

• Making e-waste recycling a way of life — International Finance Corporation with AvianWE

Consumer Products/Services

• Bio Oil #UnstretchedJourney — Marico with 20:20 MSL

Fashion & Beauty

• Aveda India Launch — Aveda with PR Pundit

Financial & Professional Services

• PNB Back on Track — Punjab National Bank with Genesis BCW

Food & Beverage

• Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE

Healthcare

• People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners

Industrial/Manufacturing

• Partnering India to make the country aerospace-ready — Rolls-Royce India & South Asia with First Partners

Media, Arts & Entertainment

• Listening is Seeing — Audible with Edelman India

Not for Profit

• Human trafficking no more — Kailash Satyarthi Children’s Foundation with Adfactors PR

Public Sector/Government

• Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India

Travel & Leisure

• Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India

Technology

• Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

Geographic

South/Southeast Asia

• Pampers for Preemies — Proctor & Gamble with 20:20 MSL