SABRE Awards South Asia 2020 Finalists

The 2020 SABRE Awards South Asia shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners are announced at the SABRE Awards South Asia Awards Ceremony on 30 October. For further details please contact the PRCAI.

The Diamond SABRE Awards For Excellence In The C-Suite

The SABRE Award for Superior Achievement in Brand-Building

Hyundai Kona: Mission Impossible — Hyundai Motor India with First Partners
Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
Venue: Stay Connected on the Go! — Hyundai Motor India with First Partners
Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW
WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Research and Planning

How India Borrows? — Home Credit India with First Partners
Western Invasion in Indian Kitchens: The Evolving Indian Food Palate — Dr. Oetker FunFoods with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners
Venue: Stay Connected on the Go! — Hyundai Motor India with First Partners
WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Creativity

From Packaging To Pop Culture: Lay's Smile Story — PepsiCo India, Lay's with Edelman India
ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances! — ITC Limited with First Partners
Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Practice areas

Business-To-Business Marketing

Barco India Multi-Touch Media Outreach Campaign — Barco India with Kommune Brand Communicatios
Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners
Team Cashless India — Mastercard with AvianWE
The Big Cyber Dialogue for Businesses — Barracuda Networks with Ruder Finn India

Corporate Image

Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners
IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW
Samsung – As dynamic as the Indian Millennial — Samsung India with AvianWE
WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Corporate Social Responsibility

adidas' Run for the Oceans Campaign 2019 — adidas with Kaizzen
VMinclusion Taara – India’s largest return to work program for women — VMware with AvianWE
WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Crisis/Issues Management

IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW
Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Digital Campaign

#SwitchOff2SwitchOn — The Tata Power Company Limited. with
Ford - Discover More with Poetry — Ford India Pvt. Ltd. with NA
India celebrates its first-ever Protein Day — Right To Protein with FleishmanHillard India

Employee Communications

DHL Logisticky — DHL with
Game Changer — The Tata Power Compant ltd. with
Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Financial Communications

How India Borrows? — Home Credit India with First Partners
Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India
Team Cashless India — Mastercard with AvianWE

Integrated Marketing

#AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE
Improving Access to Electric Mobility & Democratizing Technology and Mobility — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India
United Colors of Benetton #UnitedByVote — Benetton India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
Western Invasion in Indian Kitchens: The Evolving Indian Food Palate — Dr. Oetker FunFoods with First Partners

Marketing to Consumers (New Product)

adidas VRCT Jacket Launch — adidas with Kaizzen
Amazon Devices - #getsmartwithalexa Campaign — Amazon Devices with The PRactice
Hyundai Kona: Mission Impossible — Hyundai Motor India with First Partners
UNIQLO's India Launch: A community-led brand introduction — UNIQLO India with PR Pundit Public Relations Pvt. Ltd

Marketing to Consumers (Existing Product)

Art across Age — Pidilite Industries with Adfactors PR
Born Colourless — Absolut India with AvianWE
Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
Pro Kabaddi League Season 7 - #IsseToughKuchNahi (Nothing Tougher Than This) — Star Sports with Genesis BCW

Media Relations

#AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE
adidas changing the perception of Kashmir, through the lens of football — adidas with Kaizzen
Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide

Public Affairs/Government Relations

FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice
Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Public Education

#BeAGoodSamaritan — SaveLIFE Foundation with Genesis BCW
Banega Swasth India, from Swachh to Swasth — RB with AvianWE
Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide
Introducing Rainbow Literature Festival — Sharif D Rangnekar with AvianWE
WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Social Media Campaign

#MakeYourMoov – Launch of Moov Advance Gel — Moov Advance Gel (RB) with AvianWE
Ford - Discover More with Poetry — Ford India Pvt. Ltd.
India celebrates its first-ever Protein Day — Right To Protein with FleishmanHillard India
TMX Khushiyo Ki Ghadi — Timex Group India Limited with Genesis BCW

Special Event

Blenders Pride Fashion Tour — Blenders Pride with AvianWE
Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide
Introducing Rainbow Literature Festival — Sharif D Rangnekar with AvianWE
RaceFor7 – Reframing Perceptions for ‘Rare’ — Organization For Rare Diseases India (ORDI) with First Partners

Industry sectors

Associations

#NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork
FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice
Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Consumer Products/Services

Hyundai Kona: Mission Impossible — Hyundai Motor India with First Partners
I Have The Power — The Tata Power Compant ltd.
ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances! — ITC Limited with First Partners
Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL
WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Fashion & Beauty

Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW
UNIQLO's India Launch: A community-led brand introduction — UNIQLO India with PR Pundit Public Relations Pvt. Ltd
United Colors of Benetton #UnitedByVote — Benetton India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

Financial & Professional Services

How India Borrows? — Home Credit India with First Partners
L&S - The Lawyered Way — Lakshmikumaran & Sridharan Attorneys with Kaizzen
Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Food & Beverage

Born Colourless — Absolut India with AvianWE
Fabelle Trinity Truffles Extraordinaire - Leaving a sweet global aftertaste — ITC Foods: A Division of ITC Limited with Madison Public Relations
From Packaging To Pop Culture: Lay's Smile Story — PepsiCo India, Lay's with Edelman India
Western Invasion in Indian Kitchens: The Evolving Indian Food Palate — Dr. Oetker FunFoods with First Partners

Healthcare

Allergy Free India — Sanofi India with Genesis BCW
RaceFor7 – Reframing Perceptions for ‘Rare’ — Organization For Rare Diseases India (ORDI) with First Partners
Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners
Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Industrial/Manufacturing

Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners
Ford - Discover More with Poetry — Ford India Pvt. Ltd.
Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners

Media, Arts & Entertainment

Alternate Content, the new king to drive footfalls at the cinemas — PVR LTD with AvianWE
Pro Kabaddi League Season 7 - #IsseToughKuchNahi (Nothing Tougher Than This) — Star Sports with Genesis BCW

Mining and Extractive Industries

Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Not for Profit

#BeAGoodSamaritan — Savelife Foundation with Genesis BCW
RaceFor7 – Reframing Perceptions for ‘Rare’ — Organization For Rare Diseases India (ORDI) with First Partners
Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Public Sector/Government

Sweden India Sambandh - Swedish Royalty Visit to India — Embassy of Sweden with Kaizzen

Technology

Improving Access to Electric Mobility & Democratizing Technology and Mobility — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India
Launch of Reno 10X Zoom - Further Your Vision — OPPO Mobiles India Pvt Ltd with Genesis BCW
Samsung – As dynamic as the Indian Millennial — Samsung India with AvianWE

Travel & Leisure