2020 South Asia SABRE Awards Winners

The 2020 SABRE Awards South Asia winners were announced at the vritual SABRE Awards ceremony on October 30

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Finalists

2. Banega Swasth India, from Swachh to Swasth — RB with AvianWE
3. WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Diamond SABRE Awards

Business Leader of the Year

• Kiran Mazumdar-Shaw, Executive Chairperson – Biocon Limited

The SABRE Award for Superior Achievement in Brand-Building

• Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

• WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Research and Planning

• How India Borrows? — Home Credit India with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

• VENUE: Stay Connected on the Go! — Hyundai Motor India with First Partners

The SABRE Award for Superior Achievement in Creativity

• From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India, LAY'S with Edelman India

Practice areas

Business-To-Business Marketing

• Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners

Corporate Image

• WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Corporate Social Responsibility

• WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Crisis/Issues Management

• IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW

Digital Campaign

• Ford - Discover More with Poetry — Ford India Pvt. Ltd.
  

Employee Communications

• Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Financial Communications

• Team Cashless India — Mastercard with AvianWE

Integrated Marketing

• #AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE

Marketing to Consumers (New Product)

• Amazon Devices - #getsmartwithalexa Campaign — Amazon Devices with The PRactice

Marketing to Consumers (Existing Product)

• Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners

Media Relations

• adidas changing the perception of Kashmir, through the lens of football — adidas with Kaizzen

Public Affairs/Government Relations

• FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

Public Education

• Banega Swasth India, from Swachh to Swasth — RB with AvianWE

Social Media Campaign

• Ford - Discover More with Poetry — Ford India Pvt. Ltd.
  

Special Event

• Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide

Industry sectors

Associations

• FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

Consumer Products/Services

• Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Fashion & Beauty

• Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Financial & Professional Services

• Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Food & Beverage

• Born Colourless — Absolut India with AvianWE

Healthcare

• Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Industrial/Manufacturing

• Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners

Media, Arts & Entertainment

• Alternate Content, the new king to drive footfalls at the cinemas — PVR LTD with AvianWE

Mining and Extractive Industries

• Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Not for Profit

• Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Public Sector/Government

• Sweden India Sambandh - Swedish Royalty Visit to India — Embassy of Sweden with Kaizzen

Technology

• Improving Access to Electric Mobility & Democratizing Technology and Mobility — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India

Geographic

South/Southeast Asia

• DHL Logisticky — DHL