SABRE Awards South Asia 2021 Finalists

The 2021 SABRE Awards South Asia shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the SABRE Awards South Asia Awards Ceremony on 8 September. For further details please contact the PRCAI.  

Diamond SABRE Awards

The SABRE Award for Superior Achievement in Brand-Building

• #KeepGirlsInSchool — P&G Whisper with 20:20 MSL
• Bringing The World’s Best Stories in The Comfort of Your Couch With Disney + Hotstar — Disney + Hotstar with Ruder Finn India
• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW
• Dove Stop the Beauty Test — Hindustan Unilever Dove with MSL India
• Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners

The SABRE Award for Superior Achievement in Reputation Management

• Aluminium - Metal of India’s Future! — Vedanta Aluminium & Power with First Partners
• Amazon Seller PR Outreach 2021 — Amazon India with PCA (MSL)
• Living the Swabhiman Bharat Dream - ‘Vocal for Local’ — ITC Limited with First Partners
• Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners
• Partnering India for Naval Modernization — Rolls-Royce India with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

• #KeepGirlsInSchool — P&G Whisper with 20:20 MSL
• IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW
• Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners
• OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners
• Unstoppable Creta - Catapulting Hyundai to SUV Leadership in India! — Hyundai Motor India with First Partners

The SABRE Award for Superior Achievement in Creativity

• ICICI Bank introduced use of satellite data to power credit assessment of farmers — ICICI Bank
  
• Launching Condom Alliance Shaping markets, Opening minds — Condom Alliance with PR Pundit Public Relations
• Mangaldeep: Infusing spiritual strength to fight the pandemic! — ITC Limited with First Partners
• Rebuilding together — Booking.com with Six Degrees BCW
• The Magnificent Women of Vedanta and Their Machines — Vedanta Aluminium & Power with First Partners

Practice areas

Business-To-Business Marketing

• Aluminium - Metal of India’s Future! — Vedanta Aluminium & Power with First Partners
• CBRE: Resiliency Now — CBRE with Ruder Finn India
• Indian Merchants: Saluting the Covid-19 #RealHeroes — Pine Labs with Ruder Finn India
• Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners
• OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

Corporate Image

• Building a Better Life — Lodha Group with MSL India
• Kia, Creating A Movement That Inspires — Kia India
• Max the Vax — Uber India with Genesis BCW
  
• MI For India — Xiaomi with Ruder Finn India
• Samsung India 2.0 with #PoweringDigitalIndia — Samsung India Electronics with AvianWE

Corporate Social Responsibility

• #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW
• An Ode To Unsung Heroes - Lay's Heartwork — Lay's PepsiCo India with Edelman India
• From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Alexa with The PRactice
• Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

Crisis/Issues Management

• Amadeus Rethink Travel — Amadeus with Six Degrees BCW
• Covid-19 related relief measures undertaken by ICICI Bank — ICICI Bank
  
• IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW
• Learn with New — Education New Zealand with Ruder Finn India

Digital Campaign

• #AllyOfLove — OkCupid-India with PCA (MSL)
• #BackingWomenArtisans — American Express with Genesis BCW
• #KeepItReal — Pfizer Upjohn - Viagra with Organic by MSL
  
• Pepsi Generating Smiles for the Restaurant Community in Crisis — PepsiCo India with Edelman India

Employee Communications

• Connected for Impact — Deloitte India
• Guardian of the Compass - A Legal & Compliance campaign — India Medtronic
• Let’s Untag — Hardcastle Restaurants with AvianWE
• Reaching for the Stars — LM Wind Power with Genesis BCW

Employer Branding
Winner: Uber’s Tech Turnaround — Uber India with Genesis BCW

Financial Communications

• Indian Bank inspires small businesses with ‘MSME Prerana’ — Indian Bank with Veritas Reputation PR
• OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners
• Punjab National Bank 2.0 – The Mega Merger — Punjab National Bank with Perfect Relations
  
• Team Cashless India — Mastercard with AvianWE

Integrated Marketing

• #KeepGirlsInSchool — P&G Whisper with 20:20 MSL
• Festive Preparedness — Amazon India Operations with PCA (MSL)
  
• Home with Open Arms — Airbnb India with Edelman India
• Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India
• Switch Off Campaign — vivo India with Archetype Agency
  

Marketing to Consumers (New Product)

• #KeepGirlsInSchool — P&G Whisper with 20:20 MSL
• Eat Equal — Westlife Development with AvianWE
• Go-Beyond Podcast — Sony Pictures Networks India
• Meesho Reinforces the Survival Spirit of Women Micro-Entrepreneurs of Bharat — Meesho with Ruder Finn India
• The Rise of The Thar — Mahindra & Mahindra with Adfactors PR

Marketing to Consumers (Existing Product)

• adidas Originals #StanSmithForever — adidas India with PR Pundit
• ITC Nimyle FloorsRFun — ITC Nimyle with PR Pundit
• Learning Unlocked — Pearson with Genesis BCW
• Living Uninterrupted — APC by Schnieder Electric with Archetype Agency
• Making India sleep well — Sleepwell with Genesis BCW

Media Relations

• Nudging The Wrong High — Anheusuer Busch InBev
• Scam 1992: The Harshad Mehta Story — SonyLIV with AvianWe
• The Rise of The Thar — Mahindra & Mahindra with Adfactors PR
• Vedantu’s meteoric climb to a top EdTech brand in India — Vedantu Innovations with Archetype Agency
  

Public Affairs/Government Relations

• Building a robust blood transfusion ecosystem through public private partnership — Terumo BCT Europe N.V with Chase India
• Highlight the role of IP in combating the pandemic — GIPC (The Global Innovation Policy Center) with SPAG
• Securing India's Digital Payments Vision — The PCI Security Standards Council with FleishmanHillard India
• Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

Public Education

• Consciously Speaking: a conscious choice of words to break the chain of unconscious bias across gender and sexuality — AvianWE
• Dove Stop the Beauty Test — Hindustan Unilever Dove with MSL India
• Fighting Leprosy by Deepening Diagnostics with Trained Eyes — Sasakawa-India Leprosy Foundation(S-ILF) with First Partners
• Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India
• Voice for Justice — Free a Girl India with FleishmanHillard India

Social Media Campaign

• Pond's Googly Woogly Wooksh — Pond's with MSL India
• Rebuilding together — Booking.com with Six Degrees BCW
• Rule the New — Anheuser-Busch InBev Budweiser with MSL India

Special Event

• Bringing The World’s Best Stories in The Comfort of Your Couch With Disney + Hotstar — Disney + Hotstar with Ruder Finn India
• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW
• Mangaldeep: Infusing spiritual strength to fight the pandemic! — ITC Limited with First Partners
• Next Dimension- Connecting India like never before in the new ‘Phygital’ world — Hyundai Motor India with First Partners
• Social Fabric- an auction to aid artisans — Obeetee with Crosshairs Communication

Industry sectors

Associations

• #WeStandWithIndia – Building a path to recovery in collaboration with private healthcare — NatHealth – Healthcare Federation of India with AvianWE
• India Fit Raho — The Associated Chambers of Commerce and Industry with AvianWE
• Launching Condom Alliance Shaping markets, Opening minds — Condom Alliance with PR Pundit

Consumer Products/Services

• #KeepGirlsInSchool — P&G Whisper with 20:20 MSL
• Dettol Handwash Challenge — Reckitt with AvianWE
• Eat Equal — Westlife Development with AvianWE
• Learning Unlocked — Pearson with Genesis BCW
• Living the Swabhiman Bharat Dream - ‘Vocal for Local’ — ITC Limited with First Partners

Fashion & Beauty

• Dove Stop the Beauty Test — Hindustan Unilever Dove with MSL India
• Salon Solidarity Programme — L'Oréal India with Genesis BCW

Financial & Professional Services

• #BackingWomenArtisans — American Express with Genesis BCW
• #ConsumerTracker: Unraveling the State of Indian Consumer — Deloitte India with AvianWE
  
• Connected for Impact — Deloitte India
• Indian Bank inspires small businesses with ‘MSME Prerana’ — Indian Bank with Veritas Reputation PR
• OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

Food & Beverage

• #DrinkWiser — AB InBev
• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW
• Mountain Dew Salutes India’s Resilient Spirit — PepsiCo India with Edelman India
• Nudging The Wrong High — Anheusuer Busch InBev
• Pepsi Generating Smiles for the Restaurant Community in Crisis — PepsiCo India with Edelman India

Healthcare

• #KeepItReal — Pfizer Upjohn - Viagra with Organic by MSL
  
• Dettol Handwash Challenge — Reckitt with AvianWE
• Fighting Leprosy by Deepening Diagnostics with Trained Eyes — Sasakawa-India Leprosy Foundation(S-ILF) with First Partners
• Kids fight the good fight. And win! — Roche Diabetes Care with Edelman India
• Allergy Free India — Sanofi with GCI Health India

Industrial/Manufacturing

• Aluminium - Metal of India’s Future! — Vedanta Aluminium & Power with First Partners
• Netafim India – Tip of the day — Netafim India with Perfect Relations
  
• Partnering India for Naval Modernization — Rolls-Royce India with First Partners
• The Magnificent Women of Vedanta and Their Machines — Vedanta Aluminium & Power with First Partners

Media, Arts & Entertainment

• BookMyShow #UnlockingEntertainment – Picture Abhi Baaki Hai — BookMyShow with Genesis BCW
• Bringing The World’s Best Stories in The Comfort of Your Couch With Disney + Hotstar — Disney + Hotstar with Ruder Finn India
• Celebration called family - Wagle Ki Duniya show launch — Sony SAB with Weber Shandwick
• India Cares-Lifting the spirit of people with the power of Music #IndiaFightsCorona — Indian Singer's Rights Association with Kaizzen
• Stand For Safety — Bumble India with Ruder Finn India

Mining and Extractive Industries

• Aluminium - Metal of India’s Future! — Vedanta Aluminium & Power with First Partners
• Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners
• The Magnificent Women of Vedanta and Their Machines — Vedanta Aluminium & Power with First Partners

Not for Profit

• #Good Grief - A Campaign by Pallium India — Pallium India with The PRactice
• Enhancing awareness on blood-safety towards managing Thalassemia — TPAG (Thalassemia Patients Advocacy Group) with SPAG
• HUL supports India's fight against Covid-19 — Hindustan Unilever with Six Degrees BCW
• Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India
• Voice for Justice — Free a Girl India with FleishmanHillard India

Public Sector/Government

• Highlight the role of IP in combating the pandemic — GIPC (The Global Innovation Policy Center) with SPAG
• IIM Sambalpur - Effective Brand Building During Pandemic — Indian Institute of Management Sambalpur with Perfect Relation
• Indian Bank inspires small businesses with ‘MSME Prerana’ — Indian Bank with Veritas Reputation
• Learn with New — Education New Zealand with Ruder Finn India
• Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India

Technology

• From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Alexa with The PRactice
• OPPO: Power of 5 — OPPO with RF Thunder
• Uber’s Tech Turnaround — Uber India with Genesis BCW
• MI For India — Xiaomi with Ruder Finn India
• Zoom - Connecting Lives — Zoom Video Communications with Candour Communications

Travel & Leisure

• Home with Open Arms — Airbnb India with Edelman India
• IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW
• Max the Vax — Uber India with Genesis BCW
  
• Rebuilding together — Booking.com with Six Degrees BCW
• Suryagarh Jaisalmer —Suryagarh Jaisalmer with PR Pundit

Geographic

International

• Highlight the role of IP in combating the pandemic — GIPC (The Global Innovation Policy Center) with SPAG
• ICICI Bank’s ‘Infinite India’, online platform for foreign companies setting up operations in the country — ICICI Bank
  
• Reaching for the Stars — LM Wind Power with Genesis BCW