SABRE Awards South Asia 2023 Finalists

The 2023 SABRE Awards South Asia shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the SABRE Awards South Asia Awards Ceremony on 31 August in Mumbai. For further details please contact the PRCAI.

Diamond SABRE Awards

CEO of the Year

Winner will be announced during the ceremony

Company of the year

A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)
Re-Imagining PR at Godrej Industries — Godrej Industries and Associated Companies with Godrej Corporate Brand & Communications Team

The SABRE Award for Superior Achievement in Brand-Building

#RunForZeroHunger — Vedanta Limited with Avian WE
Green Yodha- A Sustainability Initiative by Schneider Electric — Schneider Electric with Adfactors PR
‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners
Mobile Premier League: Player-First — Mobile Premier League (MPL)
The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

The SABRE Award for Superior Achievement in Reputation Management

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
#SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners
Aditya Birla Group: Visionary Leader Drives Consistent and Remarkable Growth and Shapes a New Narrative — Aditya Birla Group with Adfactors PR
Green Yodha- A Sustainability Initiative by Schneider Electric — Schneider Electric with Adfactors PR
The Stars of Urban Company — Urban Company with H+K Strategies

The SABRE Award for Superior Achievement in Research and Planning

Are Some Women Their Own Glass Ceiling? — India Leaders for Social Sector (ILSS) with First Partners
Changing Lives, One Service at a Time — Urban Company with H+K Strategies
Come Let's Clean — Urban Company with H+K Strategies
Godrej Food Trends Report 2022 — Godrej Industries with Godrej Corporate Brand & Communications Team
Mobile Premier League: Player-First — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Measurement and Evaluation

A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)
Changing Lives, One Service at a Time — Urban Company with H+K Strategies
‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners
Making Indian Villages Climate Smart — ITC Limited with First Partners
The Stars of Urban Company — Urban Company with H+K Strategies

The SABRE Award for Superior Achievement in Creativity

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
Come Let's Clean — Urban Company with H+K Strategies
Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW
Green Dot For Progress — Bill & Melinda Gates Foundation with Organic by MSL
The Missing Chapter — P&G Whisper with 20:20 MSL

Practice areas

Business-To-Business Marketing

Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group India
Making Slack the ‘OG’ of Workplace Collaboration — Slack with Archetype
Reimagining ecommerce for Bharat — ONDC with Value 360 Communications
Simplifying Technology for Local Indian Merchants — Shopify with Value 360 Communications
Unraveling the AI enigma with Findability Sciences — Findability Sciences with Ruder Finn India

Corporate Image

125 Years — Godrej & Boyce with Avian WE
5G is Coming — Nokia India with Kommune Brand Communications
Buckle Up Young India - Be The Better Guy! — Hyundai Motor India with First Partners
Oyo For All — Oyo Rooms with Avian WE
Storytelling That’s All ‘About Amazon’ — Amazon India with Avian WE

Corporate Culture & Change

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)
Are Some Women Their Own Glass Ceiling? — India Leaders for Social Sector (ILSS) with First Partners
‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners
Stronger Together — Amazon India with Hill+Knowlton Strategies

Corporate Social Responsibility

#RunForZeroHunger — Vedanta Limited with Avian WE
Asian Paints Mumbai Urban Art Festival — Asian Paints with Madison PR
Making Indian Villages Climate Smart — ITC Limited with First Partners
Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)

Crisis/Issues Management

Beating the odds - WazirX — WazirX with Value360 Communications
Catalysing India to become self-reliant for semiconductor manufacturing in India — India Electronic and Semiconductor Association (IESA) with Value360 Group
Creating PR Opportunities in Crisis — Vistara - Tata Sia Airlines with Adfactors PR
Fighting the Betting Menace in India — Mobile Premier League (MPL)
I-Clean – Transforming Rural Lives and Livelihoods — Syngenta India

Digital and Social Media Campaign

#GelusilLoAcidityGo — Pfizer India with Organic by MSL
Democratising Courage In The World’s Largest Democracy – A Mountain Dew Story — Mountain Dew with Edelman India
Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW
MPL Sports - Har Fan Ki Jersey — Mobile Premier League (MPL)
Oreo #BringBack2011 — Mondelez India with MSL

Diversity Communications

Creating an Equitable Workforce — VMware India with AvianWE
DEI — Prime Video
MPL Sports - Har Fan Ki Jersey — Mobile Premier League (MPL)
Not just Fantasy! Online games an equalizer for sporting women — Games24x7 (My11Circle) with First Partners
W-Inclusive by Godrej Properties — Godrej Industries Limited with Corporate Brand and Communications team, Godrej Industries Limited

Employee and Workforce Engagement

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
The Stars of Urban Company — Urban Company with H+K Strategies
Vistara’s Culture Credo — Vistara - Tata Sia Airlines with Adfactors PR

Employer Branding

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
AR Sorting Hat — Vedanta Aluminium
Come Let's Clean — Urban Company with H+K Strategies
‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners

Financial and IPO Communications

From Legacy to modernity: TMB Securing investor interest — Tamilnad Mercantile Bank Limited with Adfactors PR
The Power of Two — PVR INOX with AvianWE

Integrated Marketing

Democratising Courage In The World’s Largest Democracy – A Mountain Dew Story — Mountain Dew with Edelman India
Engineering Change — Gillette India with Genesis BCW
Farzi — Prime Video
The Delicious Design Project — Glenmorangie with PR Pundit Public Relations

Marketing to Consumers (New Product)

adidas Originals by Parley — adidas India with PR Pundit Public Relations
Great India Drive 2023 – Commemorating 75 years of India’s Independence — Hyundai Motor India with First Partners
Make Every Step Spotless — Philips with Ruder Finn India
The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW
Transform The Night — Oppo India with RF Thunder

Marketing to Consumers (Existing Product)

#Glocal – German Technology and Made in India products — BSH Home Appliances with Genesis BCW
Come and Say G'day — Tourism Australia with MSL India
Engage Suddenly for Engage On, Pocket Sized Perfumes — ITC Engage with PR Pundit
Not just Fantasy! Online games an equalizer for sporting women — Games24x7 (My11Circle) with First Partners
Pen Drive for Mobile - SanDisk Dual Drive — Western Digital with Archetype

Media Relations

Breaking the norm, #LollaIndia takes Asia by storm — BookMyShow with Genesis BCW
Building India's Sports Tech Titan — Dream Sports with MSL India
Joytown — BMW Group India with NA
Škoda Slavia - The Car is Back — Škoda Auto India with MSL NCC

Public Affairs/Government Relations

Fighting the Betting Menace in India — Mobile Premier League (MPL)
Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications
New Starts With You — Education New Zealand with Ruder Finn India
The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks by Goodknight — Godrej Industries with Godrej Corporate Brand & Communications Team

Public Education

Arogya City Bengaluru — Arogya World with The PRactice
Be The Change For TB — Johnson & Johnson India with Avian WE
Guardians of the Heart — Manipal Health Enterprises Private Limited with Concept Public Relations India Limited
Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)

Special Event

All that wins is not Cricket - Commonwealth Games — Sony Sports Network with MSL India
Bayer-Run Blue Campaign — Bayer with Edelman India
Empowering the future of automobile engineering — Godrej & Boyce
The Atal Tinkering Labs Marathon: Inspiring India to Cultivate 'Neoteric Innovators' — Niti Aayog with Avian WE
The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

Technology Integration in Communications

175 Re-Played — Bharti Airtel with Genesis BCW
Engineering Your Dreams - "DreamVerse: NFT Campaign — House of Hiranandani with Madchatter Brand Solutions
Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW
MakeMyTrip Launches Limited Edition Non-Fungible Tokens (NFTs) — MakeMyTrip

PR Aspirant/Student of the Year

PRime Your Future: #NotOneSizeFitsAll — PRCAI with XIC Mumbai
WeArePR — Janvi Chaturvedi (Indian Institute of Mass Communication)
#WeArePR: A Step Ahead — Kenny Sikri, Xavier Institute of Communications with PRCAI

Industry sectors

Associations

#AsliGamer — E-Gaming Federation with Avian WE
"Abortion - A Right to Healthcare and Autonomy" — Pratigya Campaign with Hill+Knowlton Strategies
Catalysing India to become self-reliant for semiconductor manufacturing in India — India Electronic and Semiconductor Association (IESA) with Value360 Group
Sabka Haq Swachhta — NFSSM Alliance with Avian WE
The journey of building HAI as the Voice of India’s Hospitality Industry — Hotel Association of India with Consocia Advisory

Consumer Products/Services

Engineering Change — Gillette India with Genesis BCW
KFC Kshamata | #SpeakSign — KFC India with Edelman India
Mobilising India for a Better Tomorrow — Ola with Ruder Finn India
The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks by Goodknight — Godrej Industries with Godrej Corporate Brand & Communications Team
The Stars of Urban Company — Urban Company with H+K Strategies

Fashion & Beauty

Aveda X Nykaa Salon Launches in India — Aveda with PR Pundit
Forest Essentials Yuvati Selection - Because Your Dreams Matter — Forest Essentials with PR Pundit
Pamper That Pout — Vaseline, Hindustan Unilever Limited with MSL Group
Saritoria - To you, with preloved — Saritoria with PR Pundit

Financial & Professional Services

Empowering every Indian with Financial Protection — Max Life Insurance Company Limited with Edelman India
Future Generali Stands with Pride by Redefining Family — Future Generali India Insurance with Concept BIU
Kotak Katha — Kotak with Avian WE

Food & Beverage

5 Stars Everywhere — Mondelez India with MSL
Godrej Food Trends Report 2022 — Godrej Industries with Godrej Corporate Brand & Communications Team
Millets on the Plate — ITC’s Hotel Group with First Partners
Oreo #BringBack2011 — Mondelez India with MSL
The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

Healthcare

"Abortion - A Right to Healthcare and Autonomy" — Pratigya Campaign with Hill+Knowlton Strategies
Be The Change For TB — Johnson & Johnson India with Avian WE
Berok Zindagi 5.0 — CIPLA with GCI Health India
Eyva - The non-evasive tech — Bluesemi with Value360 Group
Otrivin: Pollution Capture Pencils — Haleon (GSK) with Genesis BCW

Industrial/Manufacturing

#SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners
120 years of GE in India — General Electric (GE)
Joytown — BMW Group India
The Addverb Story: Making Businesses Future Ready — Addverb with Kaizzen

Media, Arts & Entertainment

Asian Paints Mumbai Urban Art Festival — Asian Paints with Madison PR
Mukhbir: The Story of a Spy — Zee5 with Chase India
P&G #WeSeeEqual Summit 2022 — P&G India with Madison Public Relations
Prime Video Presents India — Prime Video
Redraw Your World — Cartoon Network with Allison+Partners

Mining and Extractive Industries

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa — Vedanta Sesa Goa with First Partners
#SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners
Cairn Oil & Gas, Vedanta — Cairn Oil & Gas, Vedanta
Embracing Gender Neutrality — Hindustan Zinc Limited (HZL) with Concept PR

Not for Profit

"Abortion - A Right to Healthcare and Autonomy" — Pratigya Campaign with Hill+Knowlton Strategies
Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications
Sabka Haq Swachhta — NFSSM Alliance with Avian WE
Swasth Jeevan Ki Aur — Global Alliance For Improved Nutrition (GAIN) with Hill+Knowlton Strategies
UdyamStree Campaign — EdelGive Foundation with Chase Avian Communications

Public Sector/Government

#60SaalEkSaath — Delegation of the European Union to India and Bhutan with Avian WE
Envisioning an inclusive clean energy transition for India — Smart Power India with On Purpose
The Atal Tinkering Labs Marathon: Inspiring India to Cultivate 'Neoteric Innovators' — Niti Aayog with Avian WE

Startup Communications

Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)
Organising the Unorganised Agriculture Sector — nurture.farm with Value 360 Communications

Technology