SABRE Awards South Asia 2022 Finalists

The 2022 SABRE Awards South Asia shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the SABRE Awards South Asia Awards Ceremony on 28 July. For further details please contact the PRCAI.

Diamond SABRE Awards

Company of the year

Company of the year — mondelez india
Godrej Industries — Godrej Industries

The SABRE Award for Superior Achievement in Brand-Building

Amazon India- The Great Indian Festival #KhushiyonKiTayyari I An incredible journey carrying the dreams, aspirations, happiness, and smiles of the sellers to meet customers across the country — Amazon.in with AvianWE
Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
Originals Keep Moving — Skechers South Asia with Adfactors PR
Power Your Future — WazirX NFT with Ruder Finn India
Telling New India's Story at Expo 2020 Dubai — Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide

The SABRE Award for Superior Achievement in Reputation Management

Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Committed To Serve — Ford India
Making A 6E Recovery — InterGlobe Aviation (IndiGo) with Genesis BCW
Waging a War Against Single-Use Plastics — ITC Limited with First Partners
'Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Research and Planning

India Fights Back – From Deferring to Demanding — Home Credit India with First Partners
LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — Care India with AvianWE

The SABRE Award for Superior Achievement in Measurement and Evaluation

All-New Tata Safari: The Return of An Icon — Tata Motors Limited with Concept BIU
Not Just a Brand New Car - Škoda Kushaq — Škoda Auto India
Waging a War Against Single-Use Plastics — ITC Limited with First Partners
‘Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners
‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners

The SABRE Award for Superior Achievement in Creativity

#BoycottBoycut — BBLUNT with Godrej Consumer Products Schbang
#PoochnaZarooriHai - Criminal Justice: Behind Closed Doors — Disney+ Hotstar with Ruder Finn India
Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — Care India with AvianWE
The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW

Practice areas

Business-To-Business Marketing

Hard Hat Challenge - Uplifting Women In STEM field — Vedanta Aluminum with Weber Shandwick
LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
The future is what we make it. — Honeywell with Adfactors PR

Corporate Image

Best Management of Crisis — BharatPe with AvianWE
Committed To Serve — Ford India
Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
Unlock Potential for The New You — Education New Zealand with Ruder Finn India
Waging a War Against Single-Use Plastics — ITC Limited with First Partners

Corporate Culture & Change

Winner: Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners

Corporate Social Responsibility

#ChangeTheStory — ACC Limited and Ambuja Cements with Adfactors PR
#LeaveNoOneBehind — Harpic World Toilet College with AvianWE
Desh ka kulhad — Tata Tea Premium with Adfactors PR
Nand Ghar — Vedanta Limited
The Brave Chain Campaign — Brookfield Properties with Adfactors PR

Crisis/Issues Management

Best Management of Crisis — BharatPe with AvianWE
Committed To Serve — Ford India
CREDAI: From HomeRenting to HomeBuying — CREDAI (Confederation of Real Estate Developers Associations of India) with MSL
gelatin crisis case study — mondelez india
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Digital and Social Media Campaign

#DekhteRehJaoge — Johnson and Johnson Vision
#DeliverThanks — Amazon India with Organic by MSL
#LeaveNoOneBehind — Harpic World Toilet College with AvianWE
#TaaziSaansTaaziSoch — Center fresh with PR Pundit
Momo Mia! Influencer Campaign — Pizza Hut India with Archetype India

Diversity Communications

Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Thums Up #TaanePalatDe — Coca-Cola India with MSL Group
VMinclusion Taara — VMware India with AvianWE

Employee and Workforce Engagement

#VForVaccine — Vistara
Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Go Beyond Grow Beyond Be the Impact — Marico with SPAG

Employer Branding

Go Beyond Grow Beyond Be the Impact — Marico with SPAG
Hard Hat Challenge - Uplifting Women In STEM field — Vedanta Aluminum with Weber Shandwick

Financial and IPO Communications

‘Crypto’ The Digital Gold — Unocoin with MediaMantra
Protect & Save — ICICI Prudential Life Insurance Company
Winning over Investors for RateGain — RateGain Travel Technologies with Adfactors PR
‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners

Integrated Marketing

Desh ka kulhad — Tata Tea Premium with Adfactors PR
Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
FreshToHome: Delighting India with the freshest meat online — FreshToHome with Kaizzen
Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
It's Kind of Delicious and Wonderful — Glenmorangie with PR Pundit

Marketing to Consumers (New Product)

Building Expertise Through Hope — Roche with SPAG
KFC Biryani - The ‘Dumdaar Jodi’ — KFC India with Edelman India
Mentos #SayHello — Mentos with PR Pundit
Power Your Future — WazirX NFT with Ruder Finn India
‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners

Marketing to Consumers (Existing Product)

#AbHarDinHuaAasan — Amazon India with AvianWE
Cinthol Original: A Doctor Recommended Soap — Cinthol with Godrej Consumer Products
Krunch Khao, Punch Dikhao (Eat Krunch, Throw A Punch) — Britannia Industries Limited with GenesisBCW
Riding The EV Two-Wheeler Tide — Ather Energy with Six Degrees BCW
Thums Up #TaanePalatDe — Coca-Cola India with MSL Group

Media Relations

#PoochnaZarooriHai - Criminal Justice: Behind Closed Doors — Disney+ Hotstar with Ruder Finn India
#WakeUpToGoodSleep — ResMed with Allison+Partners
Desh ka kulhad — Tata Tea Premium with Adfactors PR
Pepsi Says, ‘Bella Ciao’ To Money Heist — PepsiCo India with Edelman India
ReshaMandi - Weaving a Common Thread for all Stakeholders — ReshaMandi with The PRactice

Public Affairs/Government Relations

#NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
City-to-City Covid-19 Learning Exchange platform (CoVLEx) — PSI- USAID with SPAG
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
Waging a War Against Single-Use Plastics — ITC Limited with First Partners
‘Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners

Public Education

#ChangeTheStory — ACC Limited and Ambuja Cements with Adfactors PR
#LeaveNoOneBehind — Harpic World Toilet College with AvianWE
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
Waging a War Against Single-Use Plastics — ITC Limited with First Partners

Special Event

Amazon India- The Great Indian Festival #KhushiyonKiTayyari I An incredible journey carrying the dreams, aspirations, happiness, and smiles of the sellers to meet customers across the country — Amazon.in with AvianWE
IKEA’s First city store in Worli, India — IKEA with Six Degrees BCW
Tata Tea Chakra Gold — Tata Consumer Products with Adfactors PR
Telling New India's Story at Expo 2020 Dubai — Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide
The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW

Technology Integration in Communications

#GiottusSeedsTrust — Giottus Cryptocurrency Exchange with Genesis BCW
‘Crypto’ The Digital Gold — Unocoin with MediaMantra
CoinDCX-Decrypting the crypto — CoinDCX with Veritas Reputation PR
Da-bangggg inroads into Bollywood NFTs — BollyCoin with Value 360 Communications
WazirX - Front-running Crypto trading for 'Bharat' — WazirX with Value 360 Communications

PR Aspirant/Student of the Year

#lookup — Zomato
#PushtheLimits — Cult Fit
Make it Yours *too — Netflix
Rangrez — Phool

Industry sectors

Associations

#NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
Don't Forget Leprosy! Voicing A Desperate Plea for Attention amidst Pandemic — Sasakawa India Leprosy Foundation (SILF) with First Partners
Launch of Indian Space Association (ISpA) — Indian Space Association (ISpA) with Kommune Brand Communications
WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India — NatHealth with AvianWE

Consumer Products/Services

Cinthol Original: A Doctor Recommended Soap — Cinthol with Godrej Consumer Products
Decoding The Future of Work - #FindTheBalance — LinkedIn with Current Global
Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
Not Just a Brand New Car - Škoda Kushaq — Škoda Auto India
Waging a War Against Single-Use Plastics — ITC Limited with First Partners

Fashion & Beauty

#BoycottBoycut — BBLUNT with Godrej Consumer Products Schbang
Originals Keep Moving — Skechers South Asia Pwith Adfactors PR
uniqlo's largest store launch uniqlo.com — UNIQLO India with PR Pundit

Financial & Professional Services

#BackingWomenArtisans — American Express with Six Degrees BCW
CoinDCX-Decrypting the crypto — CoinDCX with Veritas Reputation PR
India Fights Back – From Deferring to Demanding — Home Credit India with First Partners
Post Generation Rent — Godrej Capital with Adfactors PR
Protect & Save — ICICI Prudential Life Insurance Company

Food & Beverage

Desh ka kulhad — Tata Tea Premium with Adfactors PR
It's Kind of Delicious and Wonderful — Glenmorangie with PR Pundit
Lay's Spreads The Magic with Paper Thin, Wafer Thin - Lay's Wafer Style — Lay's, PepsiCo India with Edelman India
Momo Mia! Influencer Campaign — Pizza Hut India with Archetype India
Pepsi Says, ‘Bella Ciao’ To Money Heist — PepsiCo India with Edelman India

Healthcare

#WakeUpToGoodSleep — ResMed with Allison+Partners
‘Be the Change for TB’ — Johnson & Johnson India with AvianWE
Berok Zindagi (Unstoppable Life) — Cipla Limited with GCI Health India
Building Setu to connect with unconnected at the time of need : Story of XraySetu — Artpark with Value 360 Communications
WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India — NatHealth with AvianWE

Industrial/Manufacturing

Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Enriching farmer lives #InItForFarmers — Corteva Agriscience with Hill+Knowlton Strategies
‘People of Metal’ – Saga of Survival and Triumph — Vedanta Aluminium with First Partners
Waging a War Against Single-Use Plastics — ITC Limited with First Partners
‘Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners

Media, Arts & Entertainment

#PoochnaZarooriHai - Criminal Justice: Behind Closed Doors — Disney+ Hotstar with Ruder Finn India
Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with Khabri — Khabri with Value 360 Communications
Mohenjo-daro to Kalahandi - Reviving an Indus Valley Art Form — Vedanta Aluminium with First Partners
PVR Cares Campaign — PVR with AvianWE
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Mining and Extractive Industries

Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Hard Hat Challenge - Uplifting Women In STEM field — Vedanta Aluminum with Weber Shandwick
Mohenjo-daro to Kalahandi - Reviving an Indus Valley Art Form — Vedanta Aluminium with First Partners
Nand Ghar — Vedanta Limited
‘People of Metal’ – Saga of Survival and Triumph — Vedanta Aluminium with First Partners

Not for Profit

#NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
CREDAI: From HomeRenting to HomeBuying — CREDAI (Confederation of Real Estate Developers Associations of India) with MSL
Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — Care India with AvianWE
Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
UdyamStree Campaign — EdelGive with Chase India

Public Sector/Government

Project Mel Milaap : Meeting IIT at BHU — IIT-BHU with Scroll Mantra
Unlock Potential for The New You — Education New Zealand with Ruder Finn India

Startup Communications

Bridging the gap between Sports & E-Gamers in India beyond Metros — Fantasy Akhada with Value 360 Communications
Power Your Future — WazirX NFT with Ruder Finn India
Saving planet Earth with New Energy Solutions to beat Global Warming — Offgrid Energy Labs with First Partners
‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners

Technology

#JustAskAmitji - Amazon Alexa Celebrity Voice Launch — Amazon Alexa with The PRactice
Powering enterprise digital transformation journeys with Infosys Cobalt — Infosys with Edelman India
The future is what we make it. — Honeywell with Adfactors PR
Windows 11: Breaking Boundaries — Microsoft India with Edelman India
‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners

Travel & Leisure

Making A 6E Recovery — InterGlobe Aviation (IndiGo) with Genesis BCW
Rebuilding Passenger Confidence — Vistara
Rediscovering India with Agoda — Agoda with Archetype
The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW
Unlocking travel in the post-pandemic era: OYO — OYO with AvianWE

Geographic

India

Committed To Serve — Ford India
Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
Waging a War Against Single-Use Plastics — ITC Limited with First Partners
Windows 11: Breaking Boundaries — Microsoft India with Edelman India

South/Southeast Asia