2018 EMEA In2 SABRE Award Winners
Charting the future of public relations

2018 IN2 SABRE Awards EMEA winners

More than 25 public relations firms from across the EMEA region were presented with In2 SABRE Awards during our In2 Innovation Summit at the National Maritime Musuem in Amsterdam on 23 May.

The In2 SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.

 

2018 IN2 SABRE Award EMEA Winners

BEST IN DIGITAL/PRINT CONSUMER MEDIA (EARNED)
WINNER:
The 72 Hour Cabin—Visit Sweden with Prime Weber Shandwick (lead agency) and Nice One (production company)
CERTIFICATES OF EXCELLENCE:
Blood Normal—Libresse with Ketchum and Myriad PR
Robots Rock the Nurseries: How Dash Educated Germans on Digitizing the Next Generation—Wonder Workshop
Rwanda Reborn - Changing Perceptions—Rwanda Tourism / Rwanda Development Board with The PC Agency 
Totes IKEA—IKEA with Hope&Glory

BEST IN DIGITAL/PRINT B2B MEDIA (EARNED)
WINNER:
Introducing Jane Whittaker, COO and CTO of Keystone Games—Keystone 
Games with Big Ideas Machine
CERTIFICATE OF EXCELLENCE:
How Unique is Your Name—GBG with Hotwire

BEST IN BROADCAST MEDIA (EARNED)
WINNER:
Oil Alert Wadden Sea—Rijkswaterstaat with Maatschap voor Communicatie and  Leene Communicatie en VormVijf
CERTIFICATES OF EXCELLENCE:
8TH INTERNATIONAL FORUM ON FOOD AND NUTRITION—Barilla Center for Food and Nutrition – BCFN with INC Istituto Nazionale per la Comunicazione
Expo 2017 Astana—Expo 2017 Astana with Mikhailov & Partners. Communications Advisors
Now Starring Robots!—UBTECH with Kaizo
Postcards from the Past: A Story of the People Who Conquered Time and Space—The Museum of Cosmonautics
 
BEST IN PRODUCT REVIEWS (EARNED)
WINNER:
Posture Straight Talk—Upright Technologies with Kaizo
CERTIFICATES OF EXCELLENCE:
Jump into the WONDERBOOM Experience—Ultimate Ears with LVTPR
Product PR: SONY WH-1000XM2—Sony Electronics

BEST EARNED MEDIA WITH INFLUENCERS + COMMUNITIES
WINNER:
Check Your Balls—Young Cancer / Ung Cancer with Cohn & Wolfe
CERTIFICATES OF EXCELLENCE:
Finlandia by Forest Machines—Neste and Ponsse with Kurio
Jump into the WONDERBOOM Experience—Ultimate Ears with LVTPR
Magnum Pyjama Party—Unilever with Glasnost
Unboxing Amazon¬—Amazon Slovakia with SKPR STRATEGIES 

BEST PERSUASIVE CONTENT
WINNER:
Cyberbullying: Not Okay—The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin and Hinda Fahre.
CERTIFICATES OF EXCELLENCE:
#ZeroInjuries: We Have No One to Lose—The Norwegian Labour Inspection Authority with Geelmuyden Kiese
Boys Do Cry—Axe - Unilever Turkey with Golin Istanbul
Gender Neutral Titles—HSBC with Weber Shandwick
If I was Minister of Social Affairs—The Swedish Childhood Cancer Foundation with Narva

BEST CONTENT CREATION FOR MEDIA SITES (EARNED)
WINNER:
NOW TV Gets Grimey For The Walking Dead—NOW TV with Fever PR
CERTIFICATES OF EXCELLENCE:
Hidden Treasures of Creativity—Adobe with Golin
Kiss & Fly—Virgin Atlantic with Weber Shandwick
Sanitarios Project: A Plan to Reach Young Health Professionals—A.M.A Seguros with LLORENTE & CUENCA
Sound So Loud You Can See It—Sony with Hope&Glory

BEST CONTENT CREATION FOR MEDIA SITES (PAID)
WINNER:
Trust in Education—The Danish National Union of Upper Secondary School Teachers (Gymnasielærernes Lærerforening – GL) with Geelmuyden Kiese Denmark
CERTIFICATES OF EXCELLENCE:
Orchestra of Taste—Hubert J.E. with SEESAME Communication Experts
Rompetrol Kitchen—KMG International/ Rompetrol with GMP PR

BEST INFLUENCER PROGRAMS + ENDORSEMENTS (PAID)
WINNER:
#dotknijemocji—Canon Poland with dfusion communication
CERTIFICATES OF EXCELLENCE:
#EstyForYou—Etsy with Alfred
#LETSWOW - Lidl x Heidi Klum Fashion Collection—Lidl Stiftung & Co KG  with Häberlein & Mauerer Berlin, Germany - Global lead PR, influencer, event  ddb Berlin, Germany - Global lead ATL
Henke Lundqvist's Hair-Raising Competition—Procter & Gamble with Jung Relations / FLX
Ukrainians Learn Smart Economy—P&G Ukraine with BE-IT Agency

BEST MEDIA PARTNERSHIP
WINNER:
Philips Hue Finds Its VOICE—Philips Lighting UK withKetchum, Havas and Pelling
CERTIFICATES OF EXCELLENCE:
Clash of Powertrains: How to Electrify a 100 Per Cent Petrolhead Community.—EnBW Energie Baden-Württemberg AG with Ketchum Pleon GmbH
Expo 2017 Astana—Expo 2017 Astana with Mikhailov & Partners. Communications Advisors 

BEST IN DIGITAL MARKETING/ADVERTISING
WINNER:
Sleep to Snow—Caledonian Sleeper with Weber Shandwick
CERTIFICATES OF EXCELLENCE:
Destination Grandmother—Avinor with Geelmuyden Kiese
MewTube: Black Friday for Argos—Argos with Hope&Glory
Skrei 360—Norwegian Seafood Council with Narva and Ivar Stockholm 
The Kavli Trust Presents: The Good News—The Kavli Trust with Nucleus AS 

BEST USE OF INTEGRATED SOCIAL MEDIA
WINNER:
Life Uncensored—Pfizer with Ogilvy South Africa
CERTIFICATES OF EXCELLENCE:
#PowerOfFrozen—Iceland Foods with Tangerine Communications
Cyberbullying: Not Okay—The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin and Hinda Fahre.
Philips Hue Finds Its VOICE—Philips Lighting UK with Ketchum, Havas, and Pelling
The Place to Bee—Cisco with Chime Tech

BEST USE OF SOCIAL NETWORKS
WINNER:
Tabatha: The Think.Act.Breathe Chatbot—Boehringer Ingelheim with Cohn & Wolfe
CERTIFICATES OF EXCELLENCE:
#AutumnLive—Facebook with De Issuemakers
#CARBONARADAY—AIDEPI
@DangerousSnail25 has a secret...—Bayer with Red Consultancy
Don't Tell Martti—Crisis Management Initiative (CMI) with Miltton, Miltton Creative and Cocoa Mediaproductions

BEST USE OF VIDEO NETWORKS
WINNER:
MewTube: Black Friday for Argos—Argos with Hope&Glory
CERTIFICATES OF EXCELLENCE:
#ISeeMore—The Institution of Engineering and Technology with Tin Man
Biased Sports Commentators—Oddset with Jung Relations / DDB
Kaan’s Stream Store - The World’s First Livestream Store—ABN AMRO with NewsLab, Buutvrij and UM
The Kavli Trust Presents: The Good News—The Kavli Trust with Nucleus AS

BEST USE OF PHOTO NETWORKS
WINNER:
#LookBackAtNikon—Nikon with Brands2Life

BEST USE OF BLOGS
WINNER:
Digital Empowers—Tata Consultancy Services  
CERTIFICATES OF EXCELLENCE:
Bosch Showcases the Future of Autosports in Russia—Bosch with Buman Media
Bringing Influencers Together with Brand Journalism—equensWorldline with LEWIS Global Communications 

BEST IN CROWDSOURCING & CO-CREATING
WINNER:
Bright Minds Challenge—Royal DSM with SalterbaxterMSLGroup
CERTIFICATES OF EXCELLENCE:
Look, a Stork! —Enel Romania with MSL The Practice
Think Toddler Sized—Infant & Toddler Forum

BEST IN REAL-TIME ENGAGEMENT
WINNER:
THE GREAT CZECH PRESIDENTIAL DUEL—MICHAL HORACEK, CZECH PRESIDENTIAL CANDIDATE with Ewing Public Relations, s.r.o.
CERTIFICATES OF EXCELLENCE:
April Fools' Day with Airbnb—Airbnb with Grayling
KFC Black Fried Day—KFC with Ogilvy South Africa
National Trust wins #EdBallsDay —National Trust
The Saviour: A Glass of Water Against Sexual Harassment—The Norwegian Labour Inspection Authority with Geelmuyden Kiese

BEST MEME/VIRAL CAMPAIGN
WINNER:
BK LOVING "IT"—BURGER KING Deutschland GmbH with Emanate GmbH and Grabarz & Partner Werbeagentur GmbH
CERTIFICATES OF EXCELLENCE:
Finlandia by Forest Machines—Neste and Ponsse with Kurio
Ford KSA: Women in the Driving Seat—Ford Middle East with ASDA’A Burson-Marsteller
Game of Throws—IKEA with Hope&Glory
It Won't Happen To Me—The Danish Safety Technology Authority with Holm Kommunikation A/S, Khora VR and Bifrost Productions

BEST USE OF GAMIFICATION/USER-GENERATED CONTESTS
WINNER:
Save Tropical House—The Norwegian Agency for Development Cooperation with Gambit Hill+Knowlton Strategies
CERTIFICATES OF EXCELLENCE:
Discovery Channel Gold Rush Game Watch & Win Campaign—Discovery Networks – Telekom with Goodwill Communications and Duelbox
Using Gamification to Finally Sell More Androids than iPhones. A First in Denmark— Telenor with Halo.agency 

BEST IN BRAND NARRATIVES
WINNER:
Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully—Mubadala Investments Company - Group Communications
CERTIFICATES OF EXCELLENCE:
#OrgasmsForAll—Reckitt Benckiser Deutschland GmbH with FleishmanHillard Germany GmbH, ikp Wien GmbH and Kontx Kommunikation GmbH
"A Journey Into the World of Coca-Cola"—Coca-Cola Italia with Cohn & Wolfe Milan 
Bridgestone, Estrada Fora—Bridgestone with LLORENTE & CUENCA
Museum of News—1 1 media with Grestodorchuk PR

BEST IN DIGITAL BRAND PLATFORMS
WINNER:
Virtually Real—HTC Vive with Hope&Glory
CERTIFICATES OF EXCELLENCE:
Blossa 17 - Indian Street Art Heats up Swedish Christmas—Blossa with Jung Relations
Cyberbullying: Not Okay—The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin and Hinda Fahre.
Exhibition Stockholm—Adobe Systems Nordic with Spotlight
Mingla: Revolutionising Professional Networking—Miltton

BEST IN BRAND FILM/VIDEO
WINNER:
Lynx 'Find your Magic' with Anthony Joshua—Lynx (Unilever) with W
CERTIFICATES OF EXCELLENCE:
BK LOVING "IT"—BURGER KING Deutschland GmbH with Emanate GmbH and Grabarz & Partner Werbeagentur GmbH
Blood Normal—Libresse and Ketchum and Myriad PR
The Hogumentary—Moonpig with Brands2Life
The Kavli Trust Presents: The Good News—The Kavli Trust with Nucleus AS

BEST IN BRAND ANIMATION
WINNER:
Catching the Butterflies—Merck with Porter Novelli London
CERTIFICATES OF EXCELLENCE:
Animating #EqualPayDay—The Fawcett Society with Golin
IMM Public Relations Department Animation &  My Eyes And Ears Are Istanbul —Istanbul Metropolitan Municipality

BEST USE OF ILLUSTRATIONS + PHOTOGRAPHY
WINNER:
The Gift of Growing Up—World Child Cancer with Pegasus
CERTIFICATES OF EXCELLENCE:
Cyberbullying: Not Okay—The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin and Hinda Fahre.
Denim Icons—Levi's with Hoshva PR
Safe Pregnancy Public Education Campaign—UNICEF Ukraine with Ukraine Crisis Media Center
Surface AntyLuwr—Microsoft Poland with dfusion communication

BEST IN AUDIO: PODCASTS + MUSIC
WINNER:
What's Cool?—RUStelefonen with Nucleus AS
CERTIFICATES OF EXCELLENCE:
The Blood Hit—CEZ Romania with Rogalski Damaschin PR
E.ON x Gorillaz: A Solar Collaboration—E.ON with Mischief (ENGINE Group)
The Healthcare Pod—Roche with Narva
J&B Blending Spirits—PP Distributors Romania with Porter Novelli Romania, The Hub Partners/ OMD Romania/ Vice Romania/ Frank/ Fieldstar 

BEST IN IDENTITY BRANDING
WINNER:
PIMFA – Brand and Logo Development—Personal Investment Management & Financial Advice Association (PIMFA) with Cicero Group
CERTIFICATES OF EXCELLENCE:
Gif of Fire—BURGER KING Deutschland GmbH with Emanate GmbH and Grabarz & Partner Werbeagentur GmbH (creative)
Introduction of the Philips OneBlade—Philips Benelux with OneVoice Connect (global agency collaboration in OMNICOM PR Group for Philips, mainly made up of Ketchum and FleishmanHillard globally, represented by Omnicom PR Group Netherlands in NL.)
The Place to Bee—Cisco with Chime Tech
Repositioning Abu Dhabi National Oil Company (ADNOC)—Abu Dhabi National Oil Company (ADNOC) with ASDA’A Burson-Marsteller

BEST IN SOCIAL GOOD + PUBLIC SERVICE
WINNER:
The World's Most Eligible Bachelor—Ol Pejeta Conservancy with Ogilvy Africa / SuperSonic Africa / Black Bean Productions
CERTIFICATES OF EXCELLENCE:
Better Together—OK Västerbotten with Punkt PR
Chat Yourself—Italia Longeva with Burson-Marsteller Italy
Look At the Person, Not the Handicap—CAP48 with Whyte and AIR
“Windows to Russia – Masterpieces of Seven Generations”—Ingosstrakh with FleishmanHillard Vanguard Russia

BEST USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING
WINNER:
EY Brand Marketing Research – Finding the Audience for the Digitisation Debate—EY with Commetric
CERTIFICATES OF EXCELLENCE:
Changing the Discourse Among Millennials on Showing ID When Purchasing Alcohol/Tobacco—Netto International with Halo.agency.
Emmi Benecol – Lead Generation Quiz—Emmi Schweiz AG
The Kavli Trust Presents: The Good News—The Kavli Trust with Nucleus AS
Using Gamification to Finally Sell More Androids than iPhones. A First in Denmark— Telenor with Halo.agency 

BEST USE OF ORIGINAL/COMMISSIONED RESEARCH FOR PR
WINNER:
Travel in a Post-Brexit Era—HomeAway with Hotwire
CERTIFICATES OF EXCELLENCE:
Girls In STEM—Microsoft Europe with Creation
The Psychology of Scamming—Gumtree with Red Consultancy
Wear It Like A Mum—Boden with Common Industry
Winning over Women—Kantar with AxiCom

BEST IN MEASUREMENT, POST-CAMPAIGN ANALYSIS
WINNER:
#ISeeMore—The Institution of Engineering and Technology with Tin Man
CERTIFICATES OF EXCELLENCE:
Responsible Skifest—Holmenkollen Skifestival with JCP Nordic
The Polar Race—Hennig-Olsen Is with Nucleus AS

BEST IN MARKETING TECHNOLOGY
WINNER:
Mingla: Revolutionising Professional Networking—Miltton

SILVER SABREs
PR AGENCY EMPLOYEE PROGRAM
WINNER:
#ProVisionGreen Creative Teambuilding: Let the Birds Stay Home—Pro-Vision Communications
CERTIFICATES OF EXCELLENCE:
#LISTENINGFACE—FleishmanHillard Fishburn
Standing Out for Best-in-Class Internal Comms—Cirkle

PR AGENCY CITIZENSHIP
WINNER:
5th Football World Cup of Children from Care Homes—Hope for Mundial with FleishmanHillard
CERTIFICATES OF EXCELLENCE:
Headland: Guiding Students into a Career in the City—The Brokerage with Headland
PRO Dengi Family Money Fest—R.I.M. Porter Novelli

PR AGENCY MARKETING
WINNER:
Who Kidnapped CEO Hans Geelmuyden?—Geelmuyden Kiese
CERTIFICATES OF EXCELLENCE:
#MidWeekPRmeetUp—SiteMedia Consultancy Bulgaria
20 Years of Communication That Makes Sense—SEESAME Communication Experts
Brandshakers—ATREVIA
Mingla: Revolutionising Professional Networking—Miltton

THOUGHT LEADERSHIP IN PR
WINNER: 
‘The Middle East: A Region Divided’ - The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017—ASDA’A Burson-Marsteller
CERTIFICATES OF EXCELLENCE:
Future Communicators Accelerator—Future Communicators Accelerator
Generation Z—ATREVIA
Hack the Fake News—United Partners
PB1:C220osition PBN H+K Strategies as a Digital Thought Leader with PBN Hill+Knowlton Strategies Russia