SABRE Awards EMEA 2019 Winners | Holmes Report
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2019 SABRE Awards EMEA Winners

Check out the winning case studies here

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Protect her wings! - MSD Romania with Rogalski Damaschin Public Relations

Finalists

  • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm
  • Old Milk — Coop with Edelman, Stockholm and Edelman, London
  • Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations
  • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon
  • Explains a lot — Burger King with Coolr

Diamond Sabre Awards

Company of The Year

  • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC)

The SABRE Award for Superior Achievement in Brand-Building

  • Find Your Beautiful — Darling Nigeria with LSF|PR

The SABRE Award for Superior Achievement in Reputation Management

  • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC)

The SABRE Award for Superior Achievement in Research and Planning

  • #24YouHaveThePower — Pfizer Vaccines UK with Burson Cohn & Wolfe

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • #Team10Cal — Hartley's 10 Can Jelly pots with Aduro Communications

GOLD SABRE AWARDS

Geographic

Africa

  • Fabric — Siemens with Atmosphere and the King James Group

The Balkans

  • Decathlon - Road to Malta — Decathlon Bulgaria Ltd with All Channels Communication Group

The Baltic

  • Welcome to McDonald’s Team! — McDonald's Polska with MJCC

Benelux

  • Healing the Industry for Physical Therapists — Actiegroep Fysiotherapie with DOK30 Communicatie

DACH

  • Employer Branding Campaign — SBB with Farner Consulting AG

Central Eastern Europe

  • True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

France

  • #MAINTENANTONAGIT — FONDATION DES FEMMES with TBWA Corporate

Iberia

  • Future Presidents — Big Fish - Off the hook creativity

Mediterranean

  • The Frequency of Love — Huawei with MSL Italia

The Middle East

  • The Sun Flame Grilled Whopper — Burger King Kuwait with Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

Nordics

  • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

Russia and the Cis

  • Corruption Park: Controversy as a way to disrupt indifference — European Union Anti-Corruption Initiative with Gres Todorchuk PR

Turkey

  • Equal Dictionary — Arçelik A.Ş. with Mobi Wan

United Kingdom and Ireland

  • #Babydoubles — evian with Golin

United Kingdom and Ireland

  • Helping a Challenger Bank Take Flight — Starling Bank with Pagefield Communications

United Kingdom and Ireland

  • There But Not There - A campaign to mark the centenary of WW1 — Remembered with Newsfeed PR

Multi-Country Programme

  • Old Milk — Coop with Edelman, Stockholm and Edelman, London

Global Programme

  • The Global Talent Crunch — Korn Ferry with Man Bites Dog

Industry sectors

Consumer Goods

Automotive

  • WheelSwap — Ford with A WPP blended team

Fashion & Beauty

  • Broken Windows — Harvey Nichols with Fanclub PR & TBWA London

Food & Beverage

  • Red Stripe To The Rescue — Red Stripe with Braya

Home & Furniture

  • #PlacesthatMatter — Whirlpool EMEA with APCO Worldwide Peliti Associati

Consumer Products

  • Cyber-Crime: a campaign that didn't add up — HSBC UK with Weber Shandwick

Consumer Services

Entertainment

  • Matilda Comes Up Trumps — Roald Dahl Story Company with Tin Man

Financial Services

  • Square: Digital Towns — Square with Harvard

Food Service

  • Explains a lot — Burger King with Coolr

Retailers

  • TOG-ether — IKEA with Hope&Glory

Travel & Tourism

  • On Track for Brand Fame — East Midlands Trains with Tin Man

Business-to-Business

Energy and Natural Resources

  • Engineering Real-Life Heroes — Shell with Edelman, London and Littte Dot Studios

Chemicals & Industrials

  • The copper heart of Bulgaria – 60 years later, we made it all together — Aurubis Bulgaria with Chapter 4 Bulgaria

Professional Service Firms

  • #HearItFromMe — Linkedin with Edelman, Middle Eas

Real Estate & Construction

  • CTP Art Wall — CTP Invest with Bison & Rose

Transportation & Logistics

  • Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels — Aeroflot Airlines with FleishmanHillard Vanguard and Orta Communications

Technology

Consumer Electronics

  • HP Sprocket - #reinventmemories — HP with Edelman

Technology: Hardware

  • End Battery Strife: Recharge Your Mates — Huawei with Mischief PR

Technology: Software & Services

  • The Interview — LinkedIn with BMB
  • The New Golden Quarter: how LEWIS and Aptos showed that UK shopping behaviours are shifting — Aptos with LEWIS

Telecommunications

  • Senior Gamer Club — Hungarian Telekom with Uniomedia

Web-Based Business

  • THE unFORGOTTEN GOAL — eBay Corporate Services GmbH with Jung von Matt AG and achtung!

Healthcare

Animal Care

  • Pupaid - making Lucy's Law a reality — Pupaid with Newington Communications

Consumer Health

  • Always Fights to #EndPeriodPoverty — P&G with MSL UK at P&G One

Healthcare Providers

  • Superhope — Great Ormond Street Hospital with Hill+Knowlton Strategies

Medical Technology

  • Revolutionising Surgery for Good — CMR Surgical with Hanover Communications

Pharmaceutical: RX

  • WTF is HPV? — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia

Non-Corporate

Associations

  • Work Does not Discriminate — Confederation of Finnish Industries (EK) with Miltton

Educational and Cultural Institutions

  • The Sound of Engineering — The Institution of Engineering and Technology with Tin Man

Government Agencies

  • Pikpraat van Straat / 'Dicktalk' of the Street — Gemeente Rotterdam with Bijl PR & Vuurrood

Not-For-Profit Organizations

  • The Opera No One Heard — NGO Vidchui with Gres Todorchuk PR

Practice areas

Marketing Communications

Business-To-Business Marketing

  • The Out of Home Project — Clear Channel with Prime Weber Shandwick

Consumer Marketing (Existing Product)

  • #MakeMoneyEqual — Starling Bank with Common Industry

Consumer Marketing (New Product)

  • Elvie Pump on the catwalk at London Fashion Week — Elvie with Talker Tailor Trouble Maker Ltd.

Integrated Marketing

  • BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

Corporate Reputation

Institutional Image

  • Balletfestival — The Royal Danish Theatre

Employee Communications

  • THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company — Abu Dhabi National Oil Company (ADNOC)

Employer Branding

  • #HiredAsATeam - the most viral recruiting campaign ever — fischerAppelt AG with fischerAppelt AG
  • The Lockdown — ABN AMRO with NewsLab, Code d'Azur

Executive Communications

  • Meet Kiu! - Full CEO Dialog — BearingPoint with Klenk & Hoursch

Capital Markets Communications

  • AXIS Capital "Tomorrow Matters Today" — AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink

Engaging Society

Cause-Related Marketing

  • The Christmas advert that never was — Iceland Foods Ltd with Weber Shandwick

Community Relations

  • GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Governement of Ghana with Ogilvy Ghana

Corporate Social Responsibility

  • BRAve — Avon with Be—it Agency

Public Education

  • Duracell: Changing the Recycling Game — Duracell with PBN Hill+Knowlton Strategies Russia

Advocacy

Crisis Management

  • The Cape Town Water Emergency: from crisis to opportunity — South African Tourism with Weber Shandwick

Issues Management

  • Helping Chile defend its borders through strategic international political communications — The Chilean Government with FTI Consulting

Public Affairs

  • Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations

Media Relations

Corporate Media Relations

  • Food, restaurants and people: promoting and protecting McDonald's license to operate — McDonald's UK with Teneo, Red Consultancy, Stonehaven

Product Media Relations (consumer media)

  • The Great British Coin Hunt — The Royal Mint with Hope&Glory

Product Media Relations (Trade Media)

  • The "no bike' bike launch — VanMoof with Ballou

Digital and Social Media

Digital Campaign

  • The Raoul Wallenberg Algorithm — Raoul Wallenberg Academy with Gullers Grupp

Social Media/Social Networking Campaign

  • Explains a lot — Burger King with Coolr

Influencer Marketing

  • #GetTheInsideOut — Lloyds with Unity

Branded Journalism

  • Sony Alpha Universe — Sony Alpha with Hope&Glory

Word of Mouth

  • The smallest McDonald’s in the world — McDonald's with Hill+Knowlton Strategies

Experiential

Guerrilla Marketing

  • Waistcoat's Coming Home — Huawei with Mischief PR

Publicity Stunt

  • Big Bell — Taco Bell with Edelman, London and Unit

Special Event

  • The Greyest Day of The Year — Hartwall Original Long Drink with Miltton, Bob the Robot, Dagmar, Lataamo

Sponsorship

  • Home Swede Home — Svenska Spel and The Swedish FA with Jung Relations

Trade Show

  • Let the cars speak — INFINITI Middle East with Four Communications Group

Specialist Audience

Marketing to Men

  • #GoScalpBrave — Head & Shoulders with Ketchum

Marketing to Women

  • We Are Female Fans — Carabao with W

Marketing to Youth

  • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

Multicultural Marketing

  • The Proud Experience — Visit Oslo/Innovation Norway with Trigger Oslo